I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Pokémon GO’s success has marketers paying more attention to augmented reality
If you’ve been online or watched the news in the past month, you’ve heard of Pokémon GO. This application has been downloaded millions of times and has accrued more active users than Twitter — all within 30 days of its release. Lots of video games and applications have been wildly successful before, so what makes this one so different? Augmented reality (AR).
Facebook Advertising Might Be Your Next Major Marketing Breakthrough
Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.
Using the Right Analytics Will Help You Get the Most out of a Facebook Ad Campaign
In the past decade, social media has evolved from a college-age network to a powerful marketing tool for businesses. Facebook allows businesses to take advantage of connected networks of people to improve their audience interactions and expand their overall reach.
Know and understand your audience better using Facebook Insights
Does your business have a Facebook page? If so, you’re already privy to Facebook Insights, a tool that allows you to analyze data based on your user interactions. In a Facebook Insights dashboard, you can view basic information like trends in your number of likes, as well as who is talking about your content. Navigating Facebook Insights isn’t difficult, but knowing how it works can provide valuable insight for your marketing team. Learn how to become a social media pro and maximize Facebook tools to achieve your marketing goals.
After more than one decade of promoting various WordPress blogs and scrutinizing masses of script on the subject, I amassed some methods that work better than others. Here are my most popular ideas.
Note: Updated October 23, 2017
Pokémon GO is more than just a trend. It’s a marketing phenomenon. The wild success of this augmented reality (AR) game is a tribute to the importance of putting consumers’ needs first and staying on top of current crazes.
Today, many businesses are capitalizing on the Pokémon GO sensation to boost sales and increase brand recognition. Learn how you can tap into this goldmine of marketing opportunities for your local business.
There’s a new Google algorithm in town, and its name is RankBrain, which has been in use since last October, but many business owners are only beginning to understand the changes it makes to search engine optimization (SEO). RankBrain is part of the Hummingbird algorithm update, and it uses a machine learning technology to filter search results.
Quora, question-and-answer site, is barely six years old and it has already made its dent as one of the foremost platforms in the digital marketing universe. Robert Scoble, American blogger, technical evangelist, and author, says that Quora succeeds precisely because it integrates the capacities of Facebook and Twitter. Competitor with 46 other Q&A sites, including Yahoo!Answers, Quora dominates by hosting longer and meatier answers to high-quality questions.
Four months to the end of the year, and businesses or marketers who seek to lead the vanguard of change are already on the lookout for what’s new and changing. Keeping up with trends can help you compete and decide where to invest your money. The following are five growing digital marketing trends that will dominate 2016-2017.
I’d like to talk about that one very significant, very special relationship in your life: the relationship your business has with its customers.
Do you know your customers? What do you know about the prospective customers who have filled out forms on your website or who are on your email list? How often does your sales or marketing team interact with them? Is your customer information compiled in a database that is up-to-date, as well as easy to access and navigate? If a possible investor wanted to see your sales growth throughout the past few years, how easy would it be for you to provide that information?