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News

News

We love technology in the same way we're passionate about creativity. Stay tuned for upcoming tech trends that will ultimately affect our future.  

Monday, 21 August 2017 07:03

Your business has a new, fresh website that you love. And that’s great.

(If you’re not in agreement with that last sentence, click here.)

But your business needs more than just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend their hard-earned money.

However, the first step, getting people to the website, is perhaps the most critical.

Monday, 14 August 2017 07:01

Welcome to the Future of Online Marketing

Artificial Intelligence is Making Great Strides in the World of Online MarketingThe age of artificial intelligence has arrived, but it looks a little different than what we predicted. Bots are showing up everywhere to use their automated technology to perform simple tasks. They have the ability to interact with humans and respond to requests so employees don’t have to. 

What Are Marketing Bots?

Tuesday, 01 August 2017 07:00

Hey there folks, it’s Amanda for my last care package of knowledge from SXSW.

I was determined to get the best storytelling advice and was thrilled to discover a session in gaming about VR storytelling. I was eager to learn how gamers were using virtual reality as gaming is one of the purest forms of storytelling. 

Friday, 21 July 2017 07:00

Lead scoring is an effective tool in the marketing and sales process, yet many companies are not using it.

By scoring prospective customers, you can develop more effective targeting strategies to maximize conversion rates.

Learn about the basics of lead scoring to increase the efficiency of your lead generation tactics.

Monday, 17 July 2017 07:00

Lead generation is vital to the growth of a business.

Actively pursuing leads through an effective marketing strategy is a great way to increase conversion rates and ROI. Some strategies have proven to be effective, but a few missing elements could cause potential leads to slip away.

There are several common mistakes companies make that can hamper their lead generation attempts. 

Thursday, 13 July 2017 07:00

CRM and marketing automation software are popping up all over the blogosphere. Many eCommerce and customer service oriented sites are using these systems to improve efficiency, but many are asking: what are they, what do they do and how do they differ?

Tuesday, 11 July 2017 14:11

There is no question that business automation can help you get more sales and increase your engagement.

So, the question is: What's stoping you?

And that's precisely what we aim to answer in this exclusive SCORE webinar featuring Bloominari's very own, Jaime Nacach.

Tuesday, 27 June 2017 07:00

Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by guiding buyers to your product and making it easy for them to engage. 

Tuesday, 20 June 2017 07:00

Google first announced back in 2015 that mobile searches in 10 countries, including the U.S., officially out-numbered traditional Google searches on desktops. As a result, mobile commerce (called m-commerce) has been a growing force. And businesses, large and small, followed suit.

Now, in the year 2017, having a website that isn’t mobile-friendly means kissing leads and customers goodbye. In order to stay competitive in the current market, businesses need to create user-friendly purchasing journeys and tailor user engagement based on what device is being used. If a certain company doesn’t follow this golden rule, then its competitor will, while taking customers with it.

Not only are people using their smartphones and tablets to browse the Internet, but they’re commonly on apps. In 2015, Yahoo developers put out a report showing that 90 percent of people’s time spent on their mobile device is spent utilizing apps.

While it’s necessary to make sure your company’s website is mobile-friendly, it’s equally important to ask your team if your business could benefit from a mobile app.

Monday, 12 June 2017 07:00

Storytelling is marketing

Think about a commercial that you really enjoy or that sticks out in your memory. This brief advertisement told a story, struck an emotional cord within you and captured your interest with such effectiveness that you still remember it. Yes, that’s the goal of advertisements, but it should also be the goal of your marketing content.

Crafting and distributing concise, engaging, convincing and conversational marketing content is a necessary inbound marketing strategy that can boost your business tenfold. This content, whether it’s a case study or a landing page, should make your targeted audience trust that your business understands their needs and will help solve their problems efficiently, leading them to convert. Your audience will read the content, feel understood, click on links and become a lead or customer. That’s the ideal process.

However, this is easier said than done. Professional content marketers, like myself, use various formulas to maximize the likelihood that the content is noticed, digested and utilized to the company’s advantage. Here is a summarized list of some of the most important features to include when writing excellent content that convinces and converts.

Thursday, 08 June 2017 07:00

Scale your start up quickly and efficiently through business and marketing automation.

Join thousands of entrepreneurs as they flock to the San Diego Start Up Week 2017, which will be held on June 19 to 23, 2017.  This year promises to be bigger and more exciting than last year with over 150 powerhouse speakers stretched across 15 tracks during the 5-day event.

If you are joining the event in search of marketing enlightenment, be sure to catch Bloominari’s CEO and Founder, Jaime Nacach, as he shares 12 ways to save time on sales and marketing tasks through Business Automation and Optimization.

Wednesday, 07 June 2017 07:00

Have you heard of the best CRM + Sales & Marketing automation software for small businesses?

In case you haven't heard, AgileCRM is one of the best and most complete web-based CRM (Customer Relationship Management) system + business automation software that exists for entrepreneurs, family businesses, local small companies, or any organization on a tight budget who wants to keep it's monthly software costs as low as possible. 

As a small business ourselves, we've been in the constant lookout for finding the best value for our money when it comes to investing on monthly Software-as-a-service sales and marketing apps. Before we switched to AgileCRM in January of 2016, our marketing agency was using Solve360 as our main CRM + project management tool. Solve360 was great, but we knew we needed a much better CRM system that included E-mail marketing automation and more advanced tools for a modern and technology savvy company like ours.

Monday, 05 June 2017 07:00

Marketing automation is a tricky area for many marketing pros, but it’s important to understand the potential automation has when executed well. Email marketing has been a staple of the marketing world since the dawn of the internet, but many marketers unfortunately overlook its lasting potential, especially when you curate your automation to your readers’ actions.

Many companies rely on very basic forms of automation such as receipt emails after completed transactions, confirmation emails after customers perform specific actions, support ticket information, and other basic automatic messages. A drip campaign takes automation a step further and leverages automation as a more valuable marketing tool.

Tuesday, 30 May 2017 07:00

Well-made landing pages are essential for capturing potential leads and growing your audience.

As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other webpages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.

Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions to your brand.

Wednesday, 24 May 2017 07:00

Understanding the differences between Google AdWords and Facebook is crucial to marketing success.

Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics for generating traffic on one platform may not work on the other.

1. Different Purposes: Awareness and Intent

Think of the purpose behind Google: people want to know more about something so they search for answers. There is a motive or intent behind every Google search, whereas Facebook curates ads and sponsored content based on users’ apparent interests. Marketers must approach these platforms differently to make valuable connections.

2. Specific Ideas vs. Broader Concepts

When tailoring a strategy to Google, the goal should be to answer very specific questions. For Facebook, it’s more about casting a larger net to a wider audience.

Monday, 15 May 2017 07:00

Marketing automation is vital, but it needs to be done right.

Digital tools afford modern marketers an unprecedented level of control over their automated processes, but it’s important everything isn’t simply set to autopilot. Marketing automation is a tremendous asset, but only when used thoughtfully. Adjustments must be made frequently to accommodate changes in customer trends and company strategy. It’s vital to understand how to effectively manage your automation structure.

Falling into Complacency

Automating your marketing processes, such as sending out emails to your mailing list and automatic posts to social media pages, is a fantastic way to cut down on time spent on the mundane parts of marketing. This can allow you to focus more of your effort on building your brand and growing a sphere of influence. However, if you simply set up your automations and assume everything is just fine, you’ll more than likely encounter significant issues.

Monday, 08 May 2017 07:00

Sales play a crucial role in bringing in cash flow into the business.

Without it, a business cannot sustain its daily operations and would eventually fail.

One of the most important and initial steps in sales is prospecting – which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision. This step is pivotal in closing deals and as such, must be executed on time and properly to ensure success. In fact, statistics says that the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.

In this infographic, we will help you improve your prospecting process so that you can find leads that you engage with and convert into customers more effectively.

Tuesday, 02 May 2017 07:20

Hello Bloominari fans! It’s Amanda and I’m back with some more knowledge bombs from SXSW 2017. Today I’m sharing the best tips straight from video powerhouse Soulpancake and I can’t to get you started on making vertical videos.

SXSW brought together Soulpancake, a Pretty Little Liar, and go90 by Verizon to dish on what’s new in mobile and vertical storytelling. Before jumping into the panel attendees were treated to a pair of new headphones and an intimate previewing of Soulpancake’s new vertical video series.

After the viewing the panel settled in and schooled us on mobile storytelling. Below I share everything you need to know about mobile storytelling.

Tuesday, 25 April 2017 07:00

Want to know what your customers want from you? Ask them.


If you want to grow your business, you’re going to have to cultivate leads. Generating new leads is difficult for many businesses, but you can make it easier for yourself using survey tools. Asking your audience what they want from you is a great way to devise a lead magnet, one of the most powerful tools you can use to convert leads to your brand.

Customer Experience First

More and more businesses are realizing how vital a “customer first” mentality is to success. Business is more competitive than ever, and consumers are more discerning in how they spend their time and their money. Relevance is crucial for making an impression on consumers today. The brands that do this best are always looking for new ways to connect with their target customers, and surveys play a crucial role in improving customer relationships.

Wednesday, 19 April 2017 11:18

Position: Project Manager

Please read this entire job posting in its entirety. Failure to do so will mean you will not be considered.

This position will have various responsibilities including overseeing design quality. If you are an experienced visual designer and looking to upgrade your career by overseeing other designers under you, this may be a great opportunity.

Job Description:

--------------------

We’re seeking a project manager to support our managing our client’s web design, branding and marketing projects. The ideal project manger is an enthusiastic, highly motivated professional with strong organization skills, writing skills, detail-oriented, multi-tasker, enjoys continual learning, and wants to get experience working at a digital agency and loves helping clients succeed.

You should have the ability to engage with our clients and internal team over the phone, and have a willingness to develop a relationship with them while figuring out a way to help them navigate through the design process of their project they hired our company to do.

As one of our project managers, you will be integral team member, and you’ll be responsible for handling all the day-to-day communication and tasks needed to be completed for each project, in order to deliver on our promise of high-quality, professional work.

Minimum Skills Required

  • 3+ Years of project management of digital marketing, web/graphic design projects
  • Have excellent English writing skills, basically as a native English speaker (95% correct)
  • You’re able to handle the stress of managing multiple marketing projects at once.
  • Professional phone, email and personal skills.
  • Proficient in using a CRM system (We use AgileCRM) and all of it’s related activities: Saving new contacts, creating tasks, assigning tasks, following up with tasks, writing down notes, etc.
  • Proficient in using a project management system, we use ActiveCollab (Like Trello.com). If you’ve never used a project management system, please don’t apply.
  • Ability to learn new information and new tools quickly and efficiently. Self-learner, Self-starter who can find out online just about anything while conducting Internet research.
  • Demonstrate strong performance in prior roles with outstanding execution, problem-solving skills, resourcefulness, and creativity
  • Highly organized and able to multitask
  • Pays Strong attention to detail and very deadline sensitive and task-oriented
  • Interested in helping clients succeed 

Ideal Qualifications

  • Ideally has a Bachelor’s degree in business, marketing and/or holds a technical certifications.
  • Is super tech savvy and easily gets around online tools.
  • Prior experience in working at a marketing agency or creative shop is a plus.
  • Passionate about marketing, entrepreneurship, and technology
  • Is bilingual in Spanish and English, as half our team speaks Spanish.


Tasks & Job Duties

--------------------

Project Management tasks you’ll be responsible for you:

Coordinate the complete development of the entire project mentioned above, from start to finish. Which includes some of the following tasks:

  • Be the main point of contact between the client and the Bloominari team.
  • Communicate with the client and our team from the beginning till the end of the project (until completed and approved by client), primarily via phone, e-mails, SMS, and when needed in person (limited meetings in person, based on the size of the project).
  • Be available to stay in touch with client for 30 days past the completion date of the project, in case any minor changes are still required.
  • Gather all the necessary resources and content from the client, including text, images, video, audio, etc. When needed, you shall also be able to talk to the client over the phone to discuss his/her needs and make notes on the summary and action points required by the client.
  • All notes, content, and updates about the project should be noted on the project management system (ActiveCollab)
  • Use your personal creativity, criteria, and business experience to help the client make the right choices for his project, including recommending things as necessary. When you don’t know what to recommend, feel free to ask help from the Bloominari team.
  • Be able to resolve any conflicts, project management issues, or any other things that arise as part of the project management of this project, and be able to resolve the conflict/issue between the client and our team.
  • Provide input, ideas, creative direction, comments, etc based on the goal of helping the client’s project successfully.
  • When necessary, you’ll be responsible for helping the client in choosing the right/appropriate stock photos to match his/her project from our stock library at www.123rf.com.
  • You’ll be responsible for creating a new project on our project management system (ActiveCollab.com), and create list of task for every person involved in the project.
  • If necessary, you’ll be responsible for uploading all big files to Dropbox or Google drive.
  • Anything else that you believe that in your professional opinion is important to do in order to keep the project running smoothly to be completed successfully.

 

Weekly Tasks

  • Communicate with the client at least once a week over e-mail, by phone, or both.
  • At times, communication over the phone may be necessary more than once a week, but should not exceed 3 times per week.
  • Most weekly communication (during the entire week) should be primarily by e-mail, ActiveCollab tasks, or another form of written communication (Telegram, Whatsapp, or SMS).
  • As necessary, you'll be responsible for the management of all tasks of the project on the project management system: Including adding tasks, assigning new tasks, deleting tasks, adding comments/notes to tasks, uploading new documents, marking tasks as completed, etc. The idea is to ensure that all tasks shown on the system are mostly "pending" items that are not completed yet, except for tasks shown on the "Resources" list.
  • As needed, you’ll be responsible for updating the “Due dates” of all tasks which were not completed on time, and where a new due date is required.
  • On a weekly basis, you’ll be responsible for sending out 1 email per week to remind the client of any pending tasks assigned to Client that must be completed or provided by the Client in order to keep the project on-time for completion. 

Most importantly, you'll be assigned project management courses and/or books to learn additional project management skills

  • Courses are provided to you at our expense. We want you to be the best project manager in the room!
  • Your continuing education is to be completed outside of work hours, and is not paid.

 


Job Details

  • Hours required: 10-20 per week, with potential for full time (40 hours).
  • Compensation: Based on experience and project size, paid on a per-project basis. Nothing is paid per hour. We normally pay 50% upfront, and 50% when you complete the project
  • Work Hours: We’re very flexible, yet you’d need to be awake and working for at least 4 hours during our regular business hours of M-F, 9am to 6pm (California time)
  • Location: All of the work may be done remotely, yet if you’re in San Diego, you’ll be required to visit our physical office. 
  • Communication: You must have access to great Internet connection, Video calling required. We also expect you to use our instant messaging platform called Telegram.org.

How to Apply

Fill out our job application online: 

Apply for Job Now

Please don’t send your CV by email. Your first test is seeing if you follow directions ;-)

 

Tuesday, 18 April 2017 07:00

New small business owners need to appreciate the power of marketing.

Small businesses face a difficult start without a firm grasp of modern marketing. Some modern marketing tools are very efficient and cost-effective for fledgling businesses. Unfortunately, many new business owners simply assume that it’s “too soon” to start heavily marketing. This couldn’t be further from the truth.


Establishing a New Brand

New business owners usually wear several hats in the beginning stages of their companies. Starting a new business is extremely demanding in any industry, so it’s important to understand the role marketing plays early on. For example, investing early in brand awareness can help attract top talent who want to be part of something new and exciting. Additionally, early investments in marketing typically pay off tremendously in the long run. Your first customers are likely going to become regulars if they have a good first experience.

Friday, 14 April 2017 07:06

Do you want to use automated systems to grow your business?

Sign up to get your free ticket to Tijuana Marketing & Beer and we will see you at MINDHub on Thursday, April 27th to learn more about Marketing Automation.
There will be Tijuana's craft beer and networking during the event.

Jaime Nacach, founder of Bloominari (SD, CA), ranked Top 15 Digital Marketing Agency in the United States by UpCity, will explain in his talk the following topics:

What are the new technologies to automate your marketing and sales processes?

  • Learn automation workflows to implement in your business.
  • How to follow up with your prospects and customers in an organized, automatic and simple way.
  • Share examples of successful automation campaigns

Register here for free: http://bit.ly/TMBAprilTickets


Marketing Automation: Aprende a usar nuevas tecnologías para automatizar y crecer tu negocio

¿Quieres saber cómo hacer que tu negocio crezca usando un sistema automatizado de marketing?

Publicar en redes sociales, actualizar tu CRM, dar seguimiento a clientes por correo, hablar con prospectos para explicarle tus productos o servicios. Todo estas actividades absorben mucho tiempo.

Marketing Automation (Automatización del Marketing) es el término que se refiere a la habilidad para programar, agendar o automatizar una o varias tareas para crear campañas de marketing más efectivas y sin invertir horas de tu tiempo.

Wednesday, 12 April 2017 11:32

A one-time setup of MailChimp's automation feature, plus setup of sending a single automated E-mail tied to a marketing campaign. Includes $10 credit with Mailchimp to send up to 1,000 automated emails.

Wednesday, 12 April 2017 07:41

Your marketing strategy’s success hinges on your ability to synergize multiple marketing channels.


Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts working in sync with one another, the results can be astounding.

Tuesday, 04 April 2017 06:58

Each Spring over 30,000 people travel to Austin, Texas for the mega-festival that is South By Southwest. Now in it’s 31st year SXSW is a well-oiled machine and touts a robust programming for interactive, film, music, and gaming. There is something for everyone at SXSW and 2017 was no different.

I’m Amanda, a social video expert and over three articles I’ll be sharing with you what I learned at SXSW. From Marc Jacobs to Kesha to Virtual Reality to gaming and beyond, I’ve got a lot of knowledge to pass around. Get comfy, grab a notebook and let’s get started with adapting storytelling in 2017.

Wednesday, 29 March 2017 07:00

You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post.

You know what a website is. But what is a landing page? How does it differ from a website? How is a landing page used?

Definition of a Landing Page:

A landing page is a single web page that is most popularly built to acquire leads through a short online form. In general, a landing page directs the visitor to it’s single purpose, which is for them to click the main (or only) call-to-action button (CTA), such as “Buy now” or “Signup”. 

Whereas websites are a multitude of pages with various information, media, lead capture forms and call to actions (Learn what a Call-to-Action is), an efficient landing page should just focus on one informational subject and have one call to action (CTA). The goal of a landing page is to get conversions, and landing pages can be stand-alone pages (without navigation to your website) or can be located on your website.

Monday, 27 March 2017 00:05

Want to take a peek at our offices?

Thanks to our new Google Business View 360° virtual photography tour now you can literally put your virtual self inside our offices. 

If you're familiar with Google's StreetView feature inside Google maps, you're familiar with how it feels to drive around town and be able to literally "look around" the streets. The same feeling of "Being there" can now be experienced through Google's local listings "See inside" business feature, that allows web users to take a 360 degree tour of the inside of a business. This is a great new way for existing and potential clients to get a feel for what your office or physical location looks like from the inside, without them having to actually be there. 

Tuesday, 21 March 2017 18:59

If you’re feeling the strain of the daily grind in running a business, you’re not alone. Many entrepreneurs and small business owners try to take on too much, which can end up negatively affecting the business in the long run.

Marketing Automation Helps You Serve Customers Better


Small business owners typically wear several hats, especially in the early days of running the company. Most startups don’t have the financial security to hire staff to handle IT support, payroll, marketing, customer service, and various other aspects of the business. Most of the basic tasks of this nature will fall to the owner or founders until business picks up steam and they gain the liquidity they need to hire staff.

Friday, 17 March 2017 05:50

This last weekend I attended one of the most amazing digital marketing conferences there is in the world, the Traffic & Conversion Summit 2017 in San Diego, California - organized by DigitalMarketer.com. It’s a conference designed for more advanced and experienced marketers and marketing agencies, rather than for people looking to get started in digital marketing. The speakers dig deep into marketing strategy, things that work and don’t work, the exploration and testing of new technology and much more.

During the four days of packed back-to-back sessions with some of the leading experts in digital marketing, thousands of words in notes and over 300 photos shot with my phone of some of the slides; here’s a list of my top 25 takeaways, tips and trends of the state of digital marketing. Do keep in mind that approximately half or two thirds of the sessions were led by the internal team members of DigitalMarketer.com

Setting your business up for success

Tuesday, 14 March 2017 06:48

Every manager or owner reaches a breaking point, and insistence to take on too much may end up affecting the company. How do you know when it’s time to delegate or outsource?

