I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Welcome to Marketing Fridays Episode Number 6!
Today, I am going to be introducing you to Zapier.com, which I believe is like your web automation genie. It’s a really important part of what I have been talking about previously and it is also important for you to understand in order to really do a lot of great marketing automation in the future episodes that we’re going to be talking about.
This is Jaime from Bloominari. Welcome back to marketing Fridays and today, we’re going to be on Episode 5, talking about business and marketing automation concepts. So, important things you should know about automation in order for you to understand the rest of the future that’s what we’re going to be talking about.
Let's get started. The first thing that you should know is what’s the difference between business automation and marketing automation.
Hello, this is Jaime Nacach again from Bloominari and welcome to episode 4 of #MarketingFridays.
Today, we’re going to be talking about the CRM and what is the CRM which is a very important tool for marketing animation, a very important tool for sales and marketing in general. So, let me explain what a CRM is first and I’m going to be giving you 10 different ways that you can actually use a CRM both for sales and for marketing.
And today, I’m going to be doing this a bit differently because I’m going to be recording my face while I’m also going to be showing you my screen. Alright? So, let’s get to it.
Hello! This is Jaime Nacach again from Bloominari and this is #MarketingFridays Episode 3.
Today, I’m going to be talking to you about how business automation actually works and talk about specifically what it is that causes things to get automated. So, let’s get right into it, so I can explain to you how the magic happens inside the marketing world, alright?
Alright, so this is basically the Anatomy of a Business and Marketing Automation 101. Let’s get right into it.
#MarketingFridays Episode 2
Full video transcript and video below.
Hello, this is Jaime from Bloominari and welcome to the second episode of Marketing Fridays.
Today is January the 13th 2017 and today I'm going to be talking to you about 15 different categories that are related to automating different parts of your business. Yes, as I said we're going to be focused on marketing automation ionn most of these episodes but I definitely want you t get an idea what different things you can do and automate many things within your business that are going to help you save again a lot of time and hopefully also a lot of money.
I'm all about trying to make my day more efficient and finding amazing tools that will help me work better. And I know that a lot of small businesses have the exact same challenges and want to do the exact same things. So now let me switch to my screen and let me show you the 15 different categories of how you can automate or make things that are going to help you work faster. Thank you.
Digital tools afford modern marketers an unprecedented level of control over their automated processes, but it’s important everything isn’t simply set to autopilot. Marketing automation is a tremendous asset, but only when used thoughtfully. Adjustments must be made frequently to accommodate changes in customer trends and company strategy. It’s vital to understand how to effectively manage your automation structure.
Automating your marketing processes, such as sending out emails to your mailing list and automatic posts to social media pages, is a fantastic way to cut down on time spent on the mundane parts of marketing. This can allow you to focus more of your effort on building your brand and growing a sphere of influence. However, if you simply set up your automations and assume everything is just fine, you’ll more than likely encounter significant issues.
If you want to grow your business, you’re going to have to cultivate leads. Generating new leads is difficult for many businesses, but you can make it easier for yourself using survey tools. Asking your audience what they want from you is a great way to devise a lead magnet, one of the most powerful tools you can use to convert leads to your brand.
More and more businesses are realizing how vital a “customer first” mentality is to success. Business is more competitive than ever, and consumers are more discerning in how they spend their time and their money. Relevance is crucial for making an impression on consumers today. The brands that do this best are always looking for new ways to connect with their target customers, and surveys play a crucial role in improving customer relationships.
Without it, a business cannot sustain its daily operations and would eventually fail.
One of the most important and initial steps in sales is prospecting – which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision. This step is pivotal in closing deals and as such, must be executed on time and properly to ensure success. In fact, statistics says that the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.
In this infographic, we will help you improve your prospecting process so that you can find leads that you engage with and convert into customers more effectively.
Small businesses face a difficult start without a firm grasp of modern marketing. Some modern marketing tools are very efficient and cost-effective for fledgling businesses. Unfortunately, many new business owners simply assume that it’s “too soon” to start heavily marketing. This couldn’t be further from the truth.
New business owners usually wear several hats in the beginning stages of their companies. Starting a new business is extremely demanding in any industry, so it’s important to understand the role marketing plays early on. For example, investing early in brand awareness can help attract top talent who want to be part of something new and exciting. Additionally, early investments in marketing typically pay off tremendously in the long run. Your first customers are likely going to become regulars if they have a good first experience.
Sign up to get your free ticket to Tijuana Marketing & Beer and we will see you at MINDHub on Thursday, April 27th to learn more about Marketing Automation.
There will be Tijuana's craft beer and networking during the event.
Jaime Nacach, founder of Bloominari (SD, CA), ranked Top 15 Digital Marketing Agency in the United States by UpCity, will explain in his talk the following topics:
Register here for free: http://bit.ly/TMBAprilTickets
Publicar en redes sociales, actualizar tu CRM, dar seguimiento a clientes por correo, hablar con prospectos para explicarle tus productos o servicios. Todo estas actividades absorben mucho tiempo.
Marketing Automation (Automatización del Marketing) es el término que se refiere a la habilidad para programar, agendar o automatizar una o varias tareas para crear campañas de marketing más efectivas y sin invertir horas de tu tiempo.