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Marketing & Strategy

This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers. 

8 Tactics to Spice Up Your Facebook Page or Risk Losing Customers

Forty-one percent of small businesses in the United States use Facebook.

That equates to more than 40 million small businesses on Facebook in total - an increase of 10 million businesses from last year. Thirty million of these Facebook pages are updated regularly.

The facts don’t lie: more and more businesses are joining Facebook and using it as a marketing tool. If your business isn’t one of these 40 million, my best advice is that you should create a Facebook page today or contact us so we can help you set it up right.

But this post isn’t for businesses without Facebook pages - it’s for the businesses with Facebook pages. With increasing competition, you have to make sure that your Facebook page stays relevant, interesting and engaging, or else you risk losing potential customers.

How to write memorable blog posts

When trying to write a compelling blog post, many professional content creators make a costly mistake. And I mean costly because original content is gold in terms of SEO, and when your titles are not read and your articles not clicked on (and much less shared), we have squandered the valuable opportunity  to be up there.

Granted. It is hard to deliver high quality content on a regular basis. But there is so much material online that lack of inspiration and “writers-block” can no longer be an excuse for us.   

11 Keys to creating an effective case study

Do you often tell “on-the-fence prospects” the same remarkable story about how your business previously helped a desperate customer, to entice them to buy?

If so, you’re on the right track.

Story telling is a valuable resource for business success.

However, changing your approach to create customer satisfaction stories that can be repeatedly shared and viewed digitally is imperative.

But you will need much more than a sheet of paper with a bunch of testimonials about how amazing your product or service is. Smart buyers need to be convinced…and nothing is more convincing than a case study.

Case studies incorporate promotional marketing with customer evidence to tell a successful story of the business coming to the rescue for the customer.

Why does your business need a case study?

5 Marketing Things It's Okay to Try On-The-Fly

Here’s the thing. As business people and marketers, we LIVE for grand plans. We love plans. We like knowing what’s happening, when, for how much, why and how we’re going to use/measure/analyze it. Crazy!

But sometimes, we have to remember the art behind marketing, branding, communicating. It’s a game of trial-and-error, test and default. Sure, there are some things that can’t go unplanned: budgets, strategy, team responsibilities. But when it comes to pure creativity and the softer, subjective matters, it’s totally okay to just let things breathe for a bit first.

These days, it’s not just discovering the campaign slogan and printing a million flyers or setting a dozen storefront displays. With digital, and the ability to change certain things on the fly, it’s okay to dive in headfirst! You’ll learn from watching the world interact with your brand/product/idea -- and get the chance for some testing to boot.

How to Promote Your Non-Profit Online: Inbound Marketing Strategies

Now, don´t panic. Even if you don´t know what inbound marketing is, chances are your non-profit is already partaking in it. And when done right, it can be the most effective method for an NGO to enlist donors, supporters and volunteers.

Inbound marketing depends heavily on content. Thus, it adapts beautifully to the non-profit universe, where stories are compelling, moving and rich.

The following are some key elements of an effective inbound marketing campaign, and examples of NGOs that have applied them successfully:

1. Optimize Your Website to Increase Conversions

5 Common Misconceptions of Social Media

Many businesses may be a bit skeptical about social media. A lot of questions may run through your mind when wondering which social media is the best for you company.

Does it cost? How many posts a day? Some may even think they don’t have time for using social media.

Here are 5 common misconceptions of social media.

1. It’s free.

Social platforms are definitely free but if you want to be successful on social media you have to want to invest money on it. If you want to use organic reach just know that it’s extremely limited if you want to get noticed. Imagine you are at a concert, the people who are all the way in the front paid a lot of money to be there, then there’s the middle part of the concert venue where it wasn't as expensive but it’s neither free and you can still see perfectly. Then there’s the free ticket that doesn’t exist unless you win it but that winning ticket is one out of who knows how many others. In the end it’s better to invest in order to be seen on social media platforms. The days of free-and-easy organic social media exposure is long gone!

Facebook’s News Feed Shift Hurts Business Pages

You may or may not have heard about the “significant” Facebook News Feed algorithm shift that occurred in April. You may or may not have noticed a decline in Likes and comments on your business’s Facebook page.

Whether or not you know about this change - it’s affecting you and your business.

But before you start to blame yourself, your social media marketing manager or your social media agency, I’d like to explain why it’s not their or your fault, and what steps you can take to counteract these changes.

Understand that Facebook often refines the News Feed algorithms, then tests how useful and satisfying the changes are to users. This is a common practice and will continue to happen. Twitter and other social media sites do the same thing. (It’s a way for them to keep their sites from becoming irrelevant.) This change in April, however, was created to please people users, not business users.

What Was April’s News Feed Shift?

The main point of this News Feed adjustment was to bring Facebook back to an online, social place that is centered around friends and family, not businesses, organizations and public figures. To put it bluntly: This is not a business-friendly change.

Why your Nonprofit Needs a Social Media Strategy

In a social media environment that is increasingly commercial, content that reflects the best of the human spirit –our impulse to help, empower, and protect, is bound to generate deeper engagement with social media audiences. What this means for your non-profit organization, is that you are in a unique position to harness the power of social media in order to obtain: - Supporters for cause - Donations - Volunteers - Visibility

The Power of Social Media

Still, many organizations are not harnessing the power of Facebook, twitter, and Instagram to reach their goals.

Why You Should Hire An Agency for Your Business’ Social Media Marketing

I understand people like you.

You’re the owner or manager of a small business.

Your mind is overloaded with thoughts about work’s important impending tasks, employee performance problems and fantasies about the next piece of equipment you can’t wait to buy. You check your work email while on your breaks and enjoy talking about work to your loved ones and friends. You live, breathe and bleed this business.

Who could blame you? It’s your livelihood. It is the mark you intend to leave on the world.

And while you are engulfed with work, you forget about the everlasting mark your business leaves on the Internet - aka, its online presence.

Someone eventually asks you, “Is your business on Facebook?” Your teenage daughter wonders, “Is your company on Yelp?” A friend tells you that pay-per-click ads really helped his business, and you contemplate if it can help yours.

How to Put My Business on Google and Google Maps?

Ever wonder how businesses appear on Google Maps and Google Search Results?

If you’ve ever wanted to find out exactly what you need to do to add your business to Google’s local search results and maps results, we’ll teach you what you need to do. There’s no magic, special accounts or privileges, or any cost to do so! It’s totally free and anyone can do it!

An important fact to mention is that the process of adding your business to Google also creates a Google+ (Google Plus) page for your business. Google now uses Google+ pages as the main focal point of Business pages on the Google network. Your Google+ page will in fact be your Google Local listing (Now just called your Google Maps listing), which also used to be called Google Places (Now part of the Google My Business dashboard).

In fact, Google is so interested in having you add your business listing to their directory that it has now launched and entire team devoted to this task. Google is calling this new initiative “Get your Business Online” (GYBO). The GYBO team is traveling across the US giving free sessions on how to put your business on the map. But you don’t need to attend the seminar to figure it out, we’ll spell it out step-by-step for you:

Step 1: Search for Your Business

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