Business Owners Need to Know When to Delegate


As a new business owner, you’re going to face an extraordinary amount of work and stress – that’s a given regardless of what type of company you build. Every startup faces long nights, early mornings, and days at a time spent at the office, doing the work necessary for building the business. While you need to put forth a great deal of effort, it’s important not to let yourself burn out. You’re going to need to learn to relinquish control over some aspects of your business to others. If you want to do this with more confidence, you’re going to need to learn how to effectively delegate.

Monday, 13 March 2017 10:09

I like to thank you for your extraordinary job. My partner and I are very happy and extremely satisfied with you service, creativity and professionalism.

Monday, 06 March 2017 12:44

At the beginning of each year, it’s fun to predict which cutting-edge technologies will become mainstream in the coming months. Marketing automation is one area of technology that has vastly improved the way companies stay in touch with customers, and the new developments around the corner are truly exciting.

Check Out Some of the Latest Innovations in Marketing Automation


As of now, about half of all companies use some form of marketing automation, and the rest are likely to follow suit in the coming years. Automation has such clear advantages that there are very few companies that don’t stand to benefit from deployed some type of marketing automation platform. There are even several robust automation systems available right now at very low cost for small startups and growing businesses.

Thursday, 02 March 2017 00:00

Our company is super exited to have been featured on JotForm.com's blog!


Jaime Nacach’s family comes from a long line of entrepreneurs, and he definitely shares the self-starter bug. A few years back, when he found himself with an MBA and practical experience designing and growing websites, he knew he wanted to start his own business. So a few years ago he founded his company Bloominari, a full-service marketing agency in sunny San Diego. The company provides a number of different digital marketing services, including automation, website design, SEO, and overall strategy.

Whether Jaime’s managing his eight-person team, making sales calls, or preparing proposals, he has what you might call a pretty full schedule. But there’s no time to rest for the busy entrepreneur.

And when time is precious, it’s helpful to have time-saving tools at your disposal.

In the early days, Jaime used to manually copy and paste the lead information he’d receive through his old website into his CRM. But as he became busier, he recognized the waste of time and the need to find a more efficient system that automated that process. That’s when he stumbled upon JotForm, which integrates with Zapier to neatly transport all of his lead collection data directly into Agile CRM. Since automation implementation is such a big part of how he helps his clients, it only makes sense that he’d have his own streamlined way to collect and manage his leads and requests.

READ MORE

This blog post was originally written and published by JotForm.com on their Blog on February 23, 2017. Re-published here with permission.

Monday, 27 February 2017 07:22

Marketing automation, as the name implies, is a software tool that automates your marketing activities. In fact, it is as much a productivity tool as it is a marketing tool.

You get to automate repetitive, predictable, and boring tasks and in turn - save a lot of time; you can then use this time to focus on more important aspects of running a business such as strategy, and planning.

In fact, 49% of companies use marketing automation, according to Emailmonday.

The real problem, though, is that most marketers don’t realize the full potential of an automation tool. This is sometimes due to the mistakes and wrong assumptions we make when dealing with marketing automation in general.

Here are some such mistakes you should stay clear of in order to get the most of your tool:

Wednesday, 22 February 2017 07:00

We've very happy to announce that our digital marketing agency has been selected to be part of UpCity's Top 15 Digital Marketing Agencies in the United States!

In their exact words, this is what UpCity has told us:

"I'm pleased to tell you that Bloominari has been selected for inclusion in our marketplace of Top Digital Marketing Agencies in the United States! Our team assessed over 1,000 agencies across the country, and we've determined Bloominari to be one of the most influential, reputable, and commendable Digital Marketing Agencies for small and medium sized business. Congratulations! View the full list here"

Tuesday, 21 February 2017 07:08

Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live.

Not only are video sharing platforms being used, they’re flourishing.

Consumers view videos as a convenient, easy and quick way to get useful information about a product, service, organization or idea.

Therefore, businesses need to understand that videos provide a special type of easily-consumed, detailed content that potential customers increasingly engage with, enjoy, share and use as an educational step in the buying cycle. It is now up to businesses to create captivating videos to help spread their messages and maximize their customer base. Viewers are standing by.

Wednesday, 15 February 2017 07:50

For 2017, our company is on a mission to find more ways in which our sales and marketing department can save more time at work by digitalizing and automating as much as possible. Today, I’m exited to talk to you about how your business should be using technology to capture information online from customers or prospects, and make it available to the right team member faster and at the right time.

The easiest way to gather information from your users is to create and publish an online form on your website or landing page. To help you get this done easily, without you having to contact your web designer or web master, you can use one of many online form builders. Then, once your form is published and you’re capturing your users’ information you can use web-based sync tools such as Zapier to quickly send that info to 700+ other online systems. This may include your CRM, e-mail marketing system, marketing automation, or proposals software.

At Bloominari, we choose to use JotForm as our online form builder of choice. A few days ago, their new version 4.0 launched, and the builder now included amazing new features we think your marketing and web staff will love!

Let’s explore how your business should be using online forms with the goal of creating a form super fast, being able to customize the fields, the look/style of the form and publish to your website to start capturing information.

Monday, 13 February 2017 09:25

Welcome to Marketing Fridays Episode Number 6!

Today, I am going to be introducing you to Zapier.com, which I believe is like your web automation genie. It’s a really important part of what I have been talking about previously and it is also important for you to understand in order to really do a lot of great marketing automation in the future episodes that we’re going to be talking about.

Wednesday, 08 February 2017 07:29

Developing relationships with prospects at every stage of the sales funnel is an essential step in maximizing your number of buyers. Marketing automation can help with this process.

Marketing Automation Helps Turn Leads Into Buyers


Lead nurturing is an essential part of marketing, but it also relies heavily on the sales team’s ability to turn leads into sales. Studies show that on average, half the leads any given company has are still on the fence about whether or not they want to buy, and 80% of new leads don’t turn into sales. With the right automation platform, you could see far better success than the norm.

Monday, 06 February 2017 11:40

This is Jaime from Bloominari. Welcome back to marketing Fridays and today, we’re going to be on Episode 5, talking about business and marketing automation concepts. So, important things you should know about automation in order for you to understand the rest of the future that’s what we’re going to be talking about.

Let's get started. The first thing that you should know is what’s the difference between business automation and marketing automation.

Wednesday, 01 February 2017 07:29

A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing.

If Your Company Doesn’t Exist Online Today, It Doesn’t Exist

Online presence is absolutely vital for every company in the modern business world. So much business is conducted online that it would be foolish for any business owner to think that a digital presence is simply a luxury. Just about every business-to-customer retailer has an online store in addition to traditional brick-and-mortars, and most are starting to figure out new ways of connecting the two to provide customers with the best shopping experiences possible. Your small business may be a way off from this stage right now, but that doesn’t mean you shouldn’t be taking steps toward that end.

Monday, 30 January 2017 22:20

Hello, this is Jaime Nacach again from Bloominari and welcome to episode 4 of #MarketingFridays.

Today, we’re going to be talking about the CRM and what is the CRM which is a very important tool for marketing animation, a very important tool for sales and marketing in general. So, let me explain what a CRM is first and I’m going to be giving you 10 different ways that you can actually use a CRM both for sales and for marketing. 

And today, I’m going to be doing this a bit differently because I’m going to be recording my face while I’m also going to be showing you my screen.  Alright?  So, let’s get to it.

Tuesday, 24 January 2017 21:22

Hello! This is Jaime Nacach again from Bloominari and this is #MarketingFridays Episode 3.

Today, I’m going to be talking to you about how business automation actually works and talk about specifically what it is that causes things to get automated. So, let’s get right into it, so I can explain to you how the magic happens inside the marketing world, alright?

Alright, so this is basically the Anatomy of a Business and Marketing Automation 101. Let’s get right into it.

Tuesday, 24 January 2017 17:27

We know that marketing automation can help a business reach its full potential. Streamlining and simplifying the more cumbersome tasks leaves your marketing team with more time to create effective campaigns. However, marketing automation helps more than just your marketing team.

The Less Obvious Benefits of Marketing Automation

It’s important to recognize how automated processes improve your productivity. Primarily, the marketing automation you create is going to save everyone time. Of course, your automated processes are going to require tweaking from time to time, but the time investment spent on manual responses is dramatically cut when you automate. This added productivity will reach just about every corner of your organization and improve your operational efficiency in various ways.

1. Automated Workflows

Tuesday, 17 January 2017 23:50

There are many marketing firms out there. Here’s how to find the perfect fit.

Have you decided to hire a marketing agency? Well done – it’s a wise investment of your valuable business dollars. If you’re just beginning your search, however, you may feel overwhelmed by the options. Finding the perfect match for your unique business needs can be difficult, but we’re here to help.


1. What Are Your Goals?

Each business has its own idea of what it wants from a marketing strategy – for most, it’s about growth and the bottom line. How a particular marketing agency tries to achieve these goals may differ. For example, one agency might try to increase your online presence by creating content for your blog. Another agency may recommend a complete branding overhaul. Be clear about your company’s goals to find the agency that can best serve your needs.
 

Monday, 16 January 2017 15:13

#MarketingFridays Episode 2

Full video transcript and video below.

Hello, this is Jaime from Bloominari and welcome to the second episode of Marketing Fridays.

Today is January the 13th 2017 and today I'm going to be talking to you about 15 different categories that are related to automating different parts of your business. Yes, as I said we're going to be focused on marketing automation ionn most of these episodes but I definitely want you t get an idea what different things you can do and automate many things within your business that are going to help you save again a lot of time and hopefully also a lot of money.

I'm all about trying to make my day more efficient and finding amazing tools that will help me work better. And I know that a lot of small businesses have the exact same challenges and want to do the exact same things. So now let me switch to my screen and let me show you the 15 different categories of how you can automate or make things that are going to help you work faster. Thank you.

Wednesday, 11 January 2017 17:35

Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and Instagram Stories now have at least 100 million daily users.

Instagram users who never used Snapchat were probably immediately smitten with this new feature. (However, if you use Snapchat, you know that Instagram stole the Stories idea from it.) Either way, Instagram stories are awesome, engaging and it looks like they’re going to stick around.

What are Instagram Stories?

Monday, 09 January 2017 00:31

#MarketingFridays Episode 1

As a part of my birthday celebration, I decided to publish my first ever video blog episode.

Full video transcript and video below.

Hello!! This is Jaime Nacach from Bloominari, this is the first episode of marketing Fridays. I am the owner of the marketing agency called Bloominari and we're here in San Diego, California and starting this 2017, we're going to be doing a weekly short marketing Fridays hangout, live every Friday to share with you and all of our users, everything to do with marketing technology, automation and how to make your business more efficient.

So, in this first episode, we're going to just introduce to you the whole idea of what marketing automation and business automation is with the whole goal of helping you understand the value of using technology in order to actually make your business more efficient and thus save more time and thus of course save more money.

Thursday, 05 January 2017 14:07

Businesses are constrained by budgets, but marketing is worth the investment.


When most businesses think of outsourcing, they see only dollar signs. While it’s true outsourcing does entail some expense, sending out some business processes can actually make businesses turn a profit faster. Outsourcing also can help take the strain off of already-overworked business owners.
One area for which this is especially true is your marketing efforts. Learn how to weigh the costs and benefits of outsourcing your marketing ¬– and how it can save your company time and manpower, which are valuable commodities for small businesses.


1. Outsourcing Is Scalable

Your marketing needs may ebb and flow like the tide. One advantage of outsourcing your marketing efforts is because they can be readily scaled to meet demand. For example, you might need a guerilla-type campaign during the holiday season or while running a sale. An outsourced agency will be able to pick up the slack and meet demand, something you may not be able to do in-house. You’ll be able to scale back just as quickly when the season is over.

Tuesday, 27 December 2016 23:26

Beautiful and informative infographic about the future trends of Web Design for 2017

The industry of website design and web development are constantly changing, and it's important to take note so that businesses small or big take notice and adapt their business websites accordingly.

Our agency Bloominari, a San Diego web design, digital marketing and creative company is ready to take on the new year to help small businesses with making sure their web precence is up-to-date and looking always professional, modern and attractive in order to attract new clients and grow their business online. Be sure to also take a look at our related post on "What will be the most important digital marketing trends in 2016-2017?"

Tuesday, 20 December 2016 17:06

This San Diego marketing agency, Bloominari, is full of die-hard fans of marketing automation software. Always reading about new technology, always researching new tactics, always tinkering with new tools. We use various technologies for (internal and external) business communication and organization because we know and believe in the benefits.

In case you don’t know what I’m talking about: Think back to the last time you filled out a contact form on a website or emailed a business and then immediately got an email confirmation about your inquiry. (Usually the email reads something like, “Thank you for contacting us. Someone will respond to your inquiry shortly.”) That instantaneous email was sent to you via automation software.

Tuesday, 13 December 2016 22:00

Know when a marketing agency is in it to win it – for your business.
In the digital age, the marketing industry is booming. Companies of all sizes outsource their marketing efforts to stay competitive in today’s fast-paced world. It’s vital to understand the difference between a marketing agency that’s truly invested in a client’s success versus one that is solely concerned with generating profit for itself. Learn how to pick the perfect marketing agency.

Monday, 12 December 2016 16:58

Sierra Interpreting offers trained and certified translators in San Diego, Los Angeles, Orange Country, Imperial Valley and other areas in California.

Monday, 12 December 2016 16:21

Roni Hicks is a national real estate marketing and advertising agency focused on large community development projects.

Monday, 12 December 2016 16:21

Joy Selfie Company mission is to be a house hold name and undisputed leader in photo booth entertainment throughout northern California.

Monday, 12 December 2016 16:21

The Agency Guy help San Diego companies and brands navigate through the white noise of marketing gurus and bland creatives with the sole purpose of connecting great brands with proven agency partners. Bloominari, is one of The Agency Guy partner agencies.

Monday, 12 December 2016 16:21

Vanish It offers treatments to treat acne and warts, with a revolutionary new formula!

Tuesday, 06 December 2016 22:00

Marketing agencies come in all shapes and sizes. Know how to choose the best.

A market agency is a valuable asset for your business – one that can take a lot of worries off your plate so you can focus on growing your business. It’s vital to properly vet potential agencies before selecting a partner. Stay alert while shopping for a marketing agency, and beware of these common red flags that indicate a marketing agency might not be right for your brand.

Wednesday, 30 November 2016 23:21

The history of mankind has shown us that we as humans are constantly on the lookout for finding ways to make our life easier. This started a long time ago, when man had the need to stay warm and not suffer during cold nights and colder winters, thus man learned how to create fire, and create clothing to stay warm.

Today, the same concept is alive as we’re constantly looking for ways to make our life easier. For example, trying to get places faster (Uber), avoid things we dislike to eat (Checking Yelp), connecting more often with the people we like (Social Media), getting the best value for our money (Amazon, Walmart), and the list goes on.

When it comes down to business, we’re also trying to make our businesses run smoother, more efficient, hiring the correct team members, etc. Yet, many things come down to finding ways to save time and money, because time = money.

I’m always looking for ways to save time, and work more efficiently. So here’s a few ways that you can save time on your daily marketing and sales business tasks.

How to save time on your sales and marketing tasks

Wednesday, 23 November 2016 22:00

Writing quality content is time-consuming enough. Posting it to multiple social media sites, can take you “forever”. Here are the seven best options that can cut your task from 15 to 30 minutes, at most, freeing your time to concentrate on what’s most important.

Monday, 14 November 2016 22:00

If you’re a million dollar author like J.K. Rowling, creator of the Harry Potter series, it’s easy to achieve success with subsequent books. After all, you’re known, and loyal followers can't wait to pluck them off the shelf. The problem lies with your first book, and Rowling had massive problems with that one. Harry Potter spiraled through various rejections, before Joanne K. Rowling hit it. Rowling wrote fiction, but both fiction and nonfiction authors struggle to market that first book. Let’s see how two famous authors of each category succeeded.

Friday, 11 November 2016 22:00

According to a recent survey, consumers make 51% of their purchases online, a 3% increase over one year. The same survey also found that 48% of transactions were through eCommerce in 2015. If there was ever any doubt, this information proves that the future is bright for online shopping.

Wednesday, 09 November 2016 23:00

I’ve been a marketer in-house for several companies and a marketer for several marketing agencies, and I’ll tell you, the skills needed for either position are exactly the same.

However, it’s more difficult for a business to find a competent marketing specialist who will make a good fit in-house, compared to finding a competent marketing agency that can reach the goals that you have in mind.

It’s not only more challenging to hire someone in-house, it’s also more expensive, making it even more imperative that the perfect person is hired.

Wednesday, 02 November 2016 23:00

When you think marketing, you probably picture billboards, television commercials and radio jingles. YouTube isn’t something that always comes to mind, but it can have a major impact on consumers and on your business’s bottom line. In fact, YouTube is every bit as powerful as other social media sites, if not more. The popular video-sharing site attracts more than 1 billion users each month, a number that mirrors Facebook’s monthly usage. It’s also growing at a much faster rate.

Thursday, 27 October 2016 23:00

Now that you understand a bit about mobile marketing, it’s time to go deeper.  Use what you learned about mobile marketing and make it work for your brand.

Mobile marketing is an evolving game. Every new advance in technology and each new trend adds another layer of complexity to successful mobile marketing. Now that you’ve gained a basic understanding of how mobile marketing works, it’s time to start making it work for your brand to maximum effect.

Wednesday, 19 October 2016 23:00

Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns flounder because they start from their vantage point rather than that of their clients. In the end, these individuals may end up pleasing just themselves - or not even themselves because they end up at a loss.

Monday, 17 October 2016 00:03

LinkedIn is a goldmine for marketers, especially B2B companies. On LinkedIn, you can find high-level decision-makers who have the authority to pull the trigger on a new purchase.

Even if you sell consumer products, you can still reach an audience of wealthy, career-minded individuals who are ready to buy.

This is why — and how — you should reach them.

Wednesday, 12 October 2016 23:00

“User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”  –Evan Williams, Co-Founder, Twitter

When a potential customer uses your business’s website, they embark on a journey through the site. This journey should include tasks that you want the website visitor to accomplish, such as watching videos, reading certain web pages and filling out a lead capture form. Ultimately, the goal of your website is for your audience to learn certain information and then make them convert (aka: fill out a lead capture form, make a purchase, schedule an appointment or download a white paper - whatever the end goal is for your website).

Thursday, 06 October 2016 23:45

Mobile is one of your most important marketing concerns

Are you paying enough attention to mobile with your marketing efforts?

Mobile technology is more popular than ever, and marketers need to know how to approach mobile if they want their companies to remain competitive. Every business—no matter how big or small—must understand mobile marketing to have a solid foothold in the mobile realm of the digital age. Mobile marketing is designed to reach customers on the smartphones and mobile devices that they carry on the go.

Wednesday, 05 October 2016 17:07

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising.

In this live workshop, our company's founder spoke at Downtown Works in San Diego on October 5th, 2016 about how to use Facebook via paid advertising in order to capture leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work?

We showed our live audience how in 3 easy steps.

Monday, 03 October 2016 23:00

It is well-known that controversy sells, but some marketing campaigns succeeded beyond their wildest dreams when they flipped off the deep edge and teetered on the edge of lunacy. Here are three of the most memorable.

Thursday, 29 September 2016 23:00

Pokémon GO’s success has marketers paying more attention to augmented reality

If you’ve been online or watched the news in the past month, you’ve heard of Pokémon GO. This application has been downloaded millions of times and has accrued more active users than Twitter — all within 30 days of its release. Lots of video games and applications have been wildly successful before, so what makes this one so different? Augmented reality (AR).

Wednesday, 28 September 2016 00:45

As you may know, Bloominari has been providing high quality digital marketing services to clients just like you in San Diego, California since 2004. However, today we’re excited to celebrate our designation as a Top 10 Web Design Agencies in San Diego by UpCity!

What Does This Mean?

UpCity’s Top Local Agency marketplace is a resource designed to connect small and medium sized local businesses with high-quality digital marketing service providers in their local area, allowing business owners to get the services they need quickly, from a service provider they can trust. The UpCity team independently reviews agencies across North America to determine the best service providers in each local market, ensuring that no matter where you are, great digital marketing services are never more than a click away.

Saturday, 17 September 2016 23:00

Analyze the Success of a Facebook Ad Campaign Using These 4 Steps

Using the Right Analytics Will Help You Get the Most out of a Facebook Ad Campaign

In the past decade, social media has evolved from a college-age network to a powerful marketing tool for businesses. Facebook allows businesses to take advantage of connected networks of people to improve their audience interactions and expand their overall reach.

