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If your target market is under the age of 60, chances are that your email marketing leads will first see your email on a mobile device. It will pop up loud and clear like a shining beacon on the screen of a cutting edge iPhone, Samsung, or Motorola phone.

If your subject line isn’t relevant, compelling, and clickable, the rest of your content doesn’t matter – it’s gone forever with the swipe of a finger.

Instead of letting your email marketing efforts fall flat, consider the impact your subject lines may be having on your open rates.

Published in Marketing & Strategy
Monday, 05 June 2017 07:00

What is an Email Drip Campaign?

Marketing automation is a tricky area for many marketing pros, but it’s important to understand the potential automation has when executed well. Email marketing has been a staple of the marketing world since the dawn of the internet, but many marketers unfortunately overlook its lasting potential, especially when you curate your automation to your readers’ actions.

Many companies rely on very basic forms of automation such as receipt emails after completed transactions, confirmation emails after customers perform specific actions, support ticket information, and other basic automatic messages. A drip campaign takes automation a step further and leverages automation as a more valuable marketing tool.

Published in Marketing & Strategy

#MarketingFridays Episode 2

Full video transcript and video below.

Hello, this is Jaime from Bloominari and welcome to the second episode of Marketing Fridays.

Today is January the 13th 2017 and today I'm going to be talking to you about 15 different categories that are related to automating different parts of your business. Yes, as I said we're going to be focused on marketing automation ionn most of these episodes but I definitely want you t get an idea what different things you can do and automate many things within your business that are going to help you save again a lot of time and hopefully also a lot of money.

I'm all about trying to make my day more efficient and finding amazing tools that will help me work better. And I know that a lot of small businesses have the exact same challenges and want to do the exact same things. So now let me switch to my screen and let me show you the 15 different categories of how you can automate or make things that are going to help you work faster. Thank you.

Published in Video Blog
Monday, 11 April 2016 20:20

The Ins and Outs of Email Marketing

Looking to acquire new customers or leads for your business? Many companies and businesses are utilizing email marketing as an effective tool in order to reach their target audience as well as garner more clients and brand awareness. But what exactly is email marketing?

 

Published in Marketing & Strategy

If you are an email marketer or handle email campaigns on a regular basis then you’re sure to benefit from this post. We’ve picked the 10 most common blunders and mistakes done by email marketers.

These are small mistakes that can have a huge impact on your overall E-mail marketing strategy. After we list al of these terrible blunders we’ll tell you how you can fix them.

We have executed multiple e-mail marketing campaigns and figured out the best practices to ensure smooth and successful campaign results. So, if you are planning to send your next e-mail campaign, don’t miss the following points:

Published in Marketing & Strategy
Monday, 19 January 2015 16:00

Campaign URLs 101

 

What are Campaign URLs, anyway?

If you’ve ever clicked a link, then noticed a string of text at the end of it that begins with a ? and ends with a jumble of text — maybe something that looks like www.examplepage.com/?utm_source=facebook&utm_medium=post&utm_campaign=organicsocialmedia — you’ve stumbled across a campaign URL!

But what is a campaign URL, exactly, and why should you use one?

Online Marketing 101

Online marketing is all about sending visitors to your website from various traffic sources and encouraging those visitors to take action.

The action will be different depending on your small business; some examples include calling your brick-and-mortar location, signing up for your email list, downloading a special coupon or eBook.

Published in Technology

Already have a professional business website?

If your business already has a website, then you’re on the right path to generating more money through the amazing benefits of promoting your company online. On the other hand, if your company still doesn’t have a professional website, then many could argue it doesn’t exist. Well, it might physically exist, but if it’s not a click away on the Internet in today’s digital era then it basically doesn’t exist in the eyes of most people. Agree?

Having a professionally designed business website is the first step in ensuring that your company can succeed in today’s online world. Want to learn more? Read about the Top 5 must-have digital tools to take your business online.

From this point forward, let’s just assume you already have a business website. Great! “Now what?” you may ask yourself, “How can I make money from my website and generate leads?” That’s exactly what I’d like to help you with, so let’s get to it.

Intro to website and email marketing lead generation

The five basic steps for generating leads are as follows:

1) Create landing pages on your website, 2) Drive traffic to your website, 3) Attract your online visitors by offering them valuable information & tips to help them solve their problems, 4) Capture their information (convert them into leads), and 5) Follow-up with them via automated e-mails.

Published in Marketing & Strategy
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