As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other webpages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.
Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions to your brand.