Wednesday, 14 September 2016 23:00

In content marketing and social media, your headline is what will decide if your content spreads. Whether people click on your links and visit your content depends on your headlines – for the simple reason that your headline is often the only piece of your content that people see before they decide to click or not. You can invest all your money in your content – if your headlines suck, so will your social media and content marketing results.

Sunday, 11 September 2016 23:00

Know and understand your audience better using Facebook Insights

Does your business have a Facebook page? If so, you’re already privy to Facebook Insights, a tool that allows you to analyze data based on your user interactions. In a Facebook Insights dashboard, you can view basic information like trends in your number of likes, as well as who is talking about your content. Navigating Facebook Insights isn’t difficult, but knowing how it works can provide valuable insight for your marketing team. Learn how to become a social media pro and maximize Facebook tools to achieve your marketing goals.

Sunday, 04 September 2016 23:00

They say a picture is worth 1,000 words. So how many words would you think a video is worth?

The answer is millions!

Research has shown that one minute of video is worth 1.8 million words. Just one minute! As YouTube remains the second most commonly used search engine, more and more small businesses are noticing how strategically important video marketing is.

Wednesday, 31 August 2016 15:18

Position: Digital Marketing Virtual Assistant

Job Description:

--------------------

We’re seeking a marketing virtual assistant to support our multiple internal digital marketing activities. The ideal candidate is an enthusiastic, highly motivated professional with strong organization skills, excellent English writing skills, detail-oriented, and a problem solver who enjoys continual learning.

As the marketing virtual assistant, you will be integral team member. You’d be in charge of implementing many important marketing strategies that will help move the company forward, grow it’s brand name, client base, while also learning about our company’s internal sales, marketing and implementation processes.

Minimum Skills Required

  • Proven experience as a Virtual Assistant or relevant role
  • 3+ Years of digital marketing experience
  • Have powerful writing skills, as writing content is a big part of this role
  • Ability to work independently, and solve problems/challenges on your own.
  • Ability to learn new information and new tools quickly and efficiently. Self-learner, Self-starter who can find out online just about by doing a Google search
  • Highly organized and able to multitask, deadline sensitive and task-oriented • Pays VERY STRONG attention to detail
  • Interested in growing in the marketing industry.
  • Technology skills: Using Google docs, calendar, a CRM, a project management system, basics of Google analytics, basic HTML/CSS for editing webpages on a CMS.
  • Has the ability to log and track their work hours invested, ideally already uses a software for this.

Ideal Qualifications

  • Ideally has a Bachelor’s degree in business, marketing, communications and/or holds technical certifications.
  • Is super tech savvy and easily gets around online tools.
  • Proficient in using a CRM system (We use AgileCRM) and all of it’s related activities: Saving new contacts, creating tasks, assigning tasks, creating deals/opportunities, following up with tasks, writing down notes, etc. 
  • Proficient in using a project management system, we use ActiveCollab (If you’ve never used this type of software, you should be super tech savvy and we’ll teach you how.
  • Prior experience in working at a marketing agency or creative shop is a plus.
  • Demonstrate strong performance in prior roles with outstanding execution, problem-solving skills, resourcefulness, and creativity
  • Passionate about marketing, entrepreneurship, and technology

Tasks & Job Duties

--------------------

General Marketing Activities

  • Amazing at conducting research online, writing down notes, creating summaries, Excel lists and provide simple, short reports of finding.
  • Sales-related online research to find new potential clients, based on target market • Editing of basic content on a Wordpress and/or Joomla website
  • Basic copy writing for E-mail communication
  • Assist with promotional copy writing for ads, fliers, newsletters
  • Research, schedule and RSVP for networking and/or speaking events on behalf of company’s owner.
  • Scheduling meeting, confirming meetings, etc
  • Researching and locating additional VAs or skilled freelancers on Fiverr or other platforms as needed to complete future projects (both internally and for other clients).

Social Media Management

  • Social Media Management (Facebook, Twitter, LinkedIn and Google+), must use Sendible.com (Like Hootsuite) as well as using some platforms directly, such as Facebook
  • Scheduling posts, answering to comments, actively engaging with users, etc.

E-mail Marketing

  • Use of email marketing programs to create and send marketing emails (Mailchimp.com)
  • Ability to setup drip (automated) email campaigns on ActiveCampaign.com, AgileCRM or similar software

What we won’t ask you to do:

  • Professional graphic design, SEO, SEM, Facebook advertising, sales funnels, professional copywriting, professional web design or development and anything that requires higher end skills. Have those skills? Let us know!

 


 

Marketing Training 

Although optional, our company will favor those candidates who're interested and willing to take online courses to learn the fundamentals and ongoing new trends in digital marketing,.

  • Courses will be provided to you at no cost, as we want to invest in our team. We believe the right training and tools will help both you and our company grow.
  • Your continuing education is to be completed outside of work hours, which means we don’t provide paid training, but we do provide and pay for the resources for you to learn.

  • You must be hungry, smart, motivated, and proactive to build the skills necessary to advance quickly to Marketing Manager and, ultimately, to Marketing Director.

  • The most important thing to provide during the interview is examples of marketing you've done.


Job Details

  • Hours required: 10-20 per week, with potential for full time (40 hours).
  • Compensation: Based on experience, from $4-7 USD/hour.
  • Work Hours: We’re flexible, but will give preference to those who can work during California time  (PST) between 9am to 6pm.
  • Location: All of the work may be done remotely.

How to Apply

Fill out our job application online: 

Apply for Job Now

Please don’t send your CV by email. Your first test is seeing if you follow directions ;-)

 

Monday, 29 August 2016 23:02

Online methods to help you attract more readers to your blog

After more than one decade of promoting various WordPress blogs and scrutinizing masses of script on the subject, I amassed some methods that work better than others. Here are my most popular ideas.

Sunday, 21 August 2016 23:00

Pokémon GO is more than just a trend. It’s a marketing phenomenon. The wild success of this augmented reality (AR) game is a tribute to the importance of putting consumers’ needs first and staying on top of current crazes.

Today, many businesses are capitalizing on the Pokémon GO sensation to boost sales and increase brand recognition. Learn how you can tap into this goldmine of marketing opportunities for your local business.

Monday, 15 August 2016 23:00

There’s a new Google algorithm in town, and its name is RankBrain, which has been in use since last October, but many business owners are only beginning to understand the changes it makes to search engine optimization (SEO). RankBrain is part of the Hummingbird algorithm update, and it uses a machine learning technology to filter search results.

Sunday, 07 August 2016 17:06

Quora, question-and-answer site, is barely six years old and it has already made its dent as one of the foremost platforms in the digital marketing universe. Robert Scoble, American blogger, technical evangelist, and author, says that Quora succeeds precisely because it integrates the capacities of Facebook and Twitter. Competitor with 46 other Q&A sites, including Yahoo!Answers, Quora dominates by hosting longer and meatier answers to high-quality questions.

Tuesday, 02 August 2016 23:00

Four months to the end of the year, and businesses or marketers who seek to lead the vanguard of change are already on the lookout for what’s new and changing. Keeping up with trends can help you compete and decide where to invest your money. The following are five growing digital marketing trends that will dominate 2016-2017.

Sunday, 24 July 2016 23:00

I’d like to talk about that one very significant, very special relationship in your life: the relationship your business has with its customers.

Do you know your customers? What do you know about the prospective customers who have filled out forms on your website or who are on your email list? How often does your sales or marketing team interact with them? Is your customer information compiled in a database that is up-to-date, as well as easy to access and navigate? If a possible investor wanted to see your sales growth throughout the past few years, how easy would it be for you to provide that information?

Sunday, 17 July 2016 20:21

Hitting on the right marketing strategy can save you money and time. Instead of skidaddling down one route, only to reverse and backtrack, you’ll tread the likeliest direction and more confidently advertise your business.

Let the experts show you how.

1.Create a scientific and systematic approach for your marketing

Wilson Hung, author of The Scientific Marketing Strategy Behind Exponential Growth, writes that developing a marketing plan that is based on a scientific approach will save you wasted money and time. This is because your tested ideas protect you from flitting around, and they show you where to invest your money.

Monday, 11 July 2016 18:24

Think about the last time you signed up for a business’s marketing emails or newsletter. Or think about the last time you made a purchase with a company and then started receiving their marketing emails. This tactic is called email marketing - it’s used by approximately 82% of global companies, as well as an estimated 95% of all companies that use some sort of marketing automation tool.

Wednesday, 06 July 2016 18:20

You know that your business needs social media marketing. (If you disagree with that statement, please read this first.) What you may not know is exactly how much social media marketing your company needs and what it should cost.

When you can find so many social media marketing packages available online, which do you choose? Which will deliver the results you want without breaking your budget? Do you really need to spend thousands of dollars each month for ample social media marketing services?

Thursday, 30 June 2016 18:13

Let’s have a little chat about your business’s website.

Did you hire a web design agency to build your business’s website when the company first launched, but no one has updated the website since?

If you visit your website on a cell phone or tablet, does it look the exact same as it does on a computer’s browser, making it difficult to view the text and navigate the site?

Does your site have very high bounce rates or very short session durations?

Tuesday, 28 June 2016 00:14

Design involves planning, creating and updating. Design also touches many disciplines from information architecture to user interface design to color theory. Every design today utilizes a range of design philosophies from persisting design principles to the most recent design trends.

Wednesday, 22 June 2016 21:32

According to Bloomberg, eight out of ten first-time entrepreneurs fail within the first 18 months. 80% crash. Research on new ventures, such as the four-year study conducted by PricewaterHouseCoopers shows that there are certain qualities that may help you succeed. Most of these recommendations buck conventional marketing and business advice, but, then again, each individual and business has to tread its own path. The unconventional usually succeeds.

Wednesday, 15 June 2016 14:08

You can make a name for yourself in well-known papers such as the Guardian, Huffington Post and Washington Post, and promote your business at the same time. People do it all the time. There’s one condition. You can't advertise yourself. Readers don’t want to be marketed to. They want to be helped. To win editorial acceptance, you need to use your expertise to write on a topic that helps that paper’s readers. Your post should be useful, timely, original and relevant. Your byline directs people to your business, and if readers were sufficiently wowed by your article, they will come to your website, or call your number to find out more about you.

Friday, 10 June 2016 01:33

We all know that it’s hard for people to take and follow their own advice, but we also know and think that it’s ironic not to do so. For this reason, the Bloominari team decided it was time to invest the time and effort required to follow our own advice, and put into practice what we preach about web design, web trends, and web conversion tactics (and what we already do for our clients).

So we decided to overhaul and redesign our website to bring it a brand new look and feel. We made it much more user friendly, and easier for everyone to understand what we offer and how we can help their businesses bloom!

We’re happy to introduce the new Bloominari website!

Monday, 06 June 2016 22:39

Away with the word customer case studies! It sounds too clinical and detached. Call it a ‘success story’, instead. Your client had a need or problem that no one could solve. You, or your organization, swooped in and provided a product or service that helped that person. Your client’s business soared, or his skin healed, or his dog recovered - whatever the case - you helped him live ‘happily ever after’.

That’s the crux of a ‘customer success story’.

Thursday, 02 June 2016 13:28

It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website visitors visit websites when they’re not ready to buy.

So how do you make your business’s website visitors ready to buy?

Tuesday, 24 May 2016 20:50

The Simplicity of Trello.

Staying organized these days seems to be just as hard as ever, even with the thousands of apps and tools out there designed to make things easier.  But one tool really stands out among the rest for online marketing and practically anything else - Trello - and it's because it's so darned simple.  Imagine an old time card punch system. The card sat in the "out" slot until the employee came in, entered data to the card (by punching it) and moved it to the "in" slot.  At the end of the pay period, the cards would be collected and taken to another location for processing paychecks. This is the simplicity of Trello.

Monday, 23 May 2016 12:24

The creation of a series of e-mails to be sent automatically based on your specific schedule. Includes the development of content, writing, creation and setup of each e-mail  into your e-mail auto responder campaign. No images/graphics are included.

Saturday, 21 May 2016 15:05

I hired Jaime from Bloominari to create my new corporate website. Jaime was great to work with. Every phase of the website was completed on time. His communication regarding project requirements was also excellent, as well as his follow up. 

I would highly recommend Jaime from Bloominari. Jaime is an expert in his field, and his pricing is very reasonable. I will definitely be using Jaime for additional website and marketing projects.

Saturday, 21 May 2016 14:57

We own a wholesale and retail company in San Diego. We had been working one several different projects with Bloominari.

Everything done very professionally and on a timely manner. Love the extra customer service and care that this company provides. Looking forward to more projects with them.

Saturday, 21 May 2016 14:43

I had a fantastic experience working with Bloominari.  I was referred to Bloominari when I decided to start a small business.  I did not have the experience for the time to create my company logo or website so I decided to hire Bloominari for the job.  

From the beginning Jaime was very professional and responsive and took the time to talk to me and understand both myself and my company.  He created the most amazing logo and website in just a few days.  After the website was created he took the time to walk me through all the features that I would need to understand in order to manage it.  

He also went beyond the scope of his duties by answering questions I had about starting my business and setting up the email forwarding functions for my emails.  I have been beyond pleased with Bloominari!  I would not only recommend them to future clients but continue to use them for my website design and other marketing needs.

Saturday, 21 May 2016 14:25

Bloominari has an outstanding team and work ethic. They are always on the cusp of the latest and greatest cutting edge marketing resources and technology to help my business continue to grow and equally as important, stay ahead of the curve in an arena of constant innovation and change in the way we promote our business and the tools we utilize to do it. Jaime is a true leader and works hard to educate his clients. I highly recommend contacting Bloominari.

Saturday, 21 May 2016 14:18

Web design is not my forte but Bloominari’s outstanding team helped me every step of the way and design my business web page.

They helped me strategize ideas, concepts, content and delivered incredible results. What’s great is they were reasonably priced too. My overall experience with Bloominari was exceptional, I highly recommend them.

Saturday, 21 May 2016 12:22

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising. In this article, we’ll specifically talk about how to use Facebook via paid advertising in order to generate leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work? In this article, I’m going to explain how to set-up a lead capturing funnel just 3 easy steps.

Monday, 09 May 2016 19:36

Woobox, 22Social and Agorapulse software comparison and review

Ever wonder if you could do more with your Facebook page? Make it look sleeker, different from the rest?  Could it be more fun for your audience, and help you generate leads in a more efficient way? Facebook Enhancement apps let you customize your Facebook page and enhance it, helping differentiate it, engage fans, integrate what you are doing on other social media platforms and maximize lead capture. These tools permit the creation of custom tabs, they help you run promotions such as contests, sweepstakes, deals and polls to engage customers, and even make sales directly from the page.

Thursday, 05 May 2016 17:53

Clienet helps to setup, manage and organize call centers in the US and abroad, to help companies with their sales and support activities. 

Thursday, 05 May 2016 17:44

Houston Selfie Co offers the latest trend in events entertainment and photography equipment, the Selfie Station. 

The Bloominari website design team crafter a one-of-a-kind design, with unique icons, a new color scheme, and a professional and high-class design for their new online identity.

Thursday, 05 May 2016 16:09

Buy & Win - A company offering the service of doing informercials through Hispanic TV channels in San Diego, California. Helps companies in promoting their products and selling them in the US.

Wednesday, 04 May 2016 17:37

Fresh Break offers certified organic healthy salads and sushi bowls, through their latest restaurant location in downtown Miami.  

Our design and marketing team helped Fresh Break with the design of a brand new website and e-commerce platform, Facebook advertising campaign to generate new traffic, a landing page for capturing leads, e-mail marketing for automatic follow-ups, social media management and much more. 

Wednesday, 04 May 2016 16:12

West World Cabinets was in search of a brand new, fresh, modern and professional website that would match the level of quality work they deliver in custom cabinets. The hired Bloominari for their new logo, as well as the design of the entire website.

Wednesday, 04 May 2016 15:58

ChillinMX - The new web portal for the Young Jewish Latin Professionals weekend getaway trip happening in Mexico. This new system allowed the organization to receive event bookings online, accept web registrations and accept online payments.

Monday, 02 May 2016 20:46

Keeping track of marketing efforts is essential for every business.  Doing so produces a guided track to visualize the company’s strategies and illustrates how it plans to achieve goals and objectives. One of the most popular ways companies accomplishes this is by creating a marketing plan.

According to William M. Pride, "the Marketing Plan is a written document or blueprint governing all of a firm's marketing activities, including the implementation and control of those activities."

 

Friday, 22 April 2016 18:01

At the end of March, Google held a live Q&A session, in which its Search Quality Senior Strategist confirmed that the top two factors for Google’s search rankings are: content and links pointing to the site (also called link building and backlinks).

This didn’t evoke much surprise - professional marketers around the globe know that those are two key SEO strategies to best optimize a website for search rankings. But it’s nice to know without a doubt what websites MUST have in order to fare well with Google.

Sunday, 17 April 2016 21:02

In the past, it was a flier handed out to be saved on your target consumer’s fridge--or a magazine tear out. Nowadays, it’s email. Emails are a precious commodity, and your email list, a treasure chest of leads, data and information to glean for your best marketing campaign yet.

Even more precious are the many tips and tricks to get your prospective customer’s email address. Just like magic, if you do it well and do it right, you’ll be watching your database grow and your potential sales and conversions soar.

 

Monday, 11 April 2016 20:20

Looking to acquire new customers or leads for your business? Many companies and businesses are utilizing email marketing as an effective tool in order to reach their target audience as well as garner more clients and brand awareness. But what exactly is email marketing?

 

Monday, 04 April 2016 21:42

The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the bandwagon and find your way to landing page bliss (and media dollars well spent!).

Tuesday, 22 March 2016 22:26

Right now, there are more than 414 million people who use LinkedIn throughout the world. Every second, two more people join LinkedIn. If you’re not on LI - or even if you have a LI account but don’t use it at least once a week - you are depriving yourself of networking and business opportunities, and it is ultimately harming your professional image.

 

Monday, 14 March 2016 12:44

Before deciding on investing in a new website,  don’t forget to do your research.  Your goal is to build an attractive, informative, fresh, and easy-to-remember site.


Keep in mind that your site is one of the most important marketing tools you have.  It’s the tool that helps you inform your clients, connect with them, and sell your products.

Saturday, 05 March 2016 20:45

A company’s brand is more than just it’s logo. It is what the company outwardly projects and how the company tells us as potential clients and consumers what they are about, what they value, and what we can expect from their product or service. It is also what sets a company apart from competition and how they tell their audience why they should pick them and not someone else. I believe Jeff Bezos aptly summarized it when he said, “Your brand is what people say about you when you’re not in the room.”

Wednesday, 02 March 2016 12:58

Many marketers create audiences without ever leaving the realm of the Power Editor, but if you want your Facebook Ads campaigns to be truly effective, you may need to go outside those boundaries.

But first of all:

Why are Facebook Ads effective for reaching decision makers?

  • Facebook offers a huge audience with super long reach
  • Facebook's advertising platform and tools offer super-granular targeting capabilities
  • There's an option to target people by job title, position, industry, education and education field.
  • There's plenty of B2B categories (which allow you to distinguish between people who are interested in tourism, and those who work in the Hospitality Industry, for example).

Thursday, 25 February 2016 11:31

Like many business owners, you’ve probably spent a lot of time creating your social media marketing strategy, then spent just as much time implementing it.


If you have the resources, you may have even hired a social media specialist to run your various profiles.  But is your strategy really working? There are some business owners out there who would talk about how many followers they get or how many likes they have, but those numbers don’t necessarily equate to an increase in sales.  Here are some measurements you can use to determine if your social media marketing strategy is really working.

Wednesday, 17 February 2016 21:39

In a 2015 study, 59% of small businesses reported that they did not receive an ROI from their social media strategies.


That is a shame.

And it is proof of ineffective marketing strategies performed by business owners without experience or marketers who are not utilizing social media tools properly.

Thursday, 11 February 2016 11:17

So you’re concepting a new plan or promotional strategy, but you feel completely out of inspiration.

Maybe your agency has asked you what you like/don’t like/hope to see/want more of? Sometimes it helps to look outside of your brand, campaign--even industry altogether.

So where do you look to reinvigorate your ideas and shake up your senses? There’s a ton of things to keep in mind, as marketing is not a hard and fast science.

Friday, 05 February 2016 17:16

“Sitting is the new smoking”, is the new catchphrase in the medical community. But just as a sedentary lifestyle is detrimental to health, a static online presence is unfavorable for healthcare professionals, especially those looking to grow the number of patients coming through their doors.  

