I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing.
Online presence is absolutely vital for every company in the modern business world. So much business is conducted online that it would be foolish for any business owner to think that a digital presence is simply a luxury. Just about every business-to-customer retailer has an online store in addition to traditional brick-and-mortars, and most are starting to figure out new ways of connecting the two to provide customers with the best shopping experiences possible. Your small business may be a way off from this stage right now, but that doesn’t mean you shouldn’t be taking steps toward that end.
Developing relationships with prospects at every stage of the sales funnel is an essential step in maximizing your number of buyers. Marketing automation can help with this process.
Lead nurturing is an essential part of marketing, but it also relies heavily on the sales team’s ability to turn leads into sales. Studies show that on average, half the leads any given company has are still on the fence about whether or not they want to buy, and 80% of new leads don’t turn into sales. With the right automation platform, you could see far better success than the norm.
We know that marketing automation can help a business reach its full potential. Streamlining and simplifying the more cumbersome tasks leaves your marketing team with more time to create effective campaigns. However, marketing automation helps more than just your marketing team.
It’s important to recognize how automated processes improve your productivity. Primarily, the marketing automation you create is going to save everyone time. Of course, your automated processes are going to require tweaking from time to time, but the time investment spent on manual responses is dramatically cut when you automate. This added productivity will reach just about every corner of your organization and improve your operational efficiency in various ways.
The industry of website design and web development are constantly changing, and it's important to take note so that businesses small or big take notice and adapt their business websites accordingly.
Our agency Bloominari, a San Diego web design, digital marketing and creative company is ready to take on the new year to help small businesses with making sure their web precence is up-to-date and looking always professional, modern and attractive in order to attract new clients and grow their business online. Be sure to also take a look at our related post on "What will be the most important digital marketing trends in 2016-2017?"
Have you decided to hire a marketing agency? Well done – it’s a wise investment of your valuable business dollars. If you’re just beginning your search, however, you may feel overwhelmed by the options. Finding the perfect match for your unique business needs can be difficult, but we’re here to help.
Each business has its own idea of what it wants from a marketing strategy – for most, it’s about growth and the bottom line. How a particular marketing agency tries to achieve these goals may differ. For example, one agency might try to increase your online presence by creating content for your blog. Another agency may recommend a complete branding overhaul. Be clear about your company’s goals to find the agency that can best serve your needs.
When most businesses think of outsourcing, they see only dollar signs. While it’s true outsourcing does entail some expense, sending out some business processes can actually make businesses turn a profit faster. Outsourcing also can help take the strain off of already-overworked business owners.
One area for which this is especially true is your marketing efforts. Learn how to weigh the costs and benefits of outsourcing your marketing ¬– and how it can save your company time and manpower, which are valuable commodities for small businesses.
Your marketing needs may ebb and flow like the tide. One advantage of outsourcing your marketing efforts is because they can be readily scaled to meet demand. For example, you might need a guerilla-type campaign during the holiday season or while running a sale. An outsourced agency will be able to pick up the slack and meet demand, something you may not be able to do in-house. You’ll be able to scale back just as quickly when the season is over.
The history of mankind has shown us that we as humans are constantly on the lookout for finding ways to make our life easier. This started a long time ago, when man had the need to stay warm and not suffer during cold nights and colder winters, thus man learned how to create fire, and create clothing to stay warm.
Today, the same concept is alive as we’re constantly looking for ways to make our life easier. For example, trying to get places faster (Uber), avoid things we dislike to eat (Checking Yelp), connecting more often with the people we like (Social Media), getting the best value for our money (Amazon, Walmart), and the list goes on.
When it comes down to business, we’re also trying to make our businesses run smoother, more efficient, hiring the correct team members, etc. Yet, many things come down to finding ways to save time and money, because time = money.
I’m always looking for ways to save time, and work more efficiently. So here’s a few ways that you can save time on your daily marketing and sales business tasks.
Know when a marketing agency is in it to win it – for your business.
In the digital age, the marketing industry is booming. Companies of all sizes outsource their marketing efforts to stay competitive in today’s fast-paced world. It’s vital to understand the difference between a marketing agency that’s truly invested in a client’s success versus one that is solely concerned with generating profit for itself. Learn how to pick the perfect marketing agency.
Marketing agencies come in all shapes and sizes. Know how to choose the best.
A market agency is a valuable asset for your business – one that can take a lot of worries off your plate so you can focus on growing your business. It’s vital to properly vet potential agencies before selecting a partner. Stay alert while shopping for a marketing agency, and beware of these common red flags that indicate a marketing agency might not be right for your brand.
Writing quality content is time-consuming enough. Posting it to multiple social media sites, can take you “forever”. Here are the seven best options that can cut your task from 15 to 30 minutes, at most, freeing your time to concentrate on what’s most important.