This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
Looking to acquire new customers or leads for your business? Many companies and businesses are utilizing email marketing as an effective tool in order to reach their target audience as well as garner more clients and brand awareness. But what exactly is email marketing?
The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the bandwagon and find your way to landing page bliss (and media dollars well spent!).
Right now, there are more than 414 million people who use LinkedIn throughout the world. Every second, two more people join LinkedIn. If you’re not on LI - or even if you have a LI account but don’t use it at least once a week - you are depriving yourself of networking and business opportunities, and it is ultimately harming your professional image.
Keep in mind that your site is one of the most important marketing tools you have. It’s the tool that helps you inform your clients, connect with them, and sell your products.
A company’s brand is more than just it’s logo. It is what the company outwardly projects and how the company tells us as potential clients and consumers what they are about, what they value, and what we can expect from their product or service. It is also what sets a company apart from competition and how they tell their audience why they should pick them and not someone else. I believe Jeff Bezos aptly summarized it when he said, “Your brand is what people say about you when you’re not in the room.”
Many marketers create audiences without ever leaving the realm of the Power Editor, but if you want your Facebook Ads campaigns to be truly effective, you may need to go outside those boundaries.
But first of all:
If you have the resources, you may have even hired a social media specialist to run your various profiles. But is your strategy really working? There are some business owners out there who would talk about how many followers they get or how many likes they have, but those numbers don’t necessarily equate to an increase in sales. Here are some measurements you can use to determine if your social media marketing strategy is really working.
That is a shame.
And it is proof of ineffective marketing strategies performed by business owners without experience or marketers who are not utilizing social media tools properly.
Maybe your agency has asked you what you like/don’t like/hope to see/want more of? Sometimes it helps to look outside of your brand, campaign--even industry altogether.
So where do you look to reinvigorate your ideas and shake up your senses? There’s a ton of things to keep in mind, as marketing is not a hard and fast science.
“Sitting is the new smoking”, is the new catchphrase in the medical community. But just as a sedentary lifestyle is detrimental to health, a static online presence is unfavorable for healthcare professionals, especially those looking to grow the number of patients coming through their doors.
Today´s competitive environment demands doctor´s offices, dentists, plastic surgeons and physical therapists, to adopt and adapt dynamic inbound marketing techniques traditionally used by small businesses.