I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Every manager or owner reaches a breaking point, and insistence to take on too much may end up affecting the company. How do you know when it’s time to delegate or outsource?
As a new business owner, you’re going to face an extraordinary amount of work and stress – that’s a given regardless of what type of company you build. Every startup faces long nights, early mornings, and days at a time spent at the office, doing the work necessary for building the business. While you need to put forth a great deal of effort, it’s important not to let yourself burn out. You’re going to need to learn to relinquish control over some aspects of your business to others. If you want to do this with more confidence, you’re going to need to learn how to effectively delegate.
At the beginning of each year, it’s fun to predict which cutting-edge technologies will become mainstream in the coming months. Marketing automation is one area of technology that has vastly improved the way companies stay in touch with customers, and the new developments around the corner are truly exciting.
As of now, about half of all companies use some form of marketing automation, and the rest are likely to follow suit in the coming years. Automation has such clear advantages that there are very few companies that don’t stand to benefit from deployed some type of marketing automation platform. There are even several robust automation systems available right now at very low cost for small startups and growing businesses.
We've very happy to announce that our digital marketing agency has been selected to be part of UpCity's Top 15 Digital Marketing Agencies in the United States!
In their exact words, this is what UpCity has told us:
"I'm pleased to tell you that Bloominari has been selected for inclusion in our marketplace of Top Digital Marketing Agencies in the United States! Our team assessed over 1,000 agencies across the country, and we've determined Bloominari to be one of the most influential, reputable, and commendable Digital Marketing Agencies for small and medium sized business. Congratulations! View the full list here"
For 2017, our company is on a mission to find more ways in which our sales and marketing department can save more time at work by digitalizing and automating as much as possible. Today, I’m exited to talk to you about how your business should be using technology to capture information online from customers or prospects, and make it available to the right team member faster and at the right time.
The easiest way to gather information from your users is to create and publish an online form on your website or landing page. To help you get this done easily, without you having to contact your web designer or web master, you can use one of many online form builders. Then, once your form is published and you’re capturing your users’ information you can use web-based sync tools such as Zapier to quickly send that info to 700+ other online systems. This may include your CRM, e-mail marketing system, marketing automation, or proposals software.
At Bloominari, we choose to use JotForm as our online form builder of choice. A few days ago, their new version 4.0 launched, and the builder now included amazing new features we think your marketing and web staff will love!
Let’s explore how your business should be using online forms with the goal of creating a form super fast, being able to customize the fields, the look/style of the form and publish to your website to start capturing information.
A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing.
Online presence is absolutely vital for every company in the modern business world. So much business is conducted online that it would be foolish for any business owner to think that a digital presence is simply a luxury. Just about every business-to-customer retailer has an online store in addition to traditional brick-and-mortars, and most are starting to figure out new ways of connecting the two to provide customers with the best shopping experiences possible. Your small business may be a way off from this stage right now, but that doesn’t mean you shouldn’t be taking steps toward that end.
Developing relationships with prospects at every stage of the sales funnel is an essential step in maximizing your number of buyers. Marketing automation can help with this process.
Lead nurturing is an essential part of marketing, but it also relies heavily on the sales team’s ability to turn leads into sales. Studies show that on average, half the leads any given company has are still on the fence about whether or not they want to buy, and 80% of new leads don’t turn into sales. With the right automation platform, you could see far better success than the norm.
We know that marketing automation can help a business reach its full potential. Streamlining and simplifying the more cumbersome tasks leaves your marketing team with more time to create effective campaigns. However, marketing automation helps more than just your marketing team.
It’s important to recognize how automated processes improve your productivity. Primarily, the marketing automation you create is going to save everyone time. Of course, your automated processes are going to require tweaking from time to time, but the time investment spent on manual responses is dramatically cut when you automate. This added productivity will reach just about every corner of your organization and improve your operational efficiency in various ways.
The industry of website design and web development are constantly changing, and it's important to take note so that businesses small or big take notice and adapt their business websites accordingly.
Our agency Bloominari, a San Diego web design, digital marketing and creative company is ready to take on the new year to help small businesses with making sure their web precence is up-to-date and looking always professional, modern and attractive in order to attract new clients and grow their business online. Be sure to also take a look at our related post on "What will be the most important digital marketing trends in 2016-2017?"
Have you decided to hire a marketing agency? Well done – it’s a wise investment of your valuable business dollars. If you’re just beginning your search, however, you may feel overwhelmed by the options. Finding the perfect match for your unique business needs can be difficult, but we’re here to help.
Each business has its own idea of what it wants from a marketing strategy – for most, it’s about growth and the bottom line. How a particular marketing agency tries to achieve these goals may differ. For example, one agency might try to increase your online presence by creating content for your blog. Another agency may recommend a complete branding overhaul. Be clear about your company’s goals to find the agency that can best serve your needs.
When most businesses think of outsourcing, they see only dollar signs. While it’s true outsourcing does entail some expense, sending out some business processes can actually make businesses turn a profit faster. Outsourcing also can help take the strain off of already-overworked business owners.
One area for which this is especially true is your marketing efforts. Learn how to weigh the costs and benefits of outsourcing your marketing ¬– and how it can save your company time and manpower, which are valuable commodities for small businesses.
Your marketing needs may ebb and flow like the tide. One advantage of outsourcing your marketing efforts is because they can be readily scaled to meet demand. For example, you might need a guerilla-type campaign during the holiday season or while running a sale. An outsourced agency will be able to pick up the slack and meet demand, something you may not be able to do in-house. You’ll be able to scale back just as quickly when the season is over.