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Building a brand theme and image on Instagram requires more than posting a photo every day. In order to create a brand that’s easily recognizable, you need to prioritize cleaning up your image on this social media giant. If you’ve just joined Instagram or started your brand, you’ve got some work to do!

Three main steps to establishing a strong brand image on Instagram

Not only will this help you gain traction on the platform, but it will also assist with the overall development of your brand’s personality and traits.

Published in Marketing & Strategy

Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and Instagram Stories now have at least 100 million daily users.

Instagram users who never used Snapchat were probably immediately smitten with this new feature. (However, if you use Snapchat, you know that Instagram stole the Stories idea from it.) Either way, Instagram stories are awesome, engaging and it looks like they’re going to stick around.

What are Instagram Stories?

Published in Marketing & Strategy

We already talked about why businesses should open an Instagram account. Now we are going to give you some tips on how to capture the perfect picture. It’s not easy but it’s not complicated either.

You can either take pictures with a professional camera or your phone, it all depends on what you have in hand. Now lets get started.

1. There’s no such thing as taking one perfect picture

Published in Marketing & Strategy
Wednesday, 29 July 2015 14:37

4 Key Benefits of Instagram

Instagram is right for any kind of business either large or small. Many business owners may be a little skeptical about it but let me explain why it is more than just visual content. Instagram has generated more than 300 million active users, has an average number of 70 million photos posted daily, and has caught the attention of both large and small businesses.

Let’s take a look at our 4 key benefits.

1. Connecting with audience/customers

Published in Marketing & Strategy

Let's highlight what's happening in today's Internet marketing world, and how it may affect and benefit your small business marketing.

In this post we'll take a look at the following news:

  1. Google's Moblie Update Slowly Rolling Out
  2. Bing will be ranking moible friendly (responsive) web pages better
  3. Bing ADs Shopping Campaings are now in Beta
  4. Instagram's new Filters, Emojicons in #Hashtags and new music channel

1. GOOGLE’S MOBILE UPDATE SLOWLY ROLLING OUT

Google announced that their Mobile Update went live, as promised, on April 21st. Those of us watching at that time were left ...well disillusioned with the lack of a dramatic or even in some case a noticeable change in mobile traffic.

Published in News