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Hashtags, are defined as a # sign followed by a word or phrase; when the two are combined, it becomes a link you can click on to see other posts that include the same hashtag.

Want to see public posts for a hashtag? Copy and paste these links into your browser and replace “Bloominari” with the hashtag of your choice:

Why Should You Use Hashtags?

  1. Your readers understand what your post is about. For example, “We’re excited to bring #DeepDishPizza to our #LaJolla location!” makes it clear that you’re talking about a specific product and a specific location.
  2. You improve the chances that people outside of your immediate network (i.e., people who are not yet following your social media account) will find your post. Your post will appear with all the other posts that include that hashtag.

Use hashtags sparingly and only for the key topics or phrases — especially on Twitter! (Remember, those # signs still count as characters.) Instagram has a limit of 30 hashtags in a comment.

What Hashtags Should You Use?

When posting, think about including hashtags for:

  • your brand (e.g., #bloominari)
  • important services (e.g., #socialmediamarketing)
  • relevant events or holidays (e.g., #thanksgiving or #SDCC)

Depending on your industry, there may be specific hashtags that you may want to include that are unique to that community.

Published in Marketing & Strategy

Let's highlight what's happening in today's Internet marketing world, and how it may affect and benefit your small business marketing.

In this post we'll take a look at the following news:

  1. Google's Moblie Update Slowly Rolling Out
  2. Bing will be ranking moible friendly (responsive) web pages better
  3. Bing ADs Shopping Campaings are now in Beta
  4. Instagram's new Filters, Emojicons in #Hashtags and new music channel

1. GOOGLE’S MOBILE UPDATE SLOWLY ROLLING OUT

Google announced that their Mobile Update went live, as promised, on April 21st. Those of us watching at that time were left ...well disillusioned with the lack of a dramatic or even in some case a noticeable change in mobile traffic.

Published in News
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