Our focus at MyeDesigner is helping small businesses and entrepreneurs like ourselves. This section aims to cover the most trending topics, ideas and trends in the Entrepreneurship and startup world.
Hitting on the right marketing strategy can save you money and time. Instead of skidaddling down one route, only to reverse and backtrack, you’ll tread the likeliest direction and more confidently advertise your business.
Let the experts show you how.
Wilson Hung, author of The Scientific Marketing Strategy Behind Exponential Growth, writes that developing a marketing plan that is based on a scientific approach will save you wasted money and time. This is because your tested ideas protect you from flitting around, and they show you where to invest your money.
Tonight I attended a great marketing meetup hosted by the SoCal Marketing Club in San Diego's new downtown coworking space ROC. The event featured a great talk by OrganikSEO titled "Using Content to Amplify Your SEO Campaign" and it inspired me to write this short post.
Shortly after meeting Julien Brandt, OrganikSEO's founder and speaking about various online marketing topics, he shared with me his company's new "Growing your Busines Online" infographic, which shares the essential message of this blog post in a single image. In fact, this image is being shared here on Bloominari's Blog before Julien had a chance to post it on his own site, so I'm happy he gave me the opportunity to do so :-)
So, you want to own your own business or become a solo-preneur? You know that paving your own path, breaking through the standard, or just doing something different that makes your heart skip a beat is your path in life?
Maybe you think you have a great idea for an unfilled need, or want to start something with a cause behind it that you believe in. Maybe you just want to freelance or work solely for industries you care about?
Whatever it is, in this day and age, with enough gut-so, hardwork and passion, you can do it!
Running a small business is no easy feat. It requires tenacity and ambition, but above all, a willingness to adapt and learn.
Here are some of the biggest questions small business owners have.
Answer = A well designed and thought out brand is essential to business. No matter how big, small, young, old, or well known your business are, a brand will not only help create business familiarity among customers, but will allow you to stand out among your competition.
A brand creates an identity for your business; what you do and why you do it should both be transparent in your brand. Even a simple, yet eye catching logo, thoughtful brand messaging, and well designed support materials can help your brand pop.
This is one of the greatest questions small businesses ask themselves when they’re in need of building their online web presence. As most of you already know, building a website for a company is a crucial step in order to exist in today’s digital world.
Today, if your company doesn’t have a website, it’s is just as bad as if your office doesn’t have a phone number where they can reach you. In short, building a small business website or personal web page is crucial to the marketing and branding of you or your company.
There’s a couple of things you should think about and consider before you jump to any conclusions. Let’s take a look:
Based on your answers to those three key questions, you should be quickly able to decide who should build your website. If you time is more valuable to grow your business and brand, for sure hire someone. If you’ve got time to spare and want to be adventurous and save some money try to build your own!
Too many beginner designers are under the assumption that all the ‘magic’ happens at the computer. They move into Adobe Illustrator or Photoshop way to quickly, and sit and stare at their screens hoping that some inspiration pops out at them from the pixels.
In reality this rarely happens (if at all). Even the ‘simplest’ designs were imagined through a highly structured, multi-step process. Seasoned designers frequently go through tens and maybe hundreds of ideas and raw sketches before they narrow down to the final few ‘workable’ concepts.
These raw ideas are all generated through brainstorming.
The old adage goes, “there’s more than one way to skin a cat.” There’s definitely more than one way to spark creativity as well. David Sherwin shares many beneficial brainstorming techniques in his book Creative Workshop. Try out one (or more) of these exercises and see what ideas you come up with that you wouldn’t necessarily have thought of before.
This brainstorming method lets your identify a range of ideas quickly in a free-form manner.
1. In the center of your page, write the key points of focus for your brainstorm.
2. Radiating outward, jot down any related words, concepts, ideas and even opposites.
3. Expand upon and circle relationships in the ideas that emerge.
4. Extract the big ideas and start to sketch out possible design executions.
Similar to mind mapping, word listing has a bit more structure and can sometimes yield quicker results.
Every small business wishes that it had unlimited resources to do whatever it desires in order to grow. Whether a company wishes to create a new product, build things faster, make bigger marketing campaigns, attend more tradeshows, or develop a bigger brand, the reality is that everyone’s resources of time and money are always limited.
With this in mind, the constant question businesses ask themselves is: How can we stretch every minute of our time and every penny of our dollars to still show the same power, products quality, brand equity, leadership, expertise, and trusted perception as our main competitors who probably have larger budgets, bigger teams, maybe more experience and been around for longer?
Want to learn how a small business can be perceived to be greater than it really is?
The short answer is: Use the power of today’s digital marketing age, quality design, technology and branding techniques to make everyone believe that your company is one of the “big players” in your industry. Let’s take a deeper look at how this can be achieved.
It may be very obvious what I’m going to talk about during this post, but you’d be surprised how many people aren’t yet aware of the key digital tools their business needs in order to move towards the online world - and YES, there’s still companies out there that are working the “old school” way (without using email marketing, having a website, using social media, and using today’s abundance of technology) and have no digital strategy whatsoever. Thus, I’ll be talking about the true essential tools a business needs in order to join the digital world and catch up to the rest of the world’s businesses.
Before social media was around, this was probably (and may still be) the most important digital tool for any business. A business website serves as a digital concierge that’s always there to help current and potential customers 24 hours a day to learn about your company.
A website allows your visitors to learn everything about your business at any moment they want and from the comfort of their home, office, the park or anywhere (using tablets and smartphones). Although many business today - small and large - do have a website, there are still thousands of them still without one. For those who still haven’t taken the step to build a website for your business, here’s 5 reasons why you MUST get one immediately:
Reasons your business must have a website:
Still not convinced?
Then think about when was the last time you looked at the yellow pages to find a solution to your problem or a service provider?
The workforce is changing. In 2014 millennials account for more than a third of the driving force of our economy, a group of roughly 80 million people born between the years 1976 and 2001. By 2020 that number will nearly reach 50 percent. Why is this information newsworthy? Generation-Yers possess a unique skillset where are absent in previous generations. Unfortunately many employers are wary of hiring ‘green’ employees en lieu of their more experienced counterparts. If your firm is looking to hire new talent, here are a few reasons why you should seriously consider recruiting recent college graduates to fill your vacant positions.
No need to beat around the bush here--young people are a much cheaper addition to your payroll. Entry level salaries are much lower than those demanded by tenured workers. Tom Szaky, the CEO of the environmental group TerraCycle prefers to hire new grads, stating that they can afford to hire “two or three junior people for the price of one senior hire.”
Young people do not necessarily feel taken advantage of for making less. For many this is their first full time job, and the average newly grad prefers social media freedom, work flexibility and a comfortable office environment over a higher salary. In fact, according to a study recently conducted by the University of North Carolina’s Kenan-Flagler Business School, this current upcoming generation places the potential for personal growth and career progression, not a high salary, as the two most important factors in choosing a job.