Today´s competitive environment demands doctor´s offices, dentists, plastic surgeons and physical therapists, to adopt and adapt dynamic inbound marketing techniques traditionally used by small businesses.

Monday, 25 January 2016 18:15

If within budget, key branded photography for your marketing materials is a winning marketing tactic. Never underestimate the power of a good visual...as they say, a picture is worth a thousand words!

Photography and visuals help to quickly communicate to your target market, and can create a magical, speedy sense of connection. With a photograph, a consumer can quickly understand why they should be interested in something, how they make connect with it, where it fits into their life and, essentially, whether or not they should take that call-to-action to keep reading, click, sign up or more.

Monday, 18 January 2016 20:12

Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you?

Those are examples of a call to action (also known as a CTA). And they’re ALL over the Internet.

Why? Because they work. They are a necessary tactic to gain leads.

A CTA uses text and a link to persuade an audience to do an immediate action that is in the best interest of the company, while also benefitting the audience.

Friday, 15 January 2016 12:28

If marketing were a Medieval Kingdom, the marriage of Neuromarketing and Social Media would be akin to an alliance between England and Spain. And while neuroscience has been around for a while, like a quiet heir waiting in line for the throne, social media has come of age with glory and pomp.

This alliance has granted us social media marketers, the possibility of better engaging our potential customers and increasing conversion rates.

Wednesday, 06 January 2016 22:22

Most business owners, large or small, do not really understand why journalists write about some topics and not about others. It’s also common for business owners to think that many happenings within their business should be turned into a press release (and eventually, into a news article.)

As a previous journalist and editor, and as a current PR professional, I am here to clarify and help your business with its press release distribution efforts.

Monday, 21 December 2015 21:07

The New Year is coming, and nothing could be more helpful than taking a good, over-arching glance at your content strategy and aligning it with your marketing goals.  With a good plan laid out, you’ll always feel at-the-ready when it comes to a key arm of your marketing plan: content!  So plan to build--and keep--your readership in 2016 with valuable, consistent content.

But how do you plan for content? 

For starters, it’s important to look the the year ahead, as well as your goals ahead. 

Don’t just pull things out of a hat or think of what you may be most interested in reading.  Really get strategic! Who is your audience? Who are you speaking to? How can you content help warm them to your goals, and shape your plans? How can you lead them through your conversion funnel with interesting content? These are the types of things that will help make your content work for you!

Monday, 14 December 2015 16:17

Messenger is evolving into a full blown content platform… and taking on your phone number 

There was a time when asking for a phone number meant something.

It took some courage, it established hope, it was a test of sorts… Would we get a fake? Would the other person answer when we called? Exchanging phone numbers could be the beginning of a fruitful relationship, or of a harassment nightmare. Once people obtained ours, we had no control.

Now Facebook proposes to change everything.

The premise: It´s easier to know a person´s name than their phone number. So why go through the trouble of asking? Not only is that uncomfortable, but using the name as a reference is a more effective way of getting in touch.  

Thursday, 10 December 2015 18:28

We're exited to introduce Bloominari's newest service through our partnership with San Diego's top performing Google Photographer!

Introducing Google "Inside View" 360° Virtual Tours

Ever wonder how businesses are able to showcase a 360 degree virtual tour of the inside of their businesses?

Wonder no more, as Bloominari now offers local San Diego businesses or any business around the US, the ability to add a touch of magic to their online presence on search results and Google Maps.

Through our new partnership with the top performing Google trusted and certified photographer in  San Diego (out of a total of 6), we're now able to help every small, medium or large business to showcase their offices, showrooms, or any other area of their physical business on Google's search results and Google Maps listings.

Why should you have a Google Virtual Tour?

Wednesday, 09 December 2015 13:50

I recently met a friend of mine, whom I had not seen in years. So much so, that he did not know I had founded an online marketing agency. He had married his college sweetheart and moved to the East Coast. As we were catching up, he shared that he had recently launched a business and hired a local online marketing agency. Then he asked me to take a look at their proposal, since he valued my opinion and “knew nothing about the Internet”.

The incident got me thinking about how hard it for a small business owner to evaluate an online marketing proposal. Though savvy businesspeople know that moving their advertising dollars from print and traditional media to the digital arena is necessary, they often lack the tools to assess what they are being offered and what to expect. If you have been looking for an online marketing agency and reading proposals, this is what you should consider…

First things first

Hopefully, before you were presented with any strategy or quote, you met with the agency. On that meeting, you should have had the opportunity to share information about your business and the goals you wish to accomplish with the campaign. The agency must describe their services and explain how they can help you achieve your vision. Though I am evidently a tech fan, I really prefer to meet any potential clients in person, which lets me get a better sense of the business and the people behind it.

Monday, 30 November 2015 22:42

The early bird gets the worm.

Or, at least, you have much better odds of getting the worm than those who procrastinate.

Now that the end of the year is approaching, this might naturally feel like a good time to slack off. Alas, there is pivotal research and planning to be done!

Take advantage of the new year and use this as a time to gain momentum.

When you take the time to plan ahead, you are more likely to budget wisely, use your time more efficiently and think up creative tactics to beat out your competition.

A new year brings new opportunities, new obstacles and new goals. Do some brain storming and figure out what those are for your business!

Read my below-mentioned ideas about what you should do in December 2015 to get ahead for 2016.

Tuesday, 24 November 2015 23:54

Facebook is powerful, and you should use it to your advantage! For the right brand, it can be the ultimate resource.

The audience is definitely there, and with the unique targeting options available, you can probably hone in on your audience.

Read on for 10 less heard-of reasons you should advertise on Facebook!

Thursday, 19 November 2015 19:08

Humans have five core senses. 

But they’re not all equally important when it comes to marketing.

The majority of information that gets presented to the brain is information we gather through our sense of sight. Our brains are able to process images 60,000 times faster than text. It is also estimated that 65 percent of people are visual learners. So we can safely conclude that appealing to a person’s visual intrigue is most likely the best way to garner their attention.

Infographics are reportedly 30 times more likely to be read than text - including this blog post. Are you surprised? Infographics, when used for marketing your business, can help you increase the communication of data, increase engagement on social media and increase website traffic. It’s best to take advantage of this information and use it when marketing your business.

Wednesday, 11 November 2015 18:00

When starting your business from the ground up you may already have any idea of what it is you want as a logo. But you may not be sure on what color or typography you want to use. You may just think it’s not as important when it definitely is.

So why is color so important?

In a past blog we talked about how different brands have their “special color” and how we react to them. Scientists have proven that color evokes an emotional reaction in us.

Friday, 06 November 2015 00:10

If you have been paying any attention to current demographic trends, you know that Hispanics will make up 30% of the population by 2050. Other astounding facts: In 2010 they represented one trillion dollars in buying power. The figure will rise to $1.5 trillion in 2016- a 50% increase in five years.

This presents a huge opportunity to small businesses trying to grow sales. But implementing a marketing campaign aimed at Hispanics is tricky.

Here are a couple of pointers to consider:

1. It's not just the language.

Creating a campaign for Latino customers entails much more than just translating content into Spanish. In order to connect with this audience you should speak the language and the culture. The Hispanic demographic is more complex and diverse than its mainstream media portrait. It´s made out of people with different degrees of acculturation and language command.

Some individuals are totally bilingual, and thus, consume content on English and Spanish; some others are just barely proficient in either. To maximize results, marketers should go beyond the language and find cultural elements the audience identifies with.

Tuesday, 27 October 2015 17:52

As of 2015, the Internet has become a virtually inexhaustible source of information. Choosing relevant topics to share with audience boasts our position as experts and makes us an integral part of the conversation.

But there is a lot to do in order to fulfill this role successfully: browsing for current, relevant and reliable information, organizing it in logical fashion, and distributing it through our social media channels.

This can all be summed up in a process called Content Curation, which entails:

1. Identifying

Finding out which topics pique our audience´s interest and investigating and gathering relevant sources of information.

2. Filtering

Evaluating and choosing relevant titles to share in accordance to our editorial line and the audience´s interests.

3. Distributing

Spreading the end result through our channels.

Clearly, this is A LOT of work…. Content curating tools were invented to automatize and ease this task.

Here are some you may want to try:

Sunday, 25 October 2015 23:00

Facebook Advertising Might Be Your Next Major Marketing Breakthrough

Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.

Tuesday, 20 October 2015 19:06

Social media contests are a great way to spread the buzz and get your fans and audience excited, engaged and talking about you. You’ll also find that a successful contest will produce an exponential increase in reach and overall talk about your brand.

The best part? A user-generated social contest can be run without spending much at all, as it typically starts snowballin’ amongst itself.

So what to do?

Here are 4 types of contests you can try now -- and 5 things you’ll need to do to get them going successfully!

Just keep these rules in mind, and it’s smooth sailing!

Friday, 16 October 2015 05:13

Not many people know which social media is best for their company.

There are so many on the internet these days you don’t even know where to start. So where do you start? That’s the question I suppose everyone asks themselves. But before I continue let’s just get something straight, you shouldn’t be on every platform! It’s so easy to create so many accounts but why would you want to be on Pinterest when your a Doctor.

So how do we categorize social media sites?

Ask yourself these 3 important questions.

  1. Who is my audience?
  2. What is the purpose of [blank] network?
  3. What is its functionality?

Let’s have a rundown on a few popular networks so you see what I mean.

Tuesday, 13 October 2015 00:20

Forty-one percent of small businesses in the United States use Facebook.

That equates to more than 40 million small businesses on Facebook in total - an increase of 10 million businesses from last year. Thirty million of these Facebook pages are updated regularly.

The facts don’t lie: more and more businesses are joining Facebook and using it as a marketing tool. If your business isn’t one of these 40 million, my best advice is that you should create a Facebook page today or contact us so we can help you set it up right.

But this post isn’t for businesses without Facebook pages - it’s for the businesses with Facebook pages. With increasing competition, you have to make sure that your Facebook page stays relevant, interesting and engaging, or else you risk losing potential customers.

Thursday, 08 October 2015 17:00
Thursday, 08 October 2015 08:24

When trying to write a compelling blog post, many professional content creators make a costly mistake. And I mean costly because original content is gold in terms of SEO, and when your titles are not read and your articles not clicked on (and much less shared), we have squandered the valuable opportunity  to be up there.

Granted. It is hard to deliver high quality content on a regular basis. But there is so much material online that lack of inspiration and “writers-block” can no longer be an excuse for us.   

Wednesday, 30 September 2015 17:00

We're happy to announce that our company has been rated as the 2015 #1 website designer professional in San Diego by Thumbtack.

Based on our full 5 star reviews rating, found on our Thumbtack profile here, we've made the top of Thumbtack's San Diego Web Designer Company and Web Professionals list.

Tuesday, 29 September 2015 23:15

Tonight I attended a great marketing meetup hosted by the SoCal Marketing Club in San Diego's new downtown coworking space ROC. The event featured a great talk by OrganikSEO titled "Using Content to Amplify Your SEO Campaign" and it inspired me to write this short post.

Shortly after meeting Julien Brandt, OrganikSEO's founder and speaking about various online marketing topics, he shared with me his company's new "Growing your Busines Online" infographic, which shares the essential message of this blog post in a single image. In fact, this image is being shared here on Bloominari's Blog before Julien had a chance to post it on his own site, so I'm happy he gave me the opportunity to do so :-)

Growing Your Business Online Infographic

Tuesday, 22 September 2015 08:43

Do you often tell “on-the-fence prospects” the same remarkable story about how your business previously helped a desperate customer, to entice them to buy?

If so, you’re on the right track.

Story telling is a valuable resource for business success.

However, changing your approach to create customer satisfaction stories that can be repeatedly shared and viewed digitally is imperative.

But you will need much more than a sheet of paper with a bunch of testimonials about how amazing your product or service is. Smart buyers need to be convinced…and nothing is more convincing than a case study.

Case studies incorporate promotional marketing with customer evidence to tell a successful story of the business coming to the rescue for the customer.

Why does your business need a case study?

Thursday, 17 September 2015 11:28

Global Immigration Partners (GIP) is a Los Angeles based immigration attorneys law firm. The company had several problems with their old website, including the fact that it was uneasy to navigate, the design looked outdated, the page was not responsive (mobile friendly) and they did not have full access to edit and update their site easily and by themselves. The Bloominari web design team designed a brand new website, developed a totally new navigation menu and page structure, and incorporated the latest trends in web design to ensure that the GIP website represents the amazing and professional law firm that they are.

Thursday, 17 September 2015 09:58

Vento offers a range of urban and off-road motorcycles throughout Mexico and Latin America. They reached out to Bloominari in order to get a brand new website that was super user friendly, modern, responsive and attractive. After several months of hard work, unique web and graphic design our team designed a great new site and the client was super happy with it.

Thursday, 17 September 2015 01:06

Here’s the thing. As business people and marketers, we LIVE for grand plans. We love plans. We like knowing what’s happening, when, for how much, why and how we’re going to use/measure/analyze it. Crazy!

But sometimes, we have to remember the art behind marketing, branding, communicating. It’s a game of trial-and-error, test and default. Sure, there are some things that can’t go unplanned: budgets, strategy, team responsibilities. But when it comes to pure creativity and the softer, subjective matters, it’s totally okay to just let things breathe for a bit first.

These days, it’s not just discovering the campaign slogan and printing a million flyers or setting a dozen storefront displays. With digital, and the ability to change certain things on the fly, it’s okay to dive in headfirst! You’ll learn from watching the world interact with your brand/product/idea -- and get the chance for some testing to boot.

Wednesday, 16 September 2015 10:03

Mi Casa Shop offers quality, low-price home textiles such as blankets, comforters, curtains, rugs, quilts, sheets and much more to customers across the world. After successfully selling hundreds of thousands of items in San Diego, Los Angeles and Mexico for over 15 years to the wholesale market, the company is finally reaching out to the retail online market to offer its products worldwide.

Tuesday, 15 September 2015 10:17

Carolina Selfie Stand offers the rental of the amazing new Selfie Station photo kiosk. This new products replaces the traditional photo booth, and allows people to easily shoot photos at special events, decorate them on the spot and instantly share them on social media. The Bloominari team designed the company's new logo and website.

Monday, 14 September 2015 17:52

Now, don´t panic. Even if you don´t know what inbound marketing is, chances are your non-profit is already partaking in it. And when done right, it can be the most effective method for an NGO to enlist donors, supporters and volunteers.

Inbound marketing depends heavily on content. Thus, it adapts beautifully to the non-profit universe, where stories are compelling, moving and rich.

The following are some key elements of an effective inbound marketing campaign, and examples of NGOs that have applied them successfully:

1. Optimize Your Website to Increase Conversions

Wednesday, 09 September 2015 17:09

Many businesses may be a bit skeptical about social media. A lot of questions may run through your mind when wondering which social media is the best for you company.

Does it cost? How many posts a day? Some may even think they don’t have time for using social media.

Here are 5 common misconceptions of social media.

1. It’s free.

Social platforms are definitely free but if you want to be successful on social media you have to want to invest money on it. If you want to use organic reach just know that it’s extremely limited if you want to get noticed. Imagine you are at a concert, the people who are all the way in the front paid a lot of money to be there, then there’s the middle part of the concert venue where it wasn't as expensive but it’s neither free and you can still see perfectly. Then there’s the free ticket that doesn’t exist unless you win it but that winning ticket is one out of who knows how many others. In the end it’s better to invest in order to be seen on social media platforms. The days of free-and-easy organic social media exposure is long gone!

Sunday, 06 September 2015 17:16

You may or may not have heard about the “significant” Facebook News Feed algorithm shift that occurred in April. You may or may not have noticed a decline in Likes and comments on your business’s Facebook page.

Whether or not you know about this change - it’s affecting you and your business.

But before you start to blame yourself, your social media marketing manager or your social media agency, I’d like to explain why it’s not their or your fault, and what steps you can take to counteract these changes.

Understand that Facebook often refines the News Feed algorithms, then tests how useful and satisfying the changes are to users. This is a common practice and will continue to happen. Twitter and other social media sites do the same thing. (It’s a way for them to keep their sites from becoming irrelevant.) This change in April, however, was created to please people users, not business users.

What Was April’s News Feed Shift?

The main point of this News Feed adjustment was to bring Facebook back to an online, social place that is centered around friends and family, not businesses, organizations and public figures. To put it bluntly: This is not a business-friendly change.

Monday, 31 August 2015 20:17

As the old saying goes, you should never judge a book by its cover. 

While this is an appropriate adage to live your personal life by, the reality is most businesses are in fact judged by their cover, and judged quite harshly at that. 

And by a business’s cover, of course, I mean their website. 

  • Forty-eight percent (48%) of customers—essentially 1 out of every 2 people—use a company website as the #1 factor in determining a business’s credibility. 
  • Additionally, Ninety-four percent (94%) of customers said that dated, ugly, or confusing website design was the main reason they did not choose to go with a business. 
Friday, 28 August 2015 12:56

So, you want to own your own business or become a solo-preneur? You know that paving your own path, breaking through the standard, or just doing something different that makes your heart skip a beat is your path in life?

Maybe you think you have a great idea for an unfilled need, or want to start something with a cause behind it that you believe in. Maybe you just want to freelance or work solely for industries you care about?

Whatever it is, in this day and age, with enough gut-so, hardwork and passion, you can do it!

Here are 10 things to think through now to get your business model prepped and feel READY when it’s go-time!

Monday, 24 August 2015 23:34

In a social media environment that is increasingly commercial, content that reflects the best of the human spirit –our impulse to help, empower, and protect, is bound to generate deeper engagement with social media audiences. What this means for your non-profit organization, is that you are in a unique position to harness the power of social media in order to obtain: - Supporters for cause - Donations - Volunteers - Visibility

The Power of Social Media

Still, many organizations are not harnessing the power of Facebook, twitter, and Instagram to reach their goals.

Tuesday, 18 August 2015 17:04

I understand people like you.

You’re the owner or manager of a small business.

Your mind is overloaded with thoughts about work’s important impending tasks, employee performance problems and fantasies about the next piece of equipment you can’t wait to buy. You check your work email while on your breaks and enjoy talking about work to your loved ones and friends. You live, breathe and bleed this business.

Who could blame you? It’s your livelihood. It is the mark you intend to leave on the world.

And while you are engulfed with work, you forget about the everlasting mark your business leaves on the Internet - aka, its online presence.

Someone eventually asks you, “Is your business on Facebook?” Your teenage daughter wonders, “Is your company on Yelp?” A friend tells you that pay-per-click ads really helped his business, and you contemplate if it can help yours.

Friday, 14 August 2015 17:20

Ever wonder how businesses appear on Google Maps and Google Search Results?

If you’ve ever wanted to find out exactly what you need to do to add your business to Google’s local search results and maps results, we’ll teach you what you need to do. There’s no magic, special accounts or privileges, or any cost to do so! It’s totally free and anyone can do it!

An important fact to mention is that the process of adding your business to Google also creates a Google+ (Google Plus) page for your business. Google now uses Google+ pages as the main focal point of Business pages on the Google network. Your Google+ page will in fact be your Google Local listing (Now just called your Google Maps listing), which also used to be called Google Places (Now part of the Google My Business dashboard).

In fact, Google is so interested in having you add your business listing to their directory that it has now launched and entire team devoted to this task. Google is calling this new initiative “Get your Business Online” (GYBO). The GYBO team is traveling across the US giving free sessions on how to put your business on the map. But you don’t need to attend the seminar to figure it out, we’ll spell it out step-by-step for you:

Step 1: Search for Your Business

Monday, 10 August 2015 18:54

We already talked about why businesses should open an Instagram account. Now we are going to give you some tips on how to capture the perfect picture. It’s not easy but it’s not complicated either.

You can either take pictures with a professional camera or your phone, it all depends on what you have in hand. Now lets get started.

1. There’s no such thing as taking one perfect picture

Thursday, 06 August 2015 21:06

When trying to find new customers for our businesses, we often overlook the most obvious target: our neighbors. And if you live in California, chances are those neighbors are Hispanic.

As announced this June, Latinos are officially the largest ethnic group in California, outnumbering whites. This demographic group is a mixed bag of people who were born in the U.S. and migrated here. Some are second or third generation, others moved a couple of years ago. Their English proficiency varies. Even those who are comfortable speaking English sometimes throw in in a phrase or two in Spanish, which is the language of their parents, a language attached to their roots, idioms that feel like home.

So here´s a tip:

Wednesday, 29 July 2015 14:37

Instagram is right for any kind of business either large or small. Many business owners may be a little skeptical about it but let me explain why it is more than just visual content. Instagram has generated more than 300 million active users, has an average number of 70 million photos posted daily, and has caught the attention of both large and small businesses.

