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Marketing & Strategy

This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers. 

What Businesses Can Expect From a Facebook Advertising Campaign

Facebook Advertising Might Be Your Next Major Marketing Breakthrough

Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.

Social Media Contests that Won’t Break the Budget

Social media contests are a great way to spread the buzz and get your fans and audience excited, engaged and talking about you. You’ll also find that a successful contest will produce an exponential increase in reach and overall talk about your brand.

The best part? A user-generated social contest can be run without spending much at all, as it typically starts snowballin’ amongst itself.

So what to do?

Here are 4 types of contests you can try now -- and 5 things you’ll need to do to get them going successfully!

Just keep these rules in mind, and it’s smooth sailing!

How to choose the best social media networks for your company

Not many people know which social media is best for their company.

There are so many on the internet these days you don’t even know where to start. So where do you start? That’s the question I suppose everyone asks themselves. But before I continue let’s just get something straight, you shouldn’t be on every platform! It’s so easy to create so many accounts but why would you want to be on Pinterest when your a Doctor.

So how do we categorize social media sites?

Ask yourself these 3 important questions.

  1. Who is my audience?
  2. What is the purpose of [blank] network?
  3. What is its functionality?

Let’s have a rundown on a few popular networks so you see what I mean.

8 Tactics to Spice Up Your Facebook Page or Risk Losing Customers

Forty-one percent of small businesses in the United States use Facebook.

That equates to more than 40 million small businesses on Facebook in total - an increase of 10 million businesses from last year. Thirty million of these Facebook pages are updated regularly.

The facts don’t lie: more and more businesses are joining Facebook and using it as a marketing tool. If your business isn’t one of these 40 million, my best advice is that you should create a Facebook page today or contact us so we can help you set it up right.

But this post isn’t for businesses without Facebook pages - it’s for the businesses with Facebook pages. With increasing competition, you have to make sure that your Facebook page stays relevant, interesting and engaging, or else you risk losing potential customers.

How to write memorable blog posts

When trying to write a compelling blog post, many professional content creators make a costly mistake. And I mean costly because original content is gold in terms of SEO, and when your titles are not read and your articles not clicked on (and much less shared), we have squandered the valuable opportunity  to be up there.

Granted. It is hard to deliver high quality content on a regular basis. But there is so much material online that lack of inspiration and “writers-block” can no longer be an excuse for us.   

11 Keys to creating an effective case study

Do you often tell “on-the-fence prospects” the same remarkable story about how your business previously helped a desperate customer, to entice them to buy?

If so, you’re on the right track.

Story telling is a valuable resource for business success.

However, changing your approach to create customer satisfaction stories that can be repeatedly shared and viewed digitally is imperative.

But you will need much more than a sheet of paper with a bunch of testimonials about how amazing your product or service is. Smart buyers need to be convinced…and nothing is more convincing than a case study.

Case studies incorporate promotional marketing with customer evidence to tell a successful story of the business coming to the rescue for the customer.

Why does your business need a case study?

5 Marketing Things It's Okay to Try On-The-Fly

Here’s the thing. As business people and marketers, we LIVE for grand plans. We love plans. We like knowing what’s happening, when, for how much, why and how we’re going to use/measure/analyze it. Crazy!

But sometimes, we have to remember the art behind marketing, branding, communicating. It’s a game of trial-and-error, test and default. Sure, there are some things that can’t go unplanned: budgets, strategy, team responsibilities. But when it comes to pure creativity and the softer, subjective matters, it’s totally okay to just let things breathe for a bit first.

These days, it’s not just discovering the campaign slogan and printing a million flyers or setting a dozen storefront displays. With digital, and the ability to change certain things on the fly, it’s okay to dive in headfirst! You’ll learn from watching the world interact with your brand/product/idea -- and get the chance for some testing to boot.

How to Promote Your Non-Profit Online: Inbound Marketing Strategies

Now, don´t panic. Even if you don´t know what inbound marketing is, chances are your non-profit is already partaking in it. And when done right, it can be the most effective method for an NGO to enlist donors, supporters and volunteers.

Inbound marketing depends heavily on content. Thus, it adapts beautifully to the non-profit universe, where stories are compelling, moving and rich.

The following are some key elements of an effective inbound marketing campaign, and examples of NGOs that have applied them successfully:

1. Optimize Your Website to Increase Conversions

5 Common Misconceptions of Social Media

Many businesses may be a bit skeptical about social media. A lot of questions may run through your mind when wondering which social media is the best for you company.

Does it cost? How many posts a day? Some may even think they don’t have time for using social media.

Here are 5 common misconceptions of social media.

1. It’s free.

Social platforms are definitely free but if you want to be successful on social media you have to want to invest money on it. If you want to use organic reach just know that it’s extremely limited if you want to get noticed. Imagine you are at a concert, the people who are all the way in the front paid a lot of money to be there, then there’s the middle part of the concert venue where it wasn't as expensive but it’s neither free and you can still see perfectly. Then there’s the free ticket that doesn’t exist unless you win it but that winning ticket is one out of who knows how many others. In the end it’s better to invest in order to be seen on social media platforms. The days of free-and-easy organic social media exposure is long gone!

Facebook’s News Feed Shift Hurts Business Pages

You may or may not have heard about the “significant” Facebook News Feed algorithm shift that occurred in April. You may or may not have noticed a decline in Likes and comments on your business’s Facebook page.

Whether or not you know about this change - it’s affecting you and your business.

But before you start to blame yourself, your social media marketing manager or your social media agency, I’d like to explain why it’s not their or your fault, and what steps you can take to counteract these changes.

Understand that Facebook often refines the News Feed algorithms, then tests how useful and satisfying the changes are to users. This is a common practice and will continue to happen. Twitter and other social media sites do the same thing. (It’s a way for them to keep their sites from becoming irrelevant.) This change in April, however, was created to please people users, not business users.

What Was April’s News Feed Shift?

The main point of this News Feed adjustment was to bring Facebook back to an online, social place that is centered around friends and family, not businesses, organizations and public figures. To put it bluntly: This is not a business-friendly change.

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