Precision Targeting vs. Wide Appeal
3. Targeting Strategies
Google accounts for nearly 70% of all online searches, and the sheer number of daily searches means marketers have to tailor their paid ads and keywords very thoughtfully. Google AdWords also hinges on the ability to empower your search result rankings through various channels, such as your content, site update schedule, keywords, link history, and various others. If you update your website frequently with valuable, high-quality content, Google will boost your rank in search results.
Facebook wasn’t originally built for marketing, but it has quickly become one of the most powerful advertising platforms in existence. Social media offers people an easy way to connect and share things with one another despite increasingly busy schedules, and brands can use the inherent personal atmosphere of social media to make meaningful connections.
4. User Experience
If people have good experiences with a brand, they will typically recommend the brand to their friends. Word-of-mouth advertising has always been a powerful marketing asset, and Facebook makes it even more effective.
Tailoring keywords, key phrases, keyword density, and various other search patterns is a constantly changing game. Search engine optimization (SEO) can be tricky, but it is imperative that you never dabble in “black hat” SEO tactics. Attempting to manipulate search engine algorithms typically results in a penalty and Google is very unforgiving of suspended accounts. Google AdWords may reach a wider audience, but getting the results you want will depend on your SEO capabilities. Social media requires a more personalized touch.
Related Post: Facebook Boosted Posts Vs. Ads
5. Leveraging The Differences and Similarities
Facebook Ads and Google AdWords are too valuable to ignore, so it’s going to take some experimentation to determine how much of an investment you should make in each. Facebook is all about catching people’s attention amid an endless scroll of content. Google AdWords demands careful attention to detail and answering specific questions for searchers.
Ultimately, success with Facebook Marketing and Google marketing hinges on the ability to tailor your content. Sites with relevant, valuable content rank better in Google searches. Facebook offers powerful targeting to help you reach a broad audience. Experimentation will tell you which one demands more of your brand’s attention over time, but both should play a role in your marketing strategy for maximum visibility.