Let’s take a look at our 4 key benefits.

1. Connecting with audience/customers

Tuesday, 14 July 2015 19:48

Outsourzia.com is an American contract manufacturing company based in San Diego, California offering quality production, efficient contract assembly, and consistent compliance with manufacturing standards. They helps US-based businesses by providing nearshore outsource manufacturing in Tijuana, Mexico.

Sunday, 12 July 2015 18:43

Good Luck Enterprises offers wholesale home textile and linen products in San Diego, Los Angles and Tijuana, Mexico. They're located in San Yisidro very close to the border crossing. They offer amazing service, really good prices and most of all amazing products.

Sunday, 12 July 2015 13:00

Boohol offers food delivery on Demand in San Diego, Chula Vista and other University campuses within San Diego. Boohol is an online food ordering service that connects customers with drivers in the area. Drivers purchase and deliver food in minutes. Note: This business is no longer actively online.

Tuesday, 07 July 2015 12:54

A blank page can be intimidating.

Most people hate writing to begin with. Once you add in the extra weight of needing to write something informative and entertaining and professional that the world is going to see (like a blog post)… It can be so much that we give up before we even start.

It’s happened to all of us, and this is the number one reason that stops folks from creating the blogs they want to write.

What’s intimidating isn’t as much the known—the particular topic you are trying to writing about—as is the unknown. The unknown of how much you will need to write, how long you will be sitting there, how much energy you will have to expend to get through it all…

Tuesday, 30 June 2015 12:10

Everyone has a blog it seems like these days

Why is that?

Once upon a time blogs were reserved for your stay-at-home moms looking to share their favorite lasagna recipes. Now, every business—no matter what market or industry they operate in—is making a blog the focal point of their online marketing strategy.

Today the internet is overflowing with the benefits to your brand of having a blog, but I’ve broken those down into the 3 most undeniable, all-encompassing reasons why your business should have a blog:

Tuesday, 23 June 2015 12:34

Bloominari is exited to welcome Karen Cohen to our design and creative team.

Karen recently graduated with a bachelor's degree in graphic design and is exited for the opportunity to work with our company and its clients.

Karen is a young creative graphic designer, with a unique modern and minimalist design style. She earned her degree from México's Universidad Iberoamericana.

She considers herself a creative and witty person, and enjoys her line of work because it constantly offers new projects. Each project presents her with a new challenge to be creative, use a new point of view, and always be on the lookout for learning new things.

Learn more about Karen

Tuesday, 16 June 2015 14:49

Every website, every business, every personal blog seems to have a newsletter these days. And there’s a reason for it. They flat out work in building an audience. 

Creating a successful newsletter is a lot more scientific however than including a few blog post links or talking about the latest happenings in your neck of the internet. To build an engaged audience you must focus your newsletters around a few essential elements. 

Monday, 15 June 2015 18:26
Monday, 15 June 2015 18:23
Monday, 15 June 2015 18:15

Covered Cubs offers baby and toddler clothing with a unique new style and design, and focuses on "Helping Parents Protect Their Pride!"

Monday, 15 June 2015 18:07

My Selfie Kiosk is NEW MEXICO’S MOST FUN WAY TO PARTY. It's a brand new redesign of the old-school photo booth.

Monday, 15 June 2015 17:58

In a world full of fantasy & cyber indulgence, XTREME ADVENTURES reminds people what a RUSH life can be & that it's still possible to combine an organic environment with man-engineered machine to produce mind altering and adrenaline rich experiences. We offer only the finest exotic automobiles known to man & many experiences for you to drive one or ALL

Their exotic car driving experiences are the perfect tool for networking and building new business relationships that will last. From our Exotic Autocross Challenge to our Exotic Car Tours, Private & Corporate Events or one of many Exotic Car Rental products… Our amazing team will get you up to SPEED on your Exotic Car driving adventure of choice.

Monday, 15 June 2015 17:50

J&S Clothing is T-shirt wholesaler and retailer located in Chula Vista, California. They sell t-shirts, hoodies, and caps for men, women and children! 

Monday, 15 June 2015 17:40

Vanilla Squid is the perfect place to find unique hand picked and trusted, socially and/or environmentally responsible products for mom, baby and children.

Our lines are hand picked, tested, and researched throughout. We know and trust each of lines to last and meet the highest market standards for safety, beauty and functionality. Find what you really need for your or your love one's new journey into parenthood with products you and they truly need and will last you a lifetime.

Monday, 15 June 2015 13:53

Get real-life web programming experience to increase your skills sets and portfolio!

Bloominari is happy to announce it's first Internship Program, for this Summer 2015!

If you're a student in San Diego and are looking for an opportunity to put your website development and programming skills to the test, here's your opportunity.

Sunday, 14 June 2015 18:11

Whole Life Church (WLC) exists to help people move from where they are to where God wants them to be. Jim and Donna dreamed of planting a church where people from all different backgrounds could experience the love of God. 

In the short history of WLC what God has done has been nothing short of a miracle. People now attend can attend the weekend worship experiences and many people have made a decision to follow Christ in their journey.

Whole Life offers contemporary, biblically-driven worship services that are passionate and creative, as well as excellent childcare, exciting children’s and student ministries, and dynamic small group.

Tuesday, 09 June 2015 12:09

Do you know if the time and money you’re investing into social media strategy and management is paying off?

Make sure you understand your return on investment (ROI), no matter whether you’re using social media to improve awareness of your product or increase your bottom line — or both!

Here are three ways for you to measure your social media ROI in Google Analytics.

Monday, 01 June 2015 18:49

If you are an email marketer or handle email campaigns on a regular basis then you’re sure to benefit from this post. We’ve picked the 10 most common blunders and mistakes done by email marketers.

These are small mistakes that can have a huge impact on your overall E-mail marketing strategy. After we list al of these terrible blunders we’ll tell you how you can fix them.

We have executed multiple e-mail marketing campaigns and figured out the best practices to ensure smooth and successful campaign results. So, if you are planning to send your next e-mail campaign, don’t miss the following points:

Wednesday, 20 May 2015 17:53

Why Using ‘Smarter’ Words Is Killing Your Business

The best web copy is not the fanciest web copy. It’s not the copy with the most sophisticated words or even the copy that sounds the most ‘professional.’ The best web copy is the web copy that’s the easiest to understand. It’s as simple as that.

Big words and industry lingo are not easy to understand. They’re definitely not easy to scan. I’ve said it before on this blog and I know I’ll say it again, your prospects will breeze through your text, not dissect it. While those $25 words might make your text look rich with rhetoric, they’re also ripe with vague meaning and confusion. 

I get it. “I worked hard for this college education, I might as well put it all out on display, right?!” I used to fall into that trap. The bottom line though is you aren’t in the running for the Pulitzer Prize, you’re going after sales. Save your creative voice for the novel you plan to write.

Keep Sentences Short

Short sentences are gold. Solid gold. They’re easy to read. They’re easy to scan. They’re easy to understand.

If you naturally write in longer sentences and are struggling to keep them short and compact, try replacing every comma in a paragraph with a period. It will look a little weird. It may feel choppy. But it will be more affective and to the point.

This is not just my personal style. Human psychology dictates this. Our brains naturally pause every time we see a comma. We can’t help it, it’s how we’re wired to read. Meanwhile a period simply signals the end of a thought, not necessarily a complete pause. It’s much easier to power read a paragraph that’s broken up by periods instead of commas. 

Try it yourself. Write out a paragraph like you normally would (including commas), then go through and remove them or change them to periods. See how much quicker you can actually read it? It’s weird, but it works. 

Tuesday, 12 May 2015 18:27

Hashtags, are defined as a # sign followed by a word or phrase; when the two are combined, it becomes a link you can click on to see other posts that include the same hashtag.

Want to see public posts for a hashtag? Copy and paste these links into your browser and replace “Bloominari” with the hashtag of your choice:

Why Should You Use Hashtags?

  1. Your readers understand what your post is about. For example, “We’re excited to bring #DeepDishPizza to our #LaJolla location!” makes it clear that you’re talking about a specific product and a specific location.
  2. You improve the chances that people outside of your immediate network (i.e., people who are not yet following your social media account) will find your post. Your post will appear with all the other posts that include that hashtag.

Use hashtags sparingly and only for the key topics or phrases — especially on Twitter! (Remember, those # signs still count as characters.) Instagram has a limit of 30 hashtags in a comment.

What Hashtags Should You Use?

When posting, think about including hashtags for:

  • your brand (e.g., #bloominari)
  • important services (e.g., #socialmediamarketing)
  • relevant events or holidays (e.g., #thanksgiving or #SDCC)

Depending on your industry, there may be specific hashtags that you may want to include that are unique to that community.

Tuesday, 05 May 2015 11:54

Let's highlight what's happening in today's Internet marketing world, and how it may affect and benefit your small business marketing.

In this post we'll take a look at the following news:

  1. Google's Moblie Update Slowly Rolling Out
  2. Bing will be ranking moible friendly (responsive) web pages better
  3. Bing ADs Shopping Campaings are now in Beta
  4. Instagram's new Filters, Emojicons in #Hashtags and new music channel

1. GOOGLE’S MOBILE UPDATE SLOWLY ROLLING OUT

Google announced that their Mobile Update went live, as promised, on April 21st. Those of us watching at that time were left ...well disillusioned with the lack of a dramatic or even in some case a noticeable change in mobile traffic.

Tuesday, 28 April 2015 17:12

Advertising agencies are self-contained structure. Within the advertising agency, there are departments and people, all essential to the movement of client projects and overall success of the agency. One department cannot work without another, as they are all interconnected and dependent on each other.

Think of an ad agency as a chair. The agency as whole, as an organization, is the seat. It’s the part of the chair people take most notice of; it’s where clients sit and relax. The departments are the legs, the support system. Like a chair, if one leg fails, the whole agency falls. In most agencies, these four legs, or departments:

Creative

Creative is responsible for creating the ads, from concept to final product. Within the creative department, there are designer and art directors, who are responsible for visual elements, and copywriter, who are responsible for coming up with wording. The accounts department creates a “creative brief”, or a document communicating the client’s project requests, which is then given to the creative department. The creatives then execute a concept, based on the creative brief, with several rounds of client revisions. Once the project exceeds clients’ expectations, the creative department packages the project in digital formats, which can be used for printing, TV broadcasting, digital advertising, and so on.

Accounts Department

The accounts department acts as the liaison between the agency and the client. If the client requests a change to a project, account executives are responsible for passing on the information to the creative department. For example, if the client requests a color revision on an ad, the account executive assigned to that client, will inform the designer of the requested change. Once the revisions have been made by the creative department, the account executive will deliver the revised project the client, until completion.

Monday, 20 April 2015 17:30

Building a website is a lot like building a house. It all starts with a solid foundation (logical website structure), a desirable location (good domain name) and a pretty paint job (modern web design). Also much like constructing a home, where you take the project from there is entirely up to you.

And you have A LOT of options with where to go. If you plan on making money with your site, choosing to include a landing page should be one of the first decisions you make. But just like a rundown shack isn’t as sexy as a beachside mansion, not all websites (or landing pages) are created equal. Some pages consistently convert better and sell more customers than others. The real trick is determining what to include on your’s to make it a winner and not a loser.

You’re in luck however! Data analysis junkies, web gurus and the like have sifted through websites, statistics and analytics all to discover certain commonalities between the highest converting pages removing the strenuous work from our lives.

The equation is not nearly as complicated as you might think. In fact, the creme de la crop of landing pages contained not a myriad but a slight handful of similar features. Seven to be exact. Follow this guide and include these seven features in your pages, and you may just be on your way to constructing the next Taj Mahal of websites.

1. Headline (and Sub-Headline)

Your headline should be compact, succinct and to the point. You only get one chance to make a first impression as they say, and you headline is exactly that: your first impression. Think of the main headline as your elevator pitch—your one sentence to sum up your products or service. Use the sub-headline to then detail the big benefit(s) to the customer.

2. Image or Video

To keep on rolling with the cliches, a picture paints a thousand words. Your featured images should be your product’s masterpiece. It should Illustrate exactly what it is you are selling and reinforce the claims from the headline. If you’re feeling really ambitious, put up an explainer video that shows your goods in action.

3. Big Benefits

Wednesday, 15 April 2015 22:22

Facebook is a great, cost-effective way to drive traffic to your small business. The platform offers many different ways for you to reach potential customers, too! We’ve covered the basics of creating a boosted post or ad on Facebook, but today we’re going to highlight the best Facebook ad types that you can use for your small business.

Why are there different types of Facebook ads?

Facebook can’t show your ad to everyone. In addition to it costing a fortune, showing your ad to people who are unlikely to take action would be a waste of money.

Instead, Facebook creates a pool of potential people based on the targeting you select. Facebook will then choose who to show your ad to based on the type of ad you select.

This means that if your desired goal is to drive people to your website (a more general outcome), Facebook will show your ad to people who would be different from the people who’d see your ad if your goal was to get people to claim a coupon offer (a more specific outcome).

So when you create a Facebook ad, think about what’s most important to you. And if you’re not 100% sure what kinds of outcomes would be beneficial, we’ve got you covered!

What kinds of Facebook ads will boost your small business?

Website click ads are primarily used for driving traffic to a page of your choice. Your destination could even be a 3rd party page, but ideally you’d want to send the traffic to your own proprietary website. Facebook will show your ad to people who are more likely to click on it; the more relevant your ad is, the cheaper each click will be.

This type of ad is great for improving brand, event, offer, or product awareness. If you’re doing any kind of pixeling on your website (i.e., for ad retargeting), website click ads will help you grow the audience for that campaign as well.

Website conversion ads are primarily used to generate visitors who are most likely to take final actions and convert on your website. The more relevant your ad is, the cheaper each conversion will be.

While both website click ads and website conversion ads will send traffic to your website, people who are likely to click on your ads are not necessarily people who are likely going to convert. So if you know that conversions are essential, consider an ad optimized specifically for them.

If you’re interested in running website conversion ads, check out our blog post on Facebook conversion tracking!

Tuesday, 07 April 2015 11:53

What is an Explainer Video

A great way to share your ideas in an easy-to-understand format.
An explainer video is a special type of marketing video focused on explaining to your target audience what your company, brand, products or services are all about in a few short minutes. Explainer videos are generally between 30 seconds to 2-3 minutes long, sometimes longer depending on the content.

An Explainer Video is a very effective marketing tool to get your message out there in a fast, friendly and fun way. Today we live in a content intensive information world where people are bombarded with too many ads, posts, messages, which has resulted in them having a short attention span to any one message. For this reason, a short, sweet and well created explainer video can have a great impact in marketing an idea, brand, and benefits of a product or service.

What is the purpose of an Explainer Video

The goal of an explainer video is simple: To highlight the key benefits of a product or service that a company offers. People mostly care about how something can help them solve or alleviate a pain point, and a short video is the perfect way to convey this message in a short and direct way, cutting out all the clutter that a brochure or complex website would offer through written text. 

What should an Explainer Video include?

The video should be short and to the point, that’s the goal of this digital marketing tool. The video should include and highlight various key points to increase the likeliness that people will trust you, your message and will incite them to take action.

Your video should include the following key points:

  1. Short introduction to your company and brand
  2. Company’s tagline or key value proposition. What pain or problem do you help solve for your potential clients?
  3. Highlight of three to seven key benefits of your product/service, and how you help solve customer pain points.
  4. How are your offerings different than the rest of the competition? Why should clients choose to work with your business?
  5. Remind your audience once again what makes you an expert.
  6. Use a call-to-action towards the end and push your viewer to engage with you further.
  7. Finish the video with your company’s logo and contact information.

Thursday, 02 April 2015 20:59

Q: Do I really need a website for my small business? Or can I use my Facebook business page as my website?

Facebook business pages are a great way to connect with your customers and build an online presence, but it should not replace your website. In today’s digital age, a business website is essential in broadening your reach.

Websites offer the following:

  • A place for customers to go and learn more about who you are and what you do
  • Customizable interface and content
  • eCommerce
  • Blog page (more opportunity to highlight who you are and what you do)
  • Online marketing capabilities (AdWords, retargeting, SEM, SEO, etc.; essentially, more opportunity for customers to find you online)

Q: How do I get people interested in buying my products and services?

In order to start moving product and selling, you need to start marketing. Steuart H. Britt illustrated it best when he said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”.

One of the most fundamental sales strategies is called the “Marketing Mix”.

Wednesday, 01 April 2015 06:33

Yep, Bloominari made it to Google's 1st page!

Getting to the first page of Google's search results is the goal of most online marketing strategies, and we'd like to share this mini celebration with you.

Bloominari can now be found on Google's first page for a few of our industry's keywords, and that's a reason to celebrate!

Getting here is no easy task, and it has taken over 10 months of hard work, dedication, the creation of lots of valuable information for our target audience through our blog, and other search engine optimization (SEO) techniques. 

Wednesday, 18 March 2015 14:02

If you’re running Facebook ads or boosted posts, Facebook will automatically show you some great data about how many people see your ad and how many people are taking action by liking, sharing, or commenting on your ad. You’ll also see how many people are clicking to go to your website. By default, though, Facebook won’t tell you how many people actually converted as a result of your ad.

Luckily, this is easy for us to fix. Follow these simple steps to gain better insights about your company’s ad performance!

Why should I add conversion tracking to my website?

Facebook conversion tracking helps you understand:

  • How many ad-referred visitors are taking action on your website
  • Which ad or boosted post is leading to the most conversions

Without conversion tracking, you’re left guessing about which sales or mailing list sign-ups were the direct result of your paid advertising. It’s hard to justify investing money in online ads if you don’t know how many sales you received as a result.

All you need to set up Facebook conversion tracking is a Facebook ads account, a clear understanding of the conversion you’re tracking, and the page you’re going to be using to track the conversion. Here are a few examples:

  • Purchases of product are tracked via visits to an unique thank you page.
  • Sign-ups for a mailing list are tracked via visits to an unique thank you page.
  • Views of a key page, like a unique whitepaper download page, are tracked by visitors to that specific page.

You may even have multiple conversion types on your website, which is totally okay! Facebook will let you track as many as you want. Just make sure you select the right one when you create your ad or boosted post.

How do I set up Facebook conversion tracking?

  1. Go to Conversion Tracking and click on create a pixel.
  2. Facebook will ask you what kind of conversion you’re tracking. Select from Checkouts, Registrations, Leads, Key Page Views, Adds to Basket, or Other Website conversions.
  3. Give your pixel a name that you’ll remember.
  4. A box will pop up called view pixel code. Copy its contents.
  5. Go to the page you’re using to track that conversion and paste the code inside the and tags. Save the page once you’re done.
Friday, 13 March 2015 02:01

This post is the continuation of our previous post  “Online Marketing On A Tight Budget - How To Prioritize Your Marketing Efforts”. Please read the previous post first, so that this post will make more sense to you.

Our previous article summarized the Top 5 Internet marketing tools and services to consider when promoting your business online. Let’s recap what they are:

In order of importance, the top 5 online marketing tools we recommend are:

  1. A Business Website: The home and basis of all your digital marketing efforts
  2. Online Advertising: The tool to drive people to your website immediately
  3. Social Media Presence: Helps you connect with your target audience instantly
  4. E-mail MarketingLets you stay in touch with your existing leads and clients
  5. Content Marketing, Blogs and SEO: Provides in-depth and valuable information to your end users, and proves to you audience by “showing” your company’s expertise and value proposition rather than just “telling them” what your company can do.

Small business and the Internet marketing world

At Bloominari, we mostly work with local small businesses which are either brand new to the Internet marketing world, or have used some digital marketing tools but don’t quite know exactly how to best use them to generate leads and grow their business.

Our marketing team is constantly talking to small business owners who are usually too busy managing their own company and don’t have the time, expert knowledge or know-how for how to market and promote their products and services in the most efficient way. That’s where our team of experts come into play and help our clients to focus on their business, while we focus on marketing it.

How to promote a business on the Internet with a limited budget

Let’s assume you have a new or existing company called “Baby Cubs” and you want to promote and market your business online. For illustration purposes, let’s assume you have a limited marketing budget of $5,000 USD to get started. How should you spend it?

First, let us recommend that you divide your marketing efforts into two stages.

  • Stage 1: The Essentials - Build a very professional, and mobile-friendly business website, drive traffic to it and connect with your existing and potential customers on social media.
  • Stage 2: Keeping Your Audience Engaged - Follow up with your customers through an e-mail newsletter: share your news, new products/services, and tips on how to help your clients. Then continue to bring value to them by sharing your expertise and valuable tips and tricks through a blog - which in turn will help increase your search engine rankings.

