I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts working in sync with one another, the results can be astounding.
Thanks to our new Google Business View 360° virtual photography tour now you can literally put your virtual self inside our offices.
If you're familiar with Google's StreetView feature inside Google maps, you're familiar with how it feels to drive around town and be able to literally "look around" the streets. The same feeling of "Being there" can now be experienced through Google's local listings "See inside" business feature, that allows web users to take a 360 degree tour of the inside of a business. This is a great new way for existing and potential clients to get a feel for what your office or physical location looks like from the inside, without them having to actually be there.
This last weekend I attended one of the most amazing digital marketing conferences there is in the world, the Traffic & Conversion Summit 2017 in San Diego, California - organized by DigitalMarketer.com. It’s a conference designed for more advanced and experienced marketers and marketing agencies, rather than for people looking to get started in digital marketing. The speakers dig deep into marketing strategy, things that work and don’t work, the exploration and testing of new technology and much more.
During the four days of packed back-to-back sessions with some of the leading experts in digital marketing, thousands of words in notes and over 300 photos shot with my phone of some of the slides; here’s a list of my top 25 takeaways, tips and trends of the state of digital marketing. Do keep in mind that approximately half or two thirds of the sessions were led by the internal team members of DigitalMarketer.com
#MarketingFridays Episode 1
As a part of my birthday celebration, I decided to publish my first ever video blog episode.
Full video transcript and video below.
Hello!! This is Jaime Nacach from Bloominari, this is the first episode of marketing Fridays. I am the owner of the marketing agency called Bloominari and we're here in San Diego, California and starting this 2017, we're going to be doing a weekly short marketing Fridays hangout, live every Friday to share with you and all of our users, everything to do with marketing technology, automation and how to make your business more efficient.
So, in this first episode, we're going to just introduce to you the whole idea of what marketing automation and business automation is with the whole goal of helping you understand the value of using technology in order to actually make your business more efficient and thus save more time and thus of course save more money.
Jaime Nacach’s family comes from a long line of entrepreneurs, and he definitely shares the self-starter bug. A few years back, when he found himself with an MBA and practical experience designing and growing websites, he knew he wanted to start his own business. So a few years ago he founded his company Bloominari, a full-service marketing agency in sunny San Diego. The company provides a number of different digital marketing services, including automation, website design, SEO, and overall strategy.
Whether Jaime’s managing his eight-person team, making sales calls, or preparing proposals, he has what you might call a pretty full schedule. But there’s no time to rest for the busy entrepreneur.
And when time is precious, it’s helpful to have time-saving tools at your disposal.
In the early days, Jaime used to manually copy and paste the lead information he’d receive through his old website into his CRM. But as he became busier, he recognized the waste of time and the need to find a more efficient system that automated that process. That’s when he stumbled upon JotForm, which integrates with Zapier to neatly transport all of his lead collection data directly into Agile CRM. Since automation implementation is such a big part of how he helps his clients, it only makes sense that he’d have his own streamlined way to collect and manage his leads and requests.
This blog post was originally written and published by JotForm.com on their Blog on February 23, 2017. Re-published here with permission.
If you’re feeling the strain of the daily grind in running a business, you’re not alone. Many entrepreneurs and small business owners try to take on too much, which can end up negatively affecting the business in the long run.
Small business owners typically wear several hats, especially in the early days of running the company. Most startups don’t have the financial security to hire staff to handle IT support, payroll, marketing, customer service, and various other aspects of the business. Most of the basic tasks of this nature will fall to the owner or founders until business picks up steam and they gain the liquidity they need to hire staff.
Every manager or owner reaches a breaking point, and insistence to take on too much may end up affecting the company. How do you know when it’s time to delegate or outsource?
As a new business owner, you’re going to face an extraordinary amount of work and stress – that’s a given regardless of what type of company you build. Every startup faces long nights, early mornings, and days at a time spent at the office, doing the work necessary for building the business. While you need to put forth a great deal of effort, it’s important not to let yourself burn out. You’re going to need to learn to relinquish control over some aspects of your business to others. If you want to do this with more confidence, you’re going to need to learn how to effectively delegate.
At the beginning of each year, it’s fun to predict which cutting-edge technologies will become mainstream in the coming months. Marketing automation is one area of technology that has vastly improved the way companies stay in touch with customers, and the new developments around the corner are truly exciting.
As of now, about half of all companies use some form of marketing automation, and the rest are likely to follow suit in the coming years. Automation has such clear advantages that there are very few companies that don’t stand to benefit from deployed some type of marketing automation platform. There are even several robust automation systems available right now at very low cost for small startups and growing businesses.
We've very happy to announce that our digital marketing agency has been selected to be part of UpCity's Top 15 Digital Marketing Agencies in the United States!
In their exact words, this is what UpCity has told us:
"I'm pleased to tell you that Bloominari has been selected for inclusion in our marketplace of Top Digital Marketing Agencies in the United States! Our team assessed over 1,000 agencies across the country, and we've determined Bloominari to be one of the most influential, reputable, and commendable Digital Marketing Agencies for small and medium sized business. Congratulations! View the full list here"
For 2017, our company is on a mission to find more ways in which our sales and marketing department can save more time at work by digitalizing and automating as much as possible. Today, I’m exited to talk to you about how your business should be using technology to capture information online from customers or prospects, and make it available to the right team member faster and at the right time.
The easiest way to gather information from your users is to create and publish an online form on your website or landing page. To help you get this done easily, without you having to contact your web designer or web master, you can use one of many online form builders. Then, once your form is published and you’re capturing your users’ information you can use web-based sync tools such as Zapier to quickly send that info to 700+ other online systems. This may include your CRM, e-mail marketing system, marketing automation, or proposals software.
At Bloominari, we choose to use JotForm as our online form builder of choice. A few days ago, their new version 4.0 launched, and the builder now included amazing new features we think your marketing and web staff will love!
Let’s explore how your business should be using online forms with the goal of creating a form super fast, being able to customize the fields, the look/style of the form and publish to your website to start capturing information.