I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Staying organized these days seems to be just as hard as ever, even with the thousands of apps and tools out there designed to make things easier. But one tool really stands out among the rest for online marketing and practically anything else - Trello - and it's because it's so darned simple. Imagine an old time card punch system. The card sat in the "out" slot until the employee came in, entered data to the card (by punching it) and moved it to the "in" slot. At the end of the pay period, the cards would be collected and taken to another location for processing paychecks. This is the simplicity of Trello.
It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website visitors visit websites when they’re not ready to buy.
So how do you make your business’s website visitors ready to buy?
Away with the word customer case studies! It sounds too clinical and detached. Call it a ‘success story’, instead. Your client had a need or problem that no one could solve. You, or your organization, swooped in and provided a product or service that helped that person. Your client’s business soared, or his skin healed, or his dog recovered - whatever the case - you helped him live ‘happily ever after’.
That’s the crux of a ‘customer success story’.
In the past, it was a flier handed out to be saved on your target consumer’s fridge--or a magazine tear out. Nowadays, it’s email. Emails are a precious commodity, and your email list, a treasure chest of leads, data and information to glean for your best marketing campaign yet.
Even more precious are the many tips and tricks to get your prospective customer’s email address. Just like magic, if you do it well and do it right, you’ll be watching your database grow and your potential sales and conversions soar.
Looking to acquire new customers or leads for your business? Many companies and businesses are utilizing email marketing as an effective tool in order to reach their target audience as well as garner more clients and brand awareness. But what exactly is email marketing?
The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the bandwagon and find your way to landing page bliss (and media dollars well spent!).
Right now, there are more than 414 million people who use LinkedIn throughout the world. Every second, two more people join LinkedIn. If you’re not on LI - or even if you have a LI account but don’t use it at least once a week - you are depriving yourself of networking and business opportunities, and it is ultimately harming your professional image.
A company’s brand is more than just it’s logo. It is what the company outwardly projects and how the company tells us as potential clients and consumers what they are about, what they value, and what we can expect from their product or service. It is also what sets a company apart from competition and how they tell their audience why they should pick them and not someone else. I believe Jeff Bezos aptly summarized it when he said, “Your brand is what people say about you when you’re not in the room.”
Many marketers create audiences without ever leaving the realm of the Power Editor, but if you want your Facebook Ads campaigns to be truly effective, you may need to go outside those boundaries.
But first of all:
If you have the resources, you may have even hired a social media specialist to run your various profiles. But is your strategy really working? There are some business owners out there who would talk about how many followers they get or how many likes they have, but those numbers don’t necessarily equate to an increase in sales. Here are some measurements you can use to determine if your social media marketing strategy is really working.