STAGE 1: The Essentials

Based on the example of the “Baby Cubs” company, we recommend that you invest your first $5000 dollars on Stage 1. Then, once your company starts (or continues) earning money you could move to Stage 2 and invest an additional $3,000-5000.

DesignYourSuccessStep 1: Build a professional business Website

First thing we ask our client is “Do you have a company website?”, if the answer is yes, it’s a good sign they understand the value of having an online presence. If they don’t have one, we discuss the importance of having one built and they key elements it must have in order to be used as a powerful marketing tool for the rest of their digital marketing strategy. Learn more about the importance of the website on our first post.

Recommended allocation of your marketing budget to build your professional small business website:

  • 25-40% of $5,000 ($1,250-$2,000)
  • Price range for a 10 page website: $1,000 - $5,000

If your Baby Cubs company already had a website, then you could invest the website design budget on the rest of your marketing strategy.

Related post: Business website, mobile app or both? How to choose the right solution

Step 2: Drive traffic to your website

In the same way that physical store owners try to get people through their door to bring in sales, you also have to drive virtual web users (Internet traffic) to your website, which is your company’s digital headquarters online.

Monday, 02 March 2015 16:00

Running a small business is no easy feat. It requires tenacity and ambition, but above all, a willingness to adapt and learn.

Here are some of the biggest questions small business owners have.

Q: How important is it to create a brand for my business? Does it really make that big of a difference?

Answer = A well designed and thought out brand is essential to business. No matter how big, small, young, old, or well known your business are, a brand will not only help create business familiarity among customers, but will allow you to stand out among your competition.

A brand creates an identity for your business; what you do and why you do it should both be transparent in your brand. Even a simple, yet eye catching logo, thoughtful brand messaging, and well designed support materials can help your brand pop.

Q: How can I come up with a great name for my business?

Friday, 27 February 2015 16:00

Basic Corporate Branding/Identity Design & Stationery: Original, custom-made design for professional corporate branding and identity. This package includes 3-5 unique logo concepts and 3 full rounds of revisions to the chosen one, 1 set of business cards design (2 sides) for 2 seperate people, 1 letterhead design, 1 envelope design & 1 notepad design.

Friday, 27 February 2015 16:00

Basic Corporate Branding/Identity Design & Stationery: Original, custom-made design for professional corporate branding and identity. This package includes 3-5 unique logo concepts and 3 full rounds of revisions to the chosen one, 1 set of business cards design (2 sides) for 5 seperate people, 1 four-page brochure (8.5x11"), 1 Postcard Design (2 Sides), 1 letterhead design, 1 envelope design, 1 notepad design and 1 labels/stickers design.

Tuesday, 24 February 2015 15:02

Just hearing the words “the most interesting man in the world,” takes your thoughts to Dos Equis beer. 

Those commercials are iconic. They make you laugh. They’re quotable. Every commercial is more like a television episode than a brand advertisement. 

The “Most Interesting Man” is easily in the top handful of successful campaigns of the last decade. Students of advertising would know, however, that they are not 100% original. The Dos Equis man was in fact inspired by an ad campaign 50 years it’s predecessor. I am of course speaking of David Ogilvy’s “The Man in the Hathaway Shirt” campaign. 

For those who do not know, David Ogilvy is widely considered "The Father of Advertising" with Time Magazine once calling him "the most sought-after wizard in today's advertising industry.” 

Monday, 23 February 2015 16:00

Synergy World Inc has been in business for over 20 years and specializes in Gift & Loyalty processing. The company help merchants implement innovative programs that help attract new customers, increase customer loyalty, increase average tickets, and ultimately increase revenues.

Synergy wanted to celebrate it's 20 years in business by developing a brand new, exiting and 21st century modern and mobile-friendly website. Bloominiari helped them to transform their old "90's" looking website into a new design that showcases Synergy's innovation in gift and loyalty programs, as well as their up-to-date business practices. 

Wednesday, 18 February 2015 16:00

 

Facebook Advertising: Should You Use Boosted Posts, Ads, or Both?

Many small businesses are looking to Facebook as a cost-effective way to get their content, deals, and offers in front of new potential customers. In this blog post, we’ll walk you through the two main ways of advertising on Facebook — boosted posts and ads — and give you the knowledge you need to get started!

Boosted Posts

If you’ve posted anything to your business’ Facebook Page, you’ve probably seen a blue button, reading “Boost Post,” in the lower-right corner of each post. Clicking on this button will begin the boosted post creation process.

Boosted posts enable you to easily get a larger audience for a single specific Facebook post. Since you can include as much or as little information as you want in your post, you can make your paid content very informative. You’ll instantly see how many more people you can reach with a boosted post than an unboosted post.

Spending Options: Total budget. Facebook will automatically optimize your spend.

Audience Options: Boosted post audience options prioritize connections to your Page. You can choose people who like your Page only, people who like your Page and their friends only, or people you select through targeting certain geographic locations, age-ranges, and interests.

Location Options: News feed, mobile news feed, and right column.

Results:Page post engagements, a catch-all term that includes things like:

Tuesday, 17 February 2015 16:00

La Gran Royal is one of Mexico City's new and upcoming video marketing and production companies. It's owned by two young, hip and super talented young men who've successfully made some of their video gone viral on YouTube, with more than 4 million views on some of them.

The challenge of this project was to produce something totally unique, bold, colorful and out of the ordinary. Our web design team paid a lot of attention to detail to ensure that every bit of the new site was eye-catching, easy to use, and had a very cool feel to it. We hope you like it! 

Tuesday, 17 February 2015 16:00

SelfiStationEvents.com is the newest website for InstaPics, which through this site has focused on their service for renting their unique and cool social sharing photo booth - The Selfie Station - for special events.

The goal of this website was to attract people planning their weddings, corporate parties, bar/bat mitzvahs, and many other events in order to allow their guests to take fun and memorable photos during their event, while easily sharing them with everyone instantly through social media.

Monday, 16 February 2015 16:00

The design for SelfieStationMiami.com, a project by InstaPics was fully developed from the ground up. 

This project, similar to SelfieStation.net, was mainly a UX and UI project, focused on driving more conversions on the websites. Conversions on this website is measured by the number of users who fill out the contact forms available in various parts of the site.

The goal of this website was to produce a corporate looking web design that would inform potential SelfieStation buyers of the benefits, features, and opportunities to earn additional incomes from the purchase of a SelfieStation kiosk.

Monday, 16 February 2015 16:00

Alternative Ballistics was looking for a modern, fresh and user friendly new website that would draw a visitor's attention right away to their life-saving product "The Alternative".

The new website now features large, crisp and clean looking images of the company's flagship product, newly created videos which explain how the product works, as well as a brand new news and press release section to feature the company's success stories around the world.

The design offers a mobile friendly design, bold new colors, and a much more eye-catching interface. 

Monday, 09 February 2015 16:00

This week, we'd like to share with you an interesting new Infographic that gives us an insight to the most successful online marketing campaigns, how much revenue they generated, what made them successful, and much more.

Tuesday, 03 February 2015 16:00

1. Let people know who you are and what you do

Marketing expert, Stuart Britt, once said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. If you are selling a product or service, but are not investing the time or money into marketing it, how will people know you exists? Unless you already own a well known business, you need to actively create brand awareness. Setting even a small marketing budget will go a long way in reaching more customers and building a brand.

2. Stand out among competitors

Constructing a creative and strategic marketing plan will allow you stand out within your industry. If your ads and marketing materials are well designed, well thought out, and placed strategically, customers will take notice.

For example, say you own a office supply company, Supplies ‘R’ Us. Your main competitor, Office Plus, has half of the market share. To set yourself apart from Office Plus, you decide to run a Supplies ‘R’ Us social media campaign, specifically targeting your ideal customers. More and more customers start seeing your ads on social media sites. As a result, Office Plus customers start shopping at Supplies ‘R’ Us, and you begin to gain a larger share of the market.

Tuesday, 27 January 2015 16:00

The Most Obvious Choice Might Not Be the Best One

Google Adwords is normally the first name that comes to mind when most people think of Pay-Per-Click advertising or online display networks.

This is more than understandable. Google is the undisputed king of the internet (especially in terms of search volume and users).

Most established small businesses looking to “branch out” into online advertising look to advertise on Google first. However their “search” usually begins and ends there once they hit their ad budget (and usually doing so very quickly) and are confused as to the next best option.

In terms of reaching the most eye balls, Google is still #1 by far. There are other very effective display networks other than the Silicon Valley giant out there though. When determining which one is actually the best choice for your business, Google isn’t always the default choice.

Below are some of the pros and cons of the three biggest display networks you can advertise on:

Google Adwords

Pros:

  • Most popular search engine (by far) accounting for 67% off all online searches
  • Younger, savvier internet users (in general)
  • Biggest content network & more ad extension (for adding business contact details, etc.)
  • More intuitive interface and easier to set up

Cons:

  • Most expensive (also by far)
  • Less affluent searchers (when compared to Bing / Yahoo)
  • Slightly lower conversion rates (also when compared to Bing / Yahoo)
  • Very unforgiving if your account gets suspended
  • Lower quality scores for sites with affiliate links

Monday, 19 January 2015 16:00

 

What are Campaign URLs, anyway?

If you’ve ever clicked a link, then noticed a string of text at the end of it that begins with a ? and ends with a jumble of text — maybe something that looks like www.examplepage.com/?utm_source=facebook&utm_medium=post&utm_campaign=organicsocialmedia — you’ve stumbled across a campaign URL!

But what is a campaign URL, exactly, and why should you use one?

Online Marketing 101

Online marketing is all about sending visitors to your website from various traffic sources and encouraging those visitors to take action.

The action will be different depending on your small business; some examples include calling your brick-and-mortar location, signing up for your email list, downloading a special coupon or eBook.

Monday, 12 January 2015 16:00

Marketing your business on a tight budget.

If you’re a small business or a new company starting out, chances are you have a pretty limited budget for marketing your brand, products and services. Yet, the fact that you’ve at least thought about doing marketing to promote your business, means you understand the importance and value of using marketing services and tools to help boost your company - so congratulations on taking that first key step!

Now that you understand the need to market your company, it’s time to decide how to spend your money in the most efficient and strategic way to increase your odds of attracting new leads and clients. In today’s complex Internet marketing world, there’s hundreds of different ways to promote your company and solutions, thousands of tools to help you do it yourself, and thousands of marketing agencies to help you along the way.

Yet, the question of where to start and how to allocate your money still remains. To help you, we’ll share with you what our marketing strategy team shares with our existing clients when faced with this question.

Things to consider before following our tips:

Before we jump into exactly what services you should consider, it’s important to note that not every business will need the same services as every business is different, has different goals, different target markets, budgets, etc. Thus, the following list of services is not meant to help every company, but only those who’d benefit from marketing their products or services to a target audience that can be defined through online marketing services with a wide range of people.

Top 5 marketing services to consider when promoting your business online:

Note: Items are listed in order of importance, with number one being the most important. Depending on your exact marketing budget, you may or may not have enough money to invest on all five services listed. When that is the case, we suggest that you invest in the most important ones first.

  1. A Business Website
  2. Online Advertising
  3. Social Media Presence
  4. E-mail Marketing
  5. Content Marketing, Blogs and SEO

Related post: How to take your business online - 5 must have digita tools

Tuesday, 06 January 2015 16:00

Branding is no easy feat.

There are an exponential number of elements to take into consideration: logo, typeface, messaging, strategy, purpose, value, audience, the list goes on. And while all of these items are essential to building a solid brand, one items reigns highest on the list. Color.

Why color? Color is the first thing our eyes see.

Wednesday, 31 December 2014 16:00

Curiosity.

To sum it all up in one word, the #1 thing that drives people to click on an ad is curiosity. Not benefits. Not a unique or original feature. Curiosity.

You cannot sell a product in 40 characters. You cannot even differentiate your company from the rest of the pack in that short window. You can however spark curiosity in that brief of an instant.

Curiosity is a fundamental human emotion. It burrows way deeper than any logic-based purchasing emotion. In your prospect’s mind, it no longer is a question of how this product can benefit me. They forget they are even trying to buy something and the issue becomes: “I need to know the answer to this or it will eat at me for the rest of eternity.”

It’s funny when you put it that way but it’s true. Everybody has ADD online. You really only waste 2 seconds of your life if you land on a page that doesn’t fit your fancy, so people are pretty open to clicking on something if it looks even mildly interesting.

Wednesday, 24 December 2014 16:00

Make 2015 Count for Your Small Business

Can you believe the end of 2014 is here?!

Many people treat the dawning of a new year as an opportunity to reflect on the previous year, identify goals for the months ahead, and create action steps they can use to make things happen.

With that in mind, here’s 5 ways to make 2015 a year that counts for your small business…

1. Review your end-of-year monthly and quarterly performance.

How did performance compare to where you were when you started the year? Were you able to increase your business’ bottom line as 2014 came to a close? Do you have a larger social media following or more leads on your email list?

If you aren’t ending the year where you wanted to be, see if you can identify one to three actions, derived directly from your performance numbers, that you can put into practice to make sure you see growth in 2015.

Example: If your website lost sessions and unique visitors as you moved from August to December, and you know it’s because a certain referrer wasn’t performing well, your action step could be to improve referral performance or even invest that time in an alternate referrer.

2. Identify weak areas.

Even if 2014 was a booming year for your small business, there are always areas that can be improved. Use a critical - but not harsh! - eye to look at all aspects of your business. There might be something that can be better optimized.

Example: Is it easy for you to drive traffic to your website but difficult for you to convert those visitors into leads? Take some time in 2015 to assess your landing pages and optimize.

3. Assess your 2014 goals and create new ones for 2015.

Tuesday, 16 December 2014 16:00

What is Online Marketing Automation?

Throughout the history of mankind and our existence, humans have constantly been in the pursuit of make life easier. In most cases, this has been achieved by developing new tools and technologies that help achieve things faster, easier and more efficiently.

Today’s modern online marketing tools are no different, as they allow the modern digital marketer to achieve many tasks faster, with less effort and more efficiently overall. Let’s explore what Internet marketing automation is all about.

Intro to Internet Marketing Automation

In today’s digital marketing world, marketing automation refers to the ability to program, schedule, or automate one or more tasks to make a marketer’s work more effective.

Marketing automation comes in various shapes and sizes. It can range from a task as small as scheduling a social media post, to a very complex automated marketing and sales funnel that includes web user tracking, e-mail sign-up forms, lead scoring, e-mail open & click rates that help trigger specific emails, printed mail pieces, scheduling a rep to call a lead, and much more.

Types of Marketing Automation Tools

As the Internet continues to evolve, there’s a constant flow of innovation that bring to life new, better and different types of online marketing automation tools. Some of these tools are stand alone applications and work independent of other software, some work only as add-ons or extensions to other applications and some as a combination of both.

Within the various automation tools, some solutions target specific online marketing niches - such as E-mail or online ADs only, others offer a complete solution of various pre-integrated marketing tools, while others offer the ability to easily connect independent web-based tools with each other to add automation capabilities without the need of complex custom-made programming.

Tools by Service Type - Full details below

  1. E-mail Marketing
  2. Social Media Management
  3. Customer Relationship Management (CRM) 
  4. All-in-one Sales & Marketing Software
  5. Online Advertising
  6. Integration and Syncing 

How Does it Help Increase Sales?

Wednesday, 10 December 2014 16:00

There are lots of free apps and web tools out there that cater to creatives. Some of them are absolutely great. Others are total duds. To save you some time (and frustration) I have put together a short list of great tools we use. Give them all a try and hopefully some (or all of them) give you a leg up in your next project.

  • Niice - Mood boards to help spark your creativity
  • Wave - Free accounting and payroll software for small businesses
  • Unsplash - Royalty-free high-quality photographs
  • Invision - Preview your UX/UI designs as live websites or mobile apps
Tuesday, 02 December 2014 16:00

Have you ever wondered why you don’t see every single post from your Facebook Friends or the Pages you’ve Liked? Or why your company’s posts aren’t seen by everyone who’s liked the page?

Social networks, by the numbers…

The average 18–49 year old Facebook user has at least 200 Facebook friends. And, as a whole, the average Facebook user creates 90 posts per month, which works out to an average of 3 posts per day.

Facebook doesn’t use a chronological timeline, in which you see every single post from every Friend. If they did, though, perhaps we could conclude that the average user would have to sift through 600 posts per day!

In comparison, the majority of Twitter users are following less than 50 people. However, the Twitter user creates an average of 4.422 tweets per day or 132.66 tweets per month.

Twitter does use a chronological timeline. However, the math works out to be an average maximum of 221.1 posts per day, fewer than the average daily Facebook feed.

What is Facebook’s algorithm, anyway?

Facebook uses a proprietary algorithm to determine what posts show up in your News Feed. This is intended to provide a better experience for the user; after all, 600 posts per day is a lot!

The algorithm is constantly being updated; fortunately for us, Buffer is keeping track of all of the relevant changes!

What does Facebook’s algorithm love?

First, here’s four key factors that make it more likely for the algorithm to show you a post:

Tuesday, 02 December 2014 16:00

Canopy is a new web-based portal that allows public radio stations to manage donation drives easily and efficiently. The website's functionality had already been developed, but the design and user interface was very basic and created by programmers, not website designers. Thus, it needed a fresh, new and attractive look.

Bloominari was then tasked with developing a creative, eye-catching new website design focused on an easy to understand user interface and an overall great user experience.

Not only did we re-design the existing pages with a whole new process of moving through the pages, but we also design a brand new "Drive Wizard" which guides users step-by-step on how to build a donations drive online.

Wednesday, 26 November 2014 16:00

Everyday we should be thankful for everything that life provides us, but today is Thanksgiving so it's an opportunity to take a moment to stop, meditate and consciously be thankful for what we have.

Thanks to all of you who've helped Bloominari grow!

At Bloominari we're very thankful to everyone around us who's helped make a reality the dream we had set not long ago. We want to take the opportunity on this special day to thank our families, friends, partners, collaborators, team, and clients for everything each of them has done to help our company get to where we are today.

Although we're a young company (less than a year old), our team of young marketers, designers, strategists, and videographers have years of experience in the fields of Internet marketing, graphic design, web design and small business strategy; All of which have helped build a company that can offer the San Diego community affordable and professional marketing services to help companies grow, promote their products/services online and increase their overall sales.

We love our name, do you?

Today is exactly 7 months since we changed our company name from MyeDesigner to Bloominari, and we couldn't have been happier!

Tuesday, 25 November 2014 16:00

Smartphones are everywhere, and as time goes by the number of new mobile phone apps grows exponentially. As new and more useful mobile apps appear on the market, businesses and individuals are now using their smartphones more than ever before.

There are now more tasks that people can complete today with their phone than ever before - such as E-mail, banking, editing documents, creating invoices, etc. People can now take their work wherever they are without having to sit down on full-size computer.

If you’re a small business owner, you might ask yourself the question: “Should I build a regular website and/or build a mobile app”?

The answer to this important business and marketing question depends on the type of business you have, what your online goals are, and of course your time frame and budget.

Developing Websites vs. Mobile Apps

Definitions and Background Details

In order to decide what’s the best option for your business, let’s first explore what the differences are.

Websites:

A website is a portal on the world wide web (www) that can be accessed from anywhere around the world through a web browser. Today, both computers and smartphones have web browsers, Any device that's connected to the Internet can access the site.

Today’s modern website may be developed in order to be “Responsive”, which means that the layout, size and content of a web page will adapt and change based on the size of the screen it is being viewed at. Visitors will have the best possible user experience on your website regardless of where he/she is accessing it.

Example: Let’s say a person sees a responsive website in full screen and it contains 3 columns of content, which looks good on a normal screen. When the same site is accessed on a mobile phone, those 3 columns will show up stacked on top of each other (instead of next to each other as columns), so that the user can clearly read the contents of each column. Yet, if that same website was “non-responsive” and the user accessed it through a smartphone, the user would see 3 tiny columns on the screen (same layout as the normal screen), which he probably wouldn’t be able to read in his tiny phone screen. In that case, the user would have to zoom-in (pinch the screen) to see each column in detail - which diminishers a positive user experience on the site.

To some degree, today’s responsive websites actually look very similar to mobile apps - when accessed on smartphone - without actually being one. This is a key point to consider when evaluating this as an option.

Mobile Apps

Mobile apps (or Applications) are basically software developed for your mobile phone, including smartphones - which today are more like mini-computers with calling capabilities using one of the built-in Apps used to make phone calls.

