This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
According to Bloomberg, eight out of ten first-time entrepreneurs fail within the first 18 months. 80% crash. Research on new ventures, such as the four-year study conducted by PricewaterHouseCoopers shows that there are certain qualities that may help you succeed. Most of these recommendations buck conventional marketing and business advice, but, then again, each individual and business has to tread its own path. The unconventional usually succeeds.
You can make a name for yourself in well-known papers such as the Guardian, Huffington Post and Washington Post, and promote your business at the same time. People do it all the time. There’s one condition. You can't advertise yourself. Readers don’t want to be marketed to. They want to be helped. To win editorial acceptance, you need to use your expertise to write on a topic that helps that paper’s readers. Your post should be useful, timely, original and relevant. Your byline directs people to your business, and if readers were sufficiently wowed by your article, they will come to your website, or call your number to find out more about you.
Away with the word customer case studies! It sounds too clinical and detached. Call it a ‘success story’, instead. Your client had a need or problem that no one could solve. You, or your organization, swooped in and provided a product or service that helped that person. Your client’s business soared, or his skin healed, or his dog recovered - whatever the case - you helped him live ‘happily ever after’.
That’s the crux of a ‘customer success story’.
It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website visitors visit websites when they’re not ready to buy.
So how do you make your business’s website visitors ready to buy?
Staying organized these days seems to be just as hard as ever, even with the thousands of apps and tools out there designed to make things easier. But one tool really stands out among the rest for online marketing and practically anything else - Trello - and it's because it's so darned simple. Imagine an old time card punch system. The card sat in the "out" slot until the employee came in, entered data to the card (by punching it) and moved it to the "in" slot. At the end of the pay period, the cards would be collected and taken to another location for processing paychecks. This is the simplicity of Trello.
Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising. In this article, we’ll specifically talk about how to use Facebook via paid advertising in order to generate leads.
You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work? In this article, I’m going to explain how to set-up a lead capturing funnel just 3 easy steps.
Ever wonder if you could do more with your Facebook page? Make it look sleeker, different from the rest? Could it be more fun for your audience, and help you generate leads in a more efficient way? Facebook Enhancement apps let you customize your Facebook page and enhance it, helping differentiate it, engage fans, integrate what you are doing on other social media platforms and maximize lead capture. These tools permit the creation of custom tabs, they help you run promotions such as contests, sweepstakes, deals and polls to engage customers, and even make sales directly from the page.
Keeping track of marketing efforts is essential for every business. Doing so produces a guided track to visualize the company’s strategies and illustrates how it plans to achieve goals and objectives. One of the most popular ways companies accomplishes this is by creating a marketing plan.
According to William M. Pride, "the Marketing Plan is a written document or blueprint governing all of a firm's marketing activities, including the implementation and control of those activities."
At the end of March, Google held a live Q&A session, in which its Search Quality Senior Strategist confirmed that the top two factors for Google’s search rankings are: content and links pointing to the site (also called link building and backlinks).
This didn’t evoke much surprise - professional marketers around the globe know that those are two key SEO strategies to best optimize a website for search rankings. But it’s nice to know without a doubt what websites MUST have in order to fare well with Google.
In the past, it was a flier handed out to be saved on your target consumer’s fridge--or a magazine tear out. Nowadays, it’s email. Emails are a precious commodity, and your email list, a treasure chest of leads, data and information to glean for your best marketing campaign yet.
Even more precious are the many tips and tricks to get your prospective customer’s email address. Just like magic, if you do it well and do it right, you’ll be watching your database grow and your potential sales and conversions soar.