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Tuesday, 07 April 2015 11:53

Explainer Videos: A great, quick and affordable way to promote your brand, products and services.

What is an Explainer Video

A great way to share your ideas in an easy-to-understand format.
An explainer video is a special type of marketing video focused on explaining to your target audience what your company, brand, products or services are all about in a few short minutes. Explainer videos are generally between 30 seconds to 2-3 minutes long, sometimes longer depending on the content.

An Explainer Video is a very effective marketing tool to get your message out there in a fast, friendly and fun way. Today we live in a content intensive information world where people are bombarded with too many ads, posts, messages, which has resulted in them having a short attention span to any one message. For this reason, a short, sweet and well created explainer video can have a great impact in marketing an idea, brand, and benefits of a product or service.

What is the purpose of an Explainer Video

The goal of an explainer video is simple: To highlight the key benefits of a product or service that a company offers. People mostly care about how something can help them solve or alleviate a pain point, and a short video is the perfect way to convey this message in a short and direct way, cutting out all the clutter that a brochure or complex website would offer through written text. 

What should an Explainer Video include?

The video should be short and to the point, that’s the goal of this digital marketing tool. The video should include and highlight various key points to increase the likeliness that people will trust you, your message and will incite them to take action.

Your video should include the following key points:

  1. Short introduction to your company and brand
  2. Company’s tagline or key value proposition. What pain or problem do you help solve for your potential clients?
  3. Highlight of three to seven key benefits of your product/service, and how you help solve customer pain points.
  4. How are your offerings different than the rest of the competition? Why should clients choose to work with your business?
  5. Remind your audience once again what makes you an expert.
  6. Use a call-to-action towards the end and push your viewer to engage with you further.
  7. Finish the video with your company’s logo and contact information.

Explainer Video types, qualities and budgets.

There are many ways to create an explainer video, and that’s part of the fun and challenge. Depending on your budget and your target audience, you might choose to do one type of video versus the other. Let’s explore a few options:

1. Simple Whiteboard Explainer Video.

These type of explainer videos have been pretty popular in the last few years. They were started by a series of videos that showed a live illustrator drawing various illustration on a white board and walking the viewer through various concepts. The video was shown in fast-forward, yet it was clear it was done by a real person.

The whiteboard explainer video in it’s simplest form is someone walking a user through a short presentation as they draw on a board. It’s simple, easy to follow, and to the point. No fancy animation, no professional video graphics, etc.

Checkout this amazing white board video example made by Coca Cola:

Price: Starting at $197 USD for 30 seconds


 

2. Animated Explainer Video

This is the next quality level of explainer videos. It isn’t as simplistic as the whiteboard one, nor as complex as a recorded video. Animated videos have gained lots of popularity lately, as they don’t require anyone to record anything, doesn’t need live actors, nor high-end video editing. In fact, there are many web-based services that allow anyone to create their own short animated video.

For a more professional approach, it’s best to hire a company to create your animated video. When you do so, the animated video will include the development of a script, professional voice over recordings, a storyboard of how the animated video will look like, and then the final high-quality animation of your explainer video.

It’s important to note that the quality of the animation can vary from animator to animator. Some are super high-end animations, and some are lower or medium quality. The most important part of a successful animated video is the script, as it is the content and words that the video would include. A great video will include a script that’s focused in generating conversions on your website, such as leads from someone filling out a web contact form. The script should be written with a marketing focus in mind and include the key points mentioned above.

Pricing:

  • Do-it-Yourself video: Starting at FREE
  • Professionally created video: Starting at $800 per minute.

Checkout this sample animated video developed by Bloominari:


 

3. Recorded Videos.

These type of videos primarily focus on the use of recorded video to create the bulk of the explainer video, although they may also include the use of some animations. A recorded video could be a great option if your product or service is easier to explain through scenes that includes real people and settings.

One of the greatest benefits of this type of video is that recording could be completed in just a day or two, and that the characters of the video could simply be you and your company’s staff (saving on actors costs), as well as featuring one or two of your best clients giving a testimonial.

A recorded explainer video often uses the “interview technique”, and highlights the answers that various people have about the benefits of using a product or service. It’s a super popular method used by many TV Ads as well, as they provide the social-proof that shows viewers how other people have benefited from such products/services; creating a deeper connection with potential clients.

Pricing: Starting at $895


How to get your own explainer video

It’s simple, you can either design it yourself or hire someone to help you.

If you’d like to try your own creative skills, checkout these great web-based tools:

If you prefer to get help from our professional animation team, contact our Bloominari marketing team, and an expert will get in touch with you shortly.

 

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Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

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