Types of Mobile Apps

There are three types of apps: Native, Hybrid and HTML5/Javascript.

Tuesday, 18 November 2014 16:00

Maybe you’ve heard of a mood board. Maybe you haven’t.

If a fun tool used to gather artistic inspiration comes to mind then you are on the right track. If you picture some sort of hybrid weegie board, you might be a little further from the mark…

Whatever your impression of a mood board might be, it is something you should get to know and love. Making one can be quite fun all in its own, and designing/building/creating anything in a team without one can lead your projects down a serious path of misdirection.

A moodboard is an assortment of images, textures, colors and fonts all arranged together and used to define the overall style or ‘mood’ of your project.

Why You Need One

If you create things for a living then I’m sure you already use cool stuff you’ve seen as inspiration. A mood board is simply a more polished, cohesive collection of those cool things.

They are used all across the board (maybe pun intended). Creatives working in design, branding, photography, fashion, film, interior decorating and even wedding planning all use mood boards.

Be aware though, mood boards serve a broader purpose than pure inspiration.

If your work is for a client, then assembling a mood board together is how you let him or her get involved in the design process without them sticking a nose in trying to play art director.

It is how you guarantee that you are all on the ‘same page’ with the direction of the project.

You know that feeling in the pit of your stomach when you present a beautifully-designed piece of work only to have it unapologetically rejected because it didn’t have the right ‘feel’. Agreeing ahead of time on the elements in the mood board and having your client contribute images they like is how you all are in agreement of what that ‘feel’ should be.

How To Make One

There really isn’t a definitive structure to making a ‘correct’ mood board.

Usually the elements are arranged in some sort of collage fashion. Whether they are strictly aligned to a grid or more loosely placed is dependent on your own style.

Tuesday, 11 November 2014 16:00

You can use social media marketing to connect with your customers, help new customers find your business, and build relationships! Since many small business owners and employees are familiar with at least one social media network, it can be easy to get started. Facebook, Twitter, Google+, and LinkedIn all offer free accounts and Pages for businesses, too, so there’s no up-front monetary expense.

Managing social media, though, especially if your company has Pages on multiple networks, can be time-intensive. And when you’re running a small business, your time might be better spent serving customers, keeping track of finances, and managing employees.

Should you make the jump?

Five reasons to use social media tools

  1. You can see feeds from all of your social media channels in one place. Jumping back and forth from site to site can be a big part of the social media time suck. If this sounds like a typical day for you online, consider trying out a tool that has this feature.
  2. You can post to any combination of your social media channels. Similarly, many social media tools make the updating process faster. You don’t have to post to every channel every time, too - pick and choose which ones get updated each time. You’ll save time and effort.
  3. It makes it easier for someone else to step in. Once you’ve set up a social media tool with all of your accounts, it’s easy to share access with a co-worker. If you’re sick or away, share just one login with your co-worker instead of five!
  4. You can learn more about your social media performance. Many tools offer analytics and reporting. You won’t need to go to yet another site to see which links get clicked on, what content gets shared, and how often people are talking to or about you. This gives you instant feedback on what’s working, enabling you to do more of that! You can even share the report with co-workers, too.
  5. You can check and update your social media channels anywhere. Switching from social media site to site is a pain on your computer, but it can be twice as annoying on a smartphone! While all of the major social media networks now have their own apps, you can save time by checking your social media tool’s single app while you’re on the go. This makes it easy to check in if something’s getting a lot of activity.

Five reasons to not use social media tools

Monday, 27 October 2014 17:00

It’s noisy out there.

And I’m not just talking about on the street.

I mean online. There is so much action every time we dial up (hopefully you’re not still actually using dial up) that it can be almost overwhelming to keep your sights straight.

It’s even more overwhelming when you are one of those businesses adding to the noise. Don’t get me wrong, you definitely should be. The jury’s out as to the impact of an online presence (for those late to the game the answer is a resounding YES). The internet is a great way to get your message heard. Be loud and proud. A lot of people will hear.

But you might be asking yourself what an online presence exactly entails? There’s a lot to do and see on the internet. Where should I focus my attention?

Is it on having a professional website? Maybe it’s Facebook? Or perhaps I should post more consistently to my blog?

Those are all important. In fact, you should have at least one foot in each one of those doors. But there exists an older and arguably much simpler answer to this puzzle. An answer that today seems to get ignored by many businesses but realistically could generate more leads than all those other options combined.

That answer is email.

Marketing is Changing

Marketing has evolved from the days of Mad Men. The key to marketing success in the 21st century is not flash and glamour, but engagement.

Engagement is building and fostering long-term relationships with customers through continual contact.

And email is the best way to build engagement.

Monday, 20 October 2014 17:00

This is one of the greatest questions small businesses ask themselves when they’re in need of building their online web presence. As most of you already know, building a website for a company is a crucial step in order to exist in today’s digital world.

Today, if your company doesn’t have a website, it’s is just as bad as if your office doesn’t have a phone number where they can reach you. In short, building a small business website or personal web page is crucial to the marketing and branding of you or your company.

Deciding whether to build your own website or hire a professional designer?

There’s a couple of things you should think about and consider before you jump to any conclusions. Let’s take a look:

  1. Do you have the time to build your own website?
  2. Do you have the technical knowledge and/or patience to learn how to build your own website using existing online tools?
  3. Are you willing to sacrifice a website’s quality and features for your time and money?

Based on your answers to those three key questions, you should be quickly able to decide who should build your website. If you time is more valuable to grow your business and brand, for sure hire someone. If you’ve got time to spare and want to be adventurous and save some money try to build your own!

Let’s analyze a couple of scenarios:

Thursday, 16 October 2014 17:00

 

Too many beginner designers are under the assumption that all the ‘magic’ happens at the computer. They move into Adobe Illustrator or Photoshop way to quickly, and sit and stare at their screens hoping that some inspiration pops out at them from the pixels.

In reality this rarely happens (if at all). Even the ‘simplest’ designs were imagined through a highly structured, multi-step process. Seasoned designers frequently go through tens and maybe hundreds of ideas and raw sketches before they narrow down to the final few ‘workable’ concepts.

These raw ideas are all generated through brainstorming.

The old adage goes, “there’s more than one way to skin a cat.” There’s definitely more than one way to spark creativity as well. David Sherwin shares many beneficial brainstorming techniques in his book Creative Workshop. Try out one (or more) of these exercises and see what ideas you come up with that you wouldn’t necessarily have thought of before.

Mind Mapping

This brainstorming method lets your identify a range of ideas quickly in a free-form manner.
1. In the center of your page, write the key points of focus for your brainstorm.
2. Radiating outward, jot down any related words, concepts, ideas and even opposites.
3. Expand upon and circle relationships in the ideas that emerge.
4. Extract the big ideas and start to sketch out possible design executions.

Word Listing

Similar to mind mapping, word listing has a bit more structure and can sometimes yield quicker results.

  1. Draw out three columns on a sheet of paper. In the first column, write out as many words or concepts related to the focus point of your design.
  2. In the second column, pick an idea from the first column that interests your and write down a series of related words.
  3. In the third column, write down words that are opposite of the idea you chose from column one.
  4. Circle and connect relationships that span the three columns. Extract the big ideas and start to sketch out possible design executions.
Monday, 13 October 2014 17:00

 

How many social media posts do you really read word for word? What makes you stop your scrolling and take notice?

Make sure you include compelling social media copy in all of your posts - even if you’re posting to share a video, photo, or link. Even though Facebook, LinkedIn, and Google+ will make your post look appealing by providing a video, photo, or link embed, you’ll miss an opportunity to engage your reader if you don’t include a relevant caption.

Keep It Simple

Think again about how you browse social media. You probably skim posts, right? Make sure your copy is easy to understand even at a glance. Unless your social media audience is primarily made up of professionals who are well-versed in and expect high-level content, you probably want to write simple, easy-to-read copy, using a tone of voice that’s consistent with your branding, that includes clear headlines and calls-to-action.

You don’t know who makes up the majority of your audience and what they expect? Read on…

Tuesday, 07 October 2014 17:00

Beginner designers too often feel the need to overdo their designs attempting to make them look artistic or elaborate.

We have all heard the expression “less is more”. Usually this is said to mean ‘cheaper is better’. In truth, however, “less is more” isn’t about spending less money. It is about achieving better design through simplicity. It is about finding the greatest impact through subtraction and restraint.

Newborn creatives try and mask their infancy with flashy graphics and elaborate typefaces. I too, was guilty of this when first starting out.

All this really does unfortunately, is overcrowd and overcomplicate the piece. Just because a design is simple doesn’t mean its basic or uncomplex. Having too many elements in a design gives the viewer too much to digest and takes away from the other elements in the piece and the design as a whole.

Wednesday, 01 October 2014 17:00

It’s easy and free to get your company started on social media. After just a few minutes’ worth of set-up, you’ll have your accounts up and running! But how do you know if your social media activity is actually helping out your business?

You should spend the majority of your time running your business — not worrying whether social media is a waste of time! Put your Facebook, Twitter, and Instagram to work with our tips. And if you’re in the San Diego, CA area, make sure to join us for our upcoming workshop on content and social media on November 19!. 

Social media should be the first step on your customer’s journey — NOT their final destination!

It’s exceptionally gratifying to see your follower counts go up as you spend time online. Are those followers converting into paying customers, though?

Keep in mind that social media is at its most valuable when it refers prospective customers to your eCommerce website or your brick-and-mortar location.

Provide thoughtful opportunities for customers to visit your website, learn about your services, and take the next step towards converting. But make sure that these opportunities are written with your audience’s motivators and needs in mind! They’ll be more likely to click through to your site if they believe you’ll be able to provide personal value to them.

Tuesday, 30 September 2014 17:00

Justine has performed social media management and developed online content strategy at the start-up and corporate level. Learn More.

Sunday, 14 September 2014 17:00

Recently we unveiled for you part 1 of our feature 20 Unignorable Rules of Graphic Design adopted from Timothy Samara’s Visual Elements: A Graphic Style Manual. If you missed it you can find it here. In this second half of the article, I will break down for you ten more unignorable rules that constitute graphic design. As always remember that these rules aren’t set to never be broken no matter what. Rather, when you do choose to break them do so with a specific intent in mind to better convey your message. On that note, happy designing and let’s get started! 

11. Be Universal; It’s Not Just About You

Artists often create for themselves, but as a designer you create for everyone else. Your audience must know what it is you are trying to say with those shapes and lines and colors, not just a few ‘enlightened’ folks. Your designs are ultimately being used to promote a concert or relay instructions in a manual or something else communicative. While you should most definitely leave your own creative mark on every piece of work, you will be ultimately judged by how effectively you convey the message, not how pretty your piece looks.

12. Squish and Separate

If it’s your intention to make your piece look dull and lifeless, then by all means align everything with equal proportions using the same color, shape and typeface. On the of chance you want to give it some actual life (which hint, hint you should always be doing), move things arounds and squish some elements together. Give the viewer’s eyes some curves to follow by creating a breathing, flowing piece ramp with contrast and density.

Tuesday, 02 September 2014 17:00

Already have a professional business website?

If your business already has a website, then you’re on the right path to generating more money through the amazing benefits of promoting your company online. On the other hand, if your company still doesn’t have a professional website, then many could argue it doesn’t exist. Well, it might physically exist, but if it’s not a click away on the Internet in today’s digital era then it basically doesn’t exist in the eyes of most people. Agree?

Having a professionally designed business website is the first step in ensuring that your company can succeed in today’s online world. Want to learn more? Read about the Top 5 must-have digital tools to take your business online.

From this point forward, let’s just assume you already have a business website. Great! “Now what?” you may ask yourself, “How can I make money from my website and generate leads?” That’s exactly what I’d like to help you with, so let’s get to it.

Intro to website and email marketing lead generation

The five basic steps for generating leads are as follows:

1) Create landing pages on your website, 2) Drive traffic to your website, 3) Attract your online visitors by offering them valuable information & tips to help them solve their problems, 4) Capture their information (convert them into leads), and 5) Follow-up with them via automated e-mails.

Tuesday, 26 August 2014 17:00
Tuesday, 12 August 2014 17:00

Kona's K9 Club offers dog walking and dog outdoor experiences for Northern San Diego residents. They reached out to Bloominari searching for a one-stop service for designing a new logo and website that would allow them to attract new customers, allow people to book online appointments, and to share images of their events with their community.

Bloominari took on the challenge and created a new logo, designed a new  sharp-looking website, integrated their Instagram account into their photo gallery and built an online reservations systems where customers could choose when to have their dog taken out for a stroll. Checkout their website using the link below  

Tuesday, 12 August 2014 17:00

The Accounting Firm, based in El Cajon California, offers San Diego businesses with accounting, taxes and payroll services. After many years of neglecting their website, it was finally time to have a brand new image for their business so they reached out to Bloominari to create a brand new website.

The Bloominari team worked closely with The Accounting Firm staff in order to develop the graphics and content needed for the new website. The result was spectacular and the company is now very proud to show off their website. Checkout their website using the link below  

Thursday, 07 August 2014 17:00

Take a look at these great tips and statistics on the importance of not only doing online marketing, but on focusing on inbound marketing techniques to allow users to find your company naturally online. 

5 Steps to get started:

Sunday, 27 July 2014 17:00

Bloominari is happy to present at the San Diego Web Designer's Monthly meetup event on Thursday July 31st, 2014.

For the month of July, we will have an interactive showdown between WordPress and Joomla- the two most popular content management system (CMS) platforms.

Phelan Riessen of Digithrive will go head to head with Jaime Nacach of Bloominari on theme design, plugins and extensions, customization, limits, security, challenges and more.

Learn more at the San Diego Web Designer's Meetup.com group

SIGN UP DOWNLOAD SLIDES

Friday, 25 July 2014 17:00

Take your business to the next level with 3rdSpace‘s series of digital marketing workshops!

Jaime Nacach and Justine Dolorfino (Bloominari) and Ryan Berg (Ryan’s Creative Universe) will explain what digital marketing is and how small businesses and entrepreneurs will benefit from using tools like websites, social media, and email marketing to build brand awareness and drive traffic.

Whether you’re just getting started or already have an existing website and online presence, Jaime, Justine, and Ryan will help you make sure that your digital marketing is making a great impression.

San Diego Online Marketing Workshops 2014

Choose one or all of the workshops to attend, depending on your needs:

  • Wednesday, August 6, 6-7PM: Introduction to Digital Marketing Strategy and Branding
  • Wednesday, September 17, 6-7PM: Effective Websites and Email Marketing
  • Wednesday, October 8, 6-7PM: Marketing with Blogging and Social Media

Each workshop will cost $10. Time will be reserved at the end of each event for questions, brainstorming, and networking.

RSVP today to reserve your spot   DOWNLOAD SLIDES

See our event on: Facebook | 3rd Space | Eventbrite

Thursday, 24 July 2014 17:00

A person’s impression of what’s ‘good’ or ‘bad’ design generally is picked up through education and experience. Accumulated from the multitude of designers and critics who came before them, most criteria inevitably boils down to personal preference. Some are aesthetically based, like “asymmetry is more beautiful than symmetry,” or “a neutral typeface is all you need.” Other factors are more functional, such as “never reversing a serif typeface on a solid background if it’s less than 10 points.”

All rules are meant to be broken, but they should never be completely ignored. This set is not intended to be a definitive checklist to making good design. It should, however, provide points to be considered in every creative project you take on. Adapted from Timothy Samara’s Design Elements: A Graphic Style Manual, here are

20 unignorable rules of graphic design

 

1. Have A Concept

Every, every, every design you ever make must have a meaning behind it. Plain and Simple. It doesn’t matter how beautiful your art is or how creative your graphics look. If your design doesn’t contain a story, an idea or a message you are trying to convey, it isn’t graphic design. It’s just pretty pictures on a page. Tell us something with your work.

2. Communicate, Don’t Decorate

Form carries meaning. No matter how simple or abstract that form may be, form that doesn’t match up communicates conflicting messages to your audience. Experiment with different shapes, details, colors and effects, and explore how they all can work together to support your message. Without keeping your message in mind, your work runs the risk of simply becoming a collage of graphics no longer qualifying as communicative design. Everything the viewer sees should be there for a reason.

Wednesday, 23 July 2014 17:00
Monday, 30 June 2014 17:00

Whether you’re preparing to launch your small business or have been open to customers for years, it’s never too late to get started with social media!

This post will focus on quick and cost-effective ways to use social media to help customers learn about you, monitor conversations about your company, track reviews and comments, and improve your business.

1. Control your digital footprint and help customers find you.

Make sure your business is easily found online and that all of your key information is up to date by setting up your business on Yelp, Facebook, and Foursquare. These networks allow customers to share information, tips, and reviews about businesses and to share where they are with their friends.

Even businesses without a brick-and-mortar location can benefit from claiming their brand names online. Make sure to add a well-written description that includes keywords people may use to describe your business, like ‘brunch,’ or ‘web development.’ Users who search for these keywords may find your business this way.

Tuesday, 24 June 2014 17:00

Every small business wishes that it had unlimited resources to do whatever it desires in order to grow. Whether a company wishes to create a new product, build things faster, make bigger marketing campaigns, attend more tradeshows, or develop a bigger brand, the reality is that everyone’s resources of time and money are always limited.

With this in mind, the constant question businesses ask themselves is: How can we stretch every minute of our time and every penny of our dollars to still show the same power, products quality, brand equity, leadership, expertise, and trusted perception as our main competitors who probably have larger budgets, bigger teams, maybe more experience and been around for longer?

Want to learn how a small business can be perceived to be greater than it really is?

The short answer is: Use the power of today’s digital marketing age, quality design, technology and branding techniques to make everyone believe that your company is one of the “big players” in your industry. Let’s take a deeper look at how this can be achieved.

It’s all about perception...

Tuesday, 10 June 2014 17:00

Take advantage of employees’ personal networks on the world’s largest social platform

 

Opting not to have a social media presence for your company in today’s marketplace is electing to remain in the internet Stone Age. Even if you aren’t an avid user yourself, social platforms have become essential tools for promoting a brand online, plain and simple.

Growing a business through social media, however, can be much more than collecting ‘likes’ on a Facebook page and blasting out the occasional update. Entire books and courses are dedicated to a slew of ‘insider tricks’ from outwitting your competitors on Twitter to networking more efficiently on Linkedin.

While those are all great options and definitely worth looking into, in front of us all lies a painfully simple, 100% free method to blowing up your brand (in a good way) via social media that most firms are actually too afraid to even consider.

This method, my friends, is to encourage your employees to post company updates on Facebook.

Monday, 02 June 2014 17:00

Intro

It may be very obvious what I’m going to talk about during this post, but you’d be surprised how many people aren’t yet aware of the key digital tools their business needs in order to move towards the online world - and YES, there’s still companies out there that are working the “old school” way (without using email marketing, having a website, using social media, and using today’s abundance of technology) and have no digital strategy whatsoever. Thus, I’ll be talking about the true essential tools a business needs in order to join the digital world and catch up to the rest of the world’s businesses.

 

1. Website

Before social media was around, this was probably (and may still be) the most important digital tool for any business. A business website serves as a digital concierge that’s always there to help current and potential customers 24 hours a day to learn about your company.

A website allows your visitors to learn everything about your business at any moment they want and from the comfort of their home, office, the park or anywhere (using tablets and smartphones). Although many business today - small and large - do have a website, there are still thousands of them still without one. For those who still haven’t taken the step to build a website for your business, here’s 5 reasons why you MUST get one immediately:

Reasons your business must have a website:

  1. Everyone is looking for solutions to their problems online, is your solution there too?
  2. The majority of people research the Internet before they make a purchase.
  3. It’s an opportunity to start building a relationship and trust with your users.
  4. People can learn about your company while your physical store or office is closed.
  5. Your company can be perceived as greater, bigger or more professional (based on your web design, online content, portfolio, testimonials, and much more)

Still not convinced?
Then think about when was the last time you looked at the yellow pages to find a solution to your problem or a service provider?

 

Monday, 26 May 2014 17:00

 

The workforce is changing. In 2014 millennials account for more than a third of the driving force of our economy, a group of roughly 80 million people born between the years 1976 and 2001. By 2020 that number will nearly reach 50 percent. Why is this information newsworthy? Generation-Yers possess a unique skillset where are absent in previous generations. Unfortunately many employers are wary of hiring ‘green’ employees en lieu of their more experienced counterparts. If your firm is looking to hire new talent, here are a few reasons why you should seriously consider recruiting recent college graduates to fill your vacant positions.

