+1-619-354-1118

Marketing & Strategy

This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers. 

Why you should use LinkedIn to promote your business

LinkedIn is a goldmine for marketers, especially B2B companies. On LinkedIn, you can find high-level decision-makers who have the authority to pull the trigger on a new purchase.

Even if you sell consumer products, you can still reach an audience of wealthy, career-minded individuals who are ready to buy.

This is why — and how — you should reach them.

What is the importance of UX and UI on your website?

“User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”  –Evan Williams, Co-Founder, Twitter

When a potential customer uses your business’s website, they embark on a journey through the site. This journey should include tasks that you want the website visitor to accomplish, such as watching videos, reading certain web pages and filling out a lead capture form. Ultimately, the goal of your website is for your audience to learn certain information and then make them convert (aka: fill out a lead capture form, make a purchase, schedule an appointment or download a white paper - whatever the end goal is for your website).

Intro to Mobile Marketing Part I: What Is Mobile Marketing?

Mobile is one of your most important marketing concerns

Are you paying enough attention to mobile with your marketing efforts?

Mobile technology is more popular than ever, and marketers need to know how to approach mobile if they want their companies to remain competitive. Every business—no matter how big or small—must understand mobile marketing to have a solid foothold in the mobile realm of the digital age. Mobile marketing is designed to reach customers on the smartphones and mobile devices that they carry on the go.

3 Crazy Marketing Campaigns That Actually Worked

It is well-known that controversy sells, but some marketing campaigns succeeded beyond their wildest dreams when they flipped off the deep edge and teetered on the edge of lunacy. Here are three of the most memorable.

Augmented and Virtual Reality is Changing the World of Marketing

Pokémon GO’s success has marketers paying more attention to augmented reality

If you’ve been online or watched the news in the past month, you’ve heard of Pokémon GO. This application has been downloaded millions of times and has accrued more active users than Twitter — all within 30 days of its release. Lots of video games and applications have been wildly successful before, so what makes this one so different? Augmented reality (AR).

Analyze the Success of a Facebook Ad Campaign Using These 4 Steps

Analyze the Success of a Facebook Ad Campaign Using These 4 Steps

Using the Right Analytics Will Help You Get the Most out of a Facebook Ad Campaign

In the past decade, social media has evolved from a college-age network to a powerful marketing tool for businesses. Facebook allows businesses to take advantage of connected networks of people to improve their audience interactions and expand their overall reach.

10 Steps to Creating Awesome Headlines that Generate Clicks and Shares

In content marketing and social media, your headline is what will decide if your content spreads. Whether people click on your links and visit your content depends on your headlines – for the simple reason that your headline is often the only piece of your content that people see before they decide to click or not. You can invest all your money in your content – if your headlines suck, so will your social media and content marketing results.

Beginners Guide to Learning About Your Audience Using Facebook Insights

Know and understand your audience better using Facebook Insights

Does your business have a Facebook page? If so, you’re already privy to Facebook Insights, a tool that allows you to analyze data based on your user interactions. In a Facebook Insights dashboard, you can view basic information like trends in your number of likes, as well as who is talking about your content. Navigating Facebook Insights isn’t difficult, but knowing how it works can provide valuable insight for your marketing team. Learn how to become a social media pro and maximize Facebook tools to achieve your marketing goals.

Online Video Marketing:  Tips, Types of Videos To Create & How To Promote Them.

They say a picture is worth 1,000 words. So how many words would you think a video is worth?

The answer is millions!

Research has shown that one minute of video is worth 1.8 million words. Just one minute! As YouTube remains the second most commonly used search engine, more and more small businesses are noticing how strategically important video marketing is.

What are the best ways to promote a WordPress blog?

Online methods to help you attract more readers to your blog

After more than one decade of promoting various WordPress blogs and scrutinizing masses of script on the subject, I amassed some methods that work better than others. Here are my most popular ideas.

×

×
×