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Tuesday, 05 December 2017 07:15

Your Passion is Your Greatest Asset, Learn How to Harness It

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As a business leader, you need passion to motivate your clientes and your team

Finding your passions as a leader and learning ways how to cultivate them in your organisation is critical to running a high-performing business. Any business, more specifically a start-up venture, is a gamble but if your business idea is one that can potentially be profitable, then having an innate passion for what you do will make the difference between success and failure.

Here are five reasons why:

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1.Passion Drives Excellence

It is very important for a business leader to establish an area of expertise or core competency that will enable you to stand out from your competitors and let your reputation pervade your target market. In business, you will meet a lot of people with pain points and needs which they hope you can address. If you’re passionate about your craft, your language and approach to each client will always exude excellence.

To a passionate person, a business deal is more than just a simple transaction. Passionate people are emotionally invested in their clients and become very protective of the client. In order to ensure their clients’ satisfaction, passionate business leaders utilise the collective knowledge, skills, and experiences of their company to provide their customers with nothing but the best service they can receive.

2.Passion is Essential to Having Grit

Having grit – which is the combination of passion and perseverance – is important when things get rough in your business. Angela Lee Duckworth, assistant professor of psychology at the University of Pennsylvania, considers grit a highly relevant performance metric, just as critical as IQ. According to her research, grit is “the tendency to sustain interest in and effort toward very long-term goals.”

According to her interview with New York Times, Duckworth said, “You cannot will yourself to be interested in something you’re not interested in. But you can actively discover and deepen your interest.” Passion, combined with perseverance – are the most important ingredients that will drive you into committing the kind of “difficult, effortful, and sometimes frustrating practice” that truly makes you better over time.

3.Passion Drives Creativity

Passionate people believe that routine is the greatest enemy of success. They strongly despise dull and repetitive approach and seeks new and exciting ways to delight customers and are very willing to take the risk to reap the potential reward.

This reward, however, goes beyond money and revenue growth; passionate people take pride in having fully satisfied customers who come out to rely on them to deliver excellence each and every time. Overall, they are out-of-the-box thinkers who try on new things to wow their customers and challenge the competition.

4.Passion Gives You the Courage to Pursue Your Idea

Although as a business start-up you’re going to need to some form of basic understanding in what you do, you don’t necessarily have to have a business background to succeed. Business knowledge can be taught and in addition, learned through experience.

Take Richard Branson for example. When he started his record mail order business back in 1970, he had no experience apart from running a student magazine. Although he lacked the experience or the knowledge to be the multi-national company owner and business tycoon that he is today, his passion for his craft has made it possible to get him where he is now.

 5.Passion Glues Knowledge and Experience Together

Just as business know-how can be learned and taught, the experience can be bought as well. How? By employing the right key people in the right areas of your business. Doing so can help you equip your organisation with a wealth of experience and background knowledge that you may never gain in a lifetime of working.

However, although you need a strong and experienced people around you, it’s highly unlikely that they’ll share the same level of desire and passion for your business as you. Therefore, it’s your passion and desire which should undoubtedly be the main driver in your business. It’s your greatest asset - a great motivator that gets you up in the morning and keeps you focused and ready to face the challenges ahead.

Original content and Infographic created by www. businesscoachessydney.com.au

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Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

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