Less Expensive & More Flexible

No need to beat around the bush here--young people are a much cheaper addition to your payroll. Entry level salaries are much lower than those demanded by tenured workers. Tom Szaky, the CEO of the environmental group TerraCycle prefers to hire new grads, stating that they can afford to hire “two or three junior people for the price of one senior hire.”

Young people do not necessarily feel taken advantage of for making less. For many this is their first full time job, and the average newly grad prefers social media freedom, work flexibility and a comfortable office environment over a higher salary. In fact, according to a study recently conducted by the University of North Carolina’s Kenan-Flagler Business School, this current upcoming generation places the potential for personal growth and career progression, not a high salary, as the two most important factors in choosing a job.

Wednesday, 21 May 2014 17:00

NielCuBe is a small business in San Diego who needed a professional website to depict the high-end fashion brands it represents. Bloominari developed their website, integrated the company's Instagram photos inside the website's gallery, and created a portal that allows registered users to download all of NielCuBe's catalogs. NielCuBe represents Luxury and High-End Resort Wear, Beachwear, Swimwear, Footwear & Men's Wear.

Wednesday, 21 May 2014 17:00

2 sided 3.5x8.5" flyer for ULearn Tutoring, a new online, live online tutoring platform. 

Wednesday, 21 May 2014 17:00

E-mail Design & conversion into HTML template for ULearn Tutoring's e-mail campaigns. ULearn Tutoring offers a new online, live online tutoring platform. 

Monday, 19 May 2014 17:00

Integrate your POS (Point-of-sale) with our gift card system to easily accept payments through gift cards. Our monthly fee includes unlimited transactions without swiping fees. 

Monday, 19 May 2014 17:00

Our rewards system easily integrates with your POS (Point-of-sale) to easily create and manage a rewards program. 

Monday, 19 May 2014 17:00

Easily combine your gift card and loyalty rewards program with your POS (Point-of-sale), and easily track all your customer's activity. 

Monday, 19 May 2014 17:00

Combine the power of word-of-mouth with automated tracking of referrals, leads and customer activity through the use of printed and digital cards.

Sunday, 18 May 2014 17:00

Let me first start by sharing with you that this is the first time I’ve ever written a blog post, so bare with me if things aren’t perfect just yet. I’d love to introduce myself, but it’s probably best we’ll do that later. I invite you to checkout www.jaimenacach.com to learn more about me and my marketing, design and small business consulting experience.

After attending a great event last night titled “Branding: How to tell a better story” which featured four panelists who are in the marketing and branding field, I felt inspired to change my original first post topic and write about what me and my company are all about. Hope this is a great way to start off this blog, where we’ll be constantly posting about marketing trends, technology, design, tips for small business, entrepreneurship and other relevant content.

Branding and Brands

The event focused on discussing the future of social media, what a brand is, what’s the difference between branding and brands, great examples of successful and unsuccessful companies who’ve created positive or very negative experiences with their customers and much more. Yet, at the end of the night I asked myself, what are the key takeaways that I can take from all these conversations and apply to Bloominari?

Saturday, 17 May 2014 17:00

Tell us what you need and watch our writers create a thorough and engaging white paper that captivates your audience.

Saturday, 17 May 2014 17:00

Our best writers can create well-structured eBooks that explore your topic and provide real value for your readers.

Friday, 16 May 2014 17:00

Original, custom-made design of a standard flyer (8.5x11") one side only. Includes 2 edits/changes.

Friday, 16 May 2014 17:00

 Original, custom-made design of a professional logo. Includes 3-5 unique concepts and 3 full rounds of revisions to the selected logo. Add $100 for 3 additional concepts. 

 

Friday, 16 May 2014 17:00

Original, custom-made design of a simple business card (3.5x2") one/two sides. Includes 2 sets of revisions.

Friday, 16 May 2014 17:00

Original, custom-made design of a complex/elaborate business card (3.5x2") one/two sides. Includes 2 sets of revisions.

Friday, 16 May 2014 17:00

Original, custom-made design of a postcard (4x6" or 5x7", one side). Includes 2 sets of revisions.

Friday, 16 May 2014 17:00

Original, custom-made design of a postcard (4x6" or 5x7", two sides). Includes 2 sets of revisions.

Friday, 16 May 2014 17:00

Original, custom-made design of a standard trifold brochure (both sides). Includes 3 edits/changes.   

Friday, 16 May 2014 17:00

Original, custom-made design of a standard half-page brochure (5.5x8.5", 8 half-pages minimum). Includes all necessary changes.

Friday, 16 May 2014 17:00

Original, custom-made design of a standard full-page brochure (8.5x11", 8 pages minimum). Includes all necessary changes.

Friday, 16 May 2014 17:00

Original, custom-made design for a  menu (pages and sizes vary according to customer needs).  

Friday, 16 May 2014 17:00

Original, custom-made design for a  business catalog (pages and sizes vary according to customer needs).  

Friday, 16 May 2014 17:00

The creation and setup of an e-mail marketing account, plus the the creation and importing of contacts/subscribers lists. Includes creating up to 2 lists.

Friday, 16 May 2014 17:00

Original, custom-made design of an E-mail marketing template. Includes the graphic design, conversion into an HTML email marketing template and upload/setup of the template into MailChimp or Constant Contact.

Friday, 16 May 2014 17:00

The setup of a monthly newsletter e-mail or one-time e-mail blast. Includes setup of text, links and images. Upon completion of the e-mail blast, our team will share with you the E-mail analytics of the blast (Clicks and open email rates). Client must provide all content, images/graphics & e-mail template.

Friday, 16 May 2014 17:00

The setup of a monthly newsletter e-mail or one-time e-mail blast, plus developing and writing one short article (300-500 words) based on the client's topic request.

Friday, 16 May 2014 17:00

The setup of a monthly newsletter e-mail or one-time e-mail blast, plus developing and writing one article based on the client's topic request, plus designing a promotional graphic for the email.

Friday, 16 May 2014 17:00

The creation of a series of e-mails to be sent automatically based on your specific schedule. Includes the development of content, writing, creation and setup of each e-mail  into your e-mail auto responder campaign. 

Friday, 16 May 2014 17:00

The integration of E-mail sign-up forms into your website. Allowing your web visitors to easily signup for your E-mail newsletter and automatically adding them to your e-mail lists. 

Friday, 16 May 2014 17:00

Professional content development and writing for your website's text such as product/services pages, about us, FAQs, benefits & features, etc. Includes 400-600 words per topic or page.

Friday, 16 May 2014 17:00

Professional content development and writing for your website's text such as product/services pages, about us, FAQs, benefits & features, etc. Includes 500-800 words per topic or page.

Friday, 16 May 2014 17:00

Professional content development and writing for your company's weekly/monthly newsletter (4-6 paragraphs)

Friday, 16 May 2014 17:00

Professional content research, development and writing for a short blog post (400-500 words). Includes creating and publishing the blog post within your blogging platform.

Friday, 16 May 2014 17:00

Professional content research, development and writing for a long blog post (500-800 words). Includes creating and publishing the blog post within your blogging platform.

Friday, 16 May 2014 17:00

Professional writing and creation of a company's press release, including interviewing a company's representative for greater insights into the topic.

Friday, 16 May 2014 17:00

Professional writing, creation and submitting of a company's press release. Includes interview with a company's rep for greater insights into the topic and submission into 5 free press release sites. 

Thursday, 15 May 2014 17:00

Original, custom-made design of a standard flyer (8.5x11") on both sides. Includes 2 sets of revisions.

Thursday, 15 May 2014 17:00

Meet with our professional team to help you determine what's the best way to help you improve your business. It's a free 1-2 hour, no obligation consultation. 

Thursday, 15 May 2014 17:00

A half-day face-to-face meeting to fully understand your business and provide individualized, unique and specific strategies and ideas to improve your small business from a macro perspective. Learn More.

Thursday, 15 May 2014 17:00

A thorough analysis of your existing business in order to understand and improve your company's competitive advantage. We analyze your business model, industry, competition, target customers, etc. Learn More.

Thursday, 15 May 2014 17:00

Business strategy consulting focused on growing your business. May include strategies for increasing profits, identifying new customer segments, developing new products, integrating new technology, etc. Learn More.

Thursday, 15 May 2014 17:00

Upon completing the research and analysis phase, we identify business areas where there’s room for improvement in order to boost a business’ competitive advantage. Learn More.

Thursday, 15 May 2014 17:00

A thorough written report plus 1-page overview  of all the analysis, findings, suggested areas to improve, ideas, strategies and final recommendations for a new/updated business model to pursue. Learn More.

Thursday, 15 May 2014 17:00

Developing and writing a complete, extensive and professional business plan based on a client's existing plan or upon completion of our business strategy and development service. Learn More.

Wednesday, 07 May 2014 17:00

Erik brings a unique talent for writing to our team, using his creative skills in creating and curating content to encorage user engangement in our client's brands and ours. Learn More.|

Friday, 02 May 2014 17:00
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Thursday, 24 April 2014 17:00

We're happy to announce the completion of our latest website project for NielCuBe LLC - Marketing, PR and representation for fashion and high-end designers.

heckout www.nielcube.com to view and download NielCuBe's latest fashion catalogs, their Instagram Gallery and keep up to date with their latest tweets!

It has been a pleasure working with Diana Carolina, NielCuBe's Founder and CEO. Wishing you great success!

Friday, 31 January 2014 16:00

Bloominari is happy to announced that our new website is now live!

After a completely new redesign to our website, a lot of new content development, changing our pricing structure and lots of hard work we've finally completed our upgraded company's website.

We'd love for you to explore what it has to offer and hope to hear some feedback from you. Read more to see new benefits and features.

Sunday, 26 January 2014 16:00

Working with Bloominari has enabled us to take our website to a whole new level. Their customer service oriented team created a customized website that incorporates a clean and sleek design, as well as a variety of apps and tools to improve its usability.

Jaime is very knowledgeable and helped guide us so that we could make the vision we had for our website a reality. Now that we have a great website, we feel confident increasing our online and social media presence as part of our marketing plan!

Monday, 23 December 2013 23:12
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Sunday, 22 December 2013 16:00

We're happy to announce that that ready for the new year 2014, MesaPhysicalTheraphy.com's new website has been completed!

The website features a completely new design, new colors, new logo, and lots of new features available online to its users. 

New websites features include:

  • Schedule/Request an appointment online
  • Patient's portal
  • Medial Provider's Portal
  • Event's Calendar
  • Facebook feed integrated into the homepage
  • Completely new service descriptions 
  • Brand new programs section
  • Links to the company's new social media pages
  • Facilities photo gallery
  • New testimonials
  • Updated accepted medial insurance list 
Friday, 20 December 2013 19:31

As part of the overall marketing strategy designed for MK Digital Direct, designing and creating a professional and robust online store was a key to their success.

MK Digital doesn't not have a physical store, and about 95% of all their sales were taken through the phone, yet there's was a huge potential market that was not being served because of the differences in time zones, small sales staff and other reasons. Thus, developing an E-commerce site allowed the company to grow their sales very quickly and capture an untapped international market.

Bloominari designed and managed MK's store, quarterly marketing promotions, E-mail campaigns, social media, all their marketing materials, and provided them with marketing strategy consulting. After more than 13 years in business, and over 7 years of working with them we're proud to say our team has made a big difference in their business.

Friday, 20 December 2013 19:21

NeedCrystals.com offers Microdermabrasion crystals to beauty spas around the country. It offers the highest quality product at the lowest wholesale prices available.

In it's 2nd version of the online store, needcrystals.com today generates a constant flow of monthly orders and has increased the number of new customers since it's new online store's re-design. Our team manages their social media strategy, search engine marketing, SEO and other online marketing services. 

Friday, 20 December 2013 16:00

Gray's Gems offers retail jewelry products nationwide. Thanks to the E-commerce online store that Bloominari built for them, they're now able to have exposure to potential clients throughout the US, accept orders 24 hours a day and be able to showcase all of their newest and most popular items with a professional looking website.

 

Friday, 20 December 2013 15:22

Danya B offers home decor products for wholesale and retail prices. It's a small business located in San Diego that does business nationally and is constantly looking for new and existing home decor products to bring to the market.

Before contacting Bloominari Danya B had an online store that was not very user friendly, people didn't like visiting it and it was hard to manage in the back-end of the site. Our team was hired to build a brand new online store from scratch, including graphics, it's social media accounts and their online marketing. 

Friday, 20 December 2013 15:04
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2 sided flyer for MK Digital's product photography products 

Friday, 20 December 2013 12:42

2 sided flyer for MK Digital's LED lighting products 

Friday, 20 December 2013 12:39

Set of various postcards designed for MK Digital Direct 

Friday, 20 December 2013 12:31

Balensi Spa's Spa Parties Invitation

Friday, 20 December 2013 12:29

Balensi Spa Monthly Promotional Postcards - Set 2

Friday, 20 December 2013 12:27

Balensi Spa Monthly Promotional Postcards - Set 1 

Friday, 20 December 2013 12:08
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Friday, 20 December 2013 11:59

This is Balensi's Spa business brochure designed in 2010.

You may download the PDF version to see all pages (below image)

Friday, 20 December 2013 11:56

This is Balensi's Spa business brochure designed in 2012.

You may download the PDF version to see all pages (below image)

Friday, 20 December 2013 11:56

This is MK Digital's Product Brochure, which showcases all of their photography products.   

Friday, 20 December 2013 11:41

This is MK Digital's Photography Startup Guide, a free booklet that was created to help its customers in learning how to shoot professional photographs.  

Friday, 20 December 2013 11:41

This is MK Digital's Photography Tips Guide, which focuses on essentials tips for efficient product and jewelry photography.

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La Reve is a Real Estate Agency in San Diego, California.

Thursday, 19 December 2013 23:02

Third Ear Engineering offers professional audio recording and editing services.

Bloominari designed the company's logo, and developed a website that was eye-catching, interactive, user friendly and which also showcased the company's audio editing portfolio.

Thursday, 19 December 2013 22:52

Doctor Mauricio Levine is an OB/GYN doctor located in Chula Vista who wanted to gain online presence and provide better service to its customers.

Bloominari helped Dr. Levine with creating a professional website that can be used by its existing patients and new potential ones. The website contains information about their services, commonly used forms to download and fill out, insurance information, testimonials, the clinic's photos and much more. 

Their new business website has helped them create a better brand, better service, and loyal, happy customers. 

Thursday, 19 December 2013 21:56

Georggin Law provided San Diego County residents with financial and credit advocacy services. In 2011 the company approached Bloominari asking for a complete new website design and development to replace their existing and low-quality do-it-yourself website.

Within just a few months, our creative team had sketched out a few ideas, proposed color combinations and branding elements and when approved began to build the website. The client was very happy with our work, but unfortunately went out of business due to financial hardships and other reasons. 

Thursday, 19 December 2013 21:36

California Baking Company (CBC) is one of the first bakeries in Southern California. Established in 1964, it serves hundreds of customers in San Diego and Los Angeles counties with its 28 bread delivery trucks.

Bloominari offered CBC small business consulting, marketing strategy and the development of their first website (this one). The website has helped CBC gain exposure to new customers, whom would have never found out about the company otherwise, nor taste its delicious breads.

Today, the website generates a constant flow of potential customers and has already helped CBC sign-up new paying customers.

Thursday, 19 December 2013 21:25

Viga Entertainment provided local and long distance calling cards endorsed and branded with famous Latin singers and artists. The creation and existence of Viga Entertainment's website allowed the company to showcase itself as a professional and trusted organization, allowing it to sign various phone card endorsement deals with various popular media stars.

Bloominari developed not only the website, but also the company's logo, web content, graphics, social media accounts and marketing materials.

Thursday, 19 December 2013 20:37

MK Digital Direct manufactures product photography lighting systems for small businesses who need to shoot photos of their products for promotion them thru marketing materials, websites and online stores. As our second oldest client, Bloominari has provided them with a wide array of marketing, strategy, design and technology services. This item mainly talks about the website so let us focus on that.

MK's original website had been designed in 2001, and we redesigned it in 2005 and then again in 2009 (Current website). Working with MK involved much more than just building the website, as it required a lot of business consulting and strategy, branding, an E-commerce store, online marketing (Including E-mail marketing, social media, SEO, SEM & More) and web technology integrations. Our team provided MK Digital Direct with almost every one of the services we offer.

Thursday, 19 December 2013 20:27

Balensi's Institute Skin Care & Spa is our oldest customer, whom we've been working with since 2004.  Initially Jean Michel Balensi, the owner, wanted a business website which we built for him. After a successful relationship and professional web design, he asked us for other marketing products and services which have included three different brochures, gift certificates, referral cards, monthly promotions (Once every month for 9 years!), special marketing campaigns, social media, E-mail marketing and much more. Checkout the rest of our portfolio for other examples.

Thursday, 19 December 2013 16:00

The KEN Jewish Community is San Diego's Latin-Jewish community, which offers it's members a variety of social and cultural activities. Bloominari designed the KEN's website back in 2005 and then re-designed it two more times after that, with it's latest design and CMS implementation in early 2013.

The KEN's website includes feature such as a photo gallery, downloads portal, reservation system, activities calendar, upcoming events slideshow, an up-to-date blog and various other features. 

Additionally, our team provides continuous monthly website maintenance to keep the site constantly fresh and with new content.

Thursday, 19 December 2013 16:00

HomeTrendsOnline.com offers retail home decor products nationwide. It seeks to offer its customers sleek, fresh new ideas for decorating their home's living room, kitchen, bar and other spaces.

Our team has designed their E-commerce online store using a popular and feature-rich shopping cart that allows them to easily manage their inventory, add new products and be easily in touch with their clients. Additionally, we built and currently manage their social media presence.

Wednesday, 18 December 2013 16:00

Mesa Physical Therapy is a small business in San Diego who wanted to completely redesign it's marketing strategy and online presence. Bloominari took on the challenge and completely re-developed their website, giving it a fresh new look that helped in creating a new, fresh, and up-to-date brand. 

Tuesday, 15 October 2013 17:00

Thursday, 10 October 2013 00:15

Jaime was a pleasure to work with. The value that his work added to our company far surpasses the reasonable cost of his service. I would emphatically recommend his services to any company that is looking for a broad range of tailored services.

Thursday, 10 October 2013 00:10

One example that greatly impacted my business was the creation of a comprehensive E-mail auto-responder marketing campaign, which helped our staff become more productive by spending approximately 80 percent less time answering phones or emails

Wednesday, 09 October 2013 17:00

Bloominari's help has been a key factor in my company’s success. The monthly promotional materials he designs have noticeably influenced my number of new and returning customers.

Wednesday, 09 October 2013 02:48

Vivi incorporates creativity into everything she's challenged with at work and in life. She's a true artist, yet understands what businesses need. Learn More.|

Friday, 04 October 2013 17:00

Jaime loves to help small business grow and succeed. Whether by creating a strategy, doing online marketing, or building a web presence.  Learn More. |

Sunday, 02 June 2013 17:00

We're happy to announce that Doctor Levine's OB/GYN website is now completed! Check it out at www.doctorlevine.com

Doctor Mauricio Levine is an obstetrician and gynecologist in Chula Vista, California serving the San Diego / Tijuana region. Dr. Levine is a Board Certified Physician, who provides full Ob/Gyn care, including infertility, Prenatal Care, Laser Surgery, Laparoscopy, Urogynecology, Family Planning, and Menopause. 

Wednesday, 13 February 2013 16:00

Today Bloominaris turns 9 years of a succesful & great relationship with Balensi's Institute - Skin Care & Spa.

Since 2004 Jean Michel Balensi, the owner of Baleni's Spa, has been working with Bloominari.com for the marketing of his business. Initially we created his company's website, and soon we expanded our services by designing for him a spa menu, business cards, postcards and many other graphic design products. 

Today, its website has gone through a third redesign, we have designed over 50 postcards, three beautiful brochures, two gift cards, two different business cards, many banners, and many other products. Checkout Balensi Spa at www.balensispa.com and read our testimonials

 

Wednesday, 02 January 2013 16:00

The Ken Jewish Community's website redesign is officially completed!
The Ken's website at www.kenjc.org, now on it's fourth edition features a brand new website design that is responsive, mobile friendly and features a whole new way to display content and images. The homepage now features a brand new image slider that showcases the community's latest events, a secondary "headelines" sections that rotates the titles of other important events, a brand new "news section" which features articles from the KEN's blog regarding Israel and Jewish Holidays, as well as an overall brand new look for the KEN's menus and sidebards.

Checkout the new website, the Facebook page, and the new YouTube and SoundCloud pages!

Let us know what you thinkon our facebook page at https://www.facebook.com/Bloominari

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