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Understanding the differences between Google AdWords and Facebook is crucial to marketing success.

Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics for generating traffic on one platform may not work on the other.

1. Different Purposes: Awareness and Intent

Think of the purpose behind Google: people want to know more about something so they search for answers. There is a motive or intent behind every Google search, whereas Facebook curates ads and sponsored content based on users’ apparent interests. Marketers must approach these platforms differently to make valuable connections.

2. Specific Ideas vs. Broader Concepts

When tailoring a strategy to Google, the goal should be to answer very specific questions. For Facebook, it’s more about casting a larger net to a wider audience.

Published in Marketing & Strategy

At the end of March, Google held a live Q&A session, in which its Search Quality Senior Strategist confirmed that the top two factors for Google’s search rankings are: content and links pointing to the site (also called link building and backlinks).

This didn’t evoke much surprise - professional marketers around the globe know that those are two key SEO strategies to best optimize a website for search rankings. But it’s nice to know without a doubt what websites MUST have in order to fare well with Google.

Published in Marketing & Strategy

We're exited to introduce Bloominari's newest service through our partnership with San Diego's top performing Google Photographer!

Introducing Google "Inside View" 360° Virtual Tours

Ever wonder how businesses are able to showcase a 360 degree virtual tour of the inside of their businesses?

Wonder no more, as Bloominari now offers local San Diego businesses or any business around the US, the ability to add a touch of magic to their online presence on search results and Google Maps.

Through our new partnership with the top performing Google trusted and certified photographer in  San Diego (out of a total of 6), we're now able to help every small, medium or large business to showcase their offices, showrooms, or any other area of their physical business on Google's search results and Google Maps listings.

Why should you have a Google Virtual Tour?

Published in News

The Most Obvious Choice Might Not Be the Best One

Google Adwords is normally the first name that comes to mind when most people think of Pay-Per-Click advertising or online display networks.

This is more than understandable. Google is the undisputed king of the internet (especially in terms of search volume and users).

Most established small businesses looking to “branch out” into online advertising look to advertise on Google first. However their “search” usually begins and ends there once they hit their ad budget (and usually doing so very quickly) and are confused as to the next best option.

In terms of reaching the most eye balls, Google is still #1 by far. There are other very effective display networks other than the Silicon Valley giant out there though. When determining which one is actually the best choice for your business, Google isn’t always the default choice.

Below are some of the pros and cons of the three biggest display networks you can advertise on:

Google Adwords

Pros:

  • Most popular search engine (by far) accounting for 67% off all online searches
  • Younger, savvier internet users (in general)
  • Biggest content network & more ad extension (for adding business contact details, etc.)
  • More intuitive interface and easier to set up

Cons:

  • Most expensive (also by far)
  • Less affluent searchers (when compared to Bing / Yahoo)
  • Slightly lower conversion rates (also when compared to Bing / Yahoo)
  • Very unforgiving if your account gets suspended
  • Lower quality scores for sites with affiliate links

Published in Marketing & Strategy
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