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Running your own business is a no easy accomplishment. With a lot of moving parts that you need to keep in check, it can be quite challenging and daunting to operate. But when done right, venturing into your own business can be one of the most rewarding decisions you’ll ever make in your life.

If you’re planning, yet still afraid to take the challenge of entrepreneurship, then worry not because we’re here to help you out. Here are top 10 secrets you need to know to run a successful and profitable business.  

Monday, 02 May 2016 20:46

Understanding the Marketing Plan

Keeping track of marketing efforts is essential for every business.  Doing so produces a guided track to visualize the company’s strategies and illustrates how it plans to achieve goals and objectives. One of the most popular ways companies accomplishes this is by creating a marketing plan.

According to William M. Pride, "the Marketing Plan is a written document or blueprint governing all of a firm's marketing activities, including the implementation and control of those activities."

 

Published in Marketing & Strategy

Q: Do I really need a website for my small business? Or can I use my Facebook business page as my website?

Facebook business pages are a great way to connect with your customers and build an online presence, but it should not replace your website. In today’s digital age, a business website is essential in broadening your reach.

Websites offer the following:

  • A place for customers to go and learn more about who you are and what you do
  • Customizable interface and content
  • eCommerce
  • Blog page (more opportunity to highlight who you are and what you do)
  • Online marketing capabilities (AdWords, retargeting, SEM, SEO, etc.; essentially, more opportunity for customers to find you online)

Q: How do I get people interested in buying my products and services?

In order to start moving product and selling, you need to start marketing. Steuart H. Britt illustrated it best when he said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”.

One of the most fundamental sales strategies is called the “Marketing Mix”.

Published in Marketing & Strategy
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