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Now that you understand a bit about mobile marketing, it’s time to go deeper.  Use what you learned about mobile marketing and make it work for your brand.

Mobile marketing is an evolving game. Every new advance in technology and each new trend adds another layer of complexity to successful mobile marketing. Now that you’ve gained a basic understanding of how mobile marketing works, it’s time to start making it work for your brand to maximum effect.

Published in Marketing & Strategy

Mobile is one of your most important marketing concerns

Are you paying enough attention to mobile with your marketing efforts?

Mobile technology is more popular than ever, and marketers need to know how to approach mobile if they want their companies to remain competitive. Every business—no matter how big or small—must understand mobile marketing to have a solid foothold in the mobile realm of the digital age. Mobile marketing is designed to reach customers on the smartphones and mobile devices that they carry on the go.

Published in Marketing & Strategy

Online methods to help you attract more readers to your blog

After more than one decade of promoting various WordPress blogs and scrutinizing masses of script on the subject, I amassed some methods that work better than others. Here are my most popular ideas.

Published in Marketing & Strategy
Sunday, 07 August 2016 17:06

How to use Quora as a marketing tool

Quora, question-and-answer site, is barely six years old and it has already made its dent as one of the foremost platforms in the digital marketing universe. Robert Scoble, American blogger, technical evangelist, and author, says that Quora succeeds precisely because it integrates the capacities of Facebook and Twitter. Competitor with 46 other Q&A sites, including Yahoo!Answers, Quora dominates by hosting longer and meatier answers to high-quality questions.

Published in Marketing & Strategy

Messenger is evolving into a full blown content platform… and taking on your phone number 

There was a time when asking for a phone number meant something.

It took some courage, it established hope, it was a test of sorts… Would we get a fake? Would the other person answer when we called? Exchanging phone numbers could be the beginning of a fruitful relationship, or of a harassment nightmare. Once people obtained ours, we had no control.

Now Facebook proposes to change everything.

The premise: It´s easier to know a person´s name than their phone number. So why go through the trouble of asking? Not only is that uncomfortable, but using the name as a reference is a more effective way of getting in touch.  

Published in Marketing & Strategy
Monday, 30 November 2015 22:42

Online Marketing Strategy Plans for 2016

The early bird gets the worm.

Or, at least, you have much better odds of getting the worm than those who procrastinate.

Now that the end of the year is approaching, this might naturally feel like a good time to slack off. Alas, there is pivotal research and planning to be done!

Take advantage of the new year and use this as a time to gain momentum.

When you take the time to plan ahead, you are more likely to budget wisely, use your time more efficiently and think up creative tactics to beat out your competition.

A new year brings new opportunities, new obstacles and new goals. Do some brain storming and figure out what those are for your business!

Read my below-mentioned ideas about what you should do in December 2015 to get ahead for 2016.

Published in Marketing & Strategy

Ever wonder how businesses appear on Google Maps and Google Search Results?

If you’ve ever wanted to find out exactly what you need to do to add your business to Google’s local search results and maps results, we’ll teach you what you need to do. There’s no magic, special accounts or privileges, or any cost to do so! It’s totally free and anyone can do it!

An important fact to mention is that the process of adding your business to Google also creates a Google+ (Google Plus) page for your business. Google now uses Google+ pages as the main focal point of Business pages on the Google network. Your Google+ page will in fact be your Google Local listing (Now just called your Google Maps listing), which also used to be called Google Places (Now part of the Google My Business dashboard).

In fact, Google is so interested in having you add your business listing to their directory that it has now launched and entire team devoted to this task. Google is calling this new initiative “Get your Business Online” (GYBO). The GYBO team is traveling across the US giving free sessions on how to put your business on the map. But you don’t need to attend the seminar to figure it out, we’ll spell it out step-by-step for you:

Step 1: Search for Your Business

Published in Marketing & Strategy
Wednesday, 29 July 2015 14:37

4 Key Benefits of Instagram

Instagram is right for any kind of business either large or small. Many business owners may be a little skeptical about it but let me explain why it is more than just visual content. Instagram has generated more than 300 million active users, has an average number of 70 million photos posted daily, and has caught the attention of both large and small businesses.

Let’s take a look at our 4 key benefits.

1. Connecting with audience/customers

Published in Marketing & Strategy

Let's highlight what's happening in today's Internet marketing world, and how it may affect and benefit your small business marketing.

In this post we'll take a look at the following news:

  1. Google's Moblie Update Slowly Rolling Out
  2. Bing will be ranking moible friendly (responsive) web pages better
  3. Bing ADs Shopping Campaings are now in Beta
  4. Instagram's new Filters, Emojicons in #Hashtags and new music channel

1. GOOGLE’S MOBILE UPDATE SLOWLY ROLLING OUT

Google announced that their Mobile Update went live, as promised, on April 21st. Those of us watching at that time were left ...well disillusioned with the lack of a dramatic or even in some case a noticeable change in mobile traffic.

Published in News

This post is the continuation of our previous post  “Online Marketing On A Tight Budget - How To Prioritize Your Marketing Efforts”. Please read the previous post first, so that this post will make more sense to you.

Our previous article summarized the Top 5 Internet marketing tools and services to consider when promoting your business online. Let’s recap what they are:

In order of importance, the top 5 online marketing tools we recommend are:

  1. A Business Website: The home and basis of all your digital marketing efforts
  2. Online Advertising: The tool to drive people to your website immediately
  3. Social Media Presence: Helps you connect with your target audience instantly
  4. E-mail MarketingLets you stay in touch with your existing leads and clients
  5. Content Marketing, Blogs and SEO: Provides in-depth and valuable information to your end users, and proves to you audience by “showing” your company’s expertise and value proposition rather than just “telling them” what your company can do.

Small business and the Internet marketing world

At Bloominari, we mostly work with local small businesses which are either brand new to the Internet marketing world, or have used some digital marketing tools but don’t quite know exactly how to best use them to generate leads and grow their business.

Our marketing team is constantly talking to small business owners who are usually too busy managing their own company and don’t have the time, expert knowledge or know-how for how to market and promote their products and services in the most efficient way. That’s where our team of experts come into play and help our clients to focus on their business, while we focus on marketing it.

How to promote a business on the Internet with a limited budget

Let’s assume you have a new or existing company called “Baby Cubs” and you want to promote and market your business online. For illustration purposes, let’s assume you have a limited marketing budget of $5,000 USD to get started. How should you spend it?

First, let us recommend that you divide your marketing efforts into two stages.

  • Stage 1: The Essentials - Build a very professional, and mobile-friendly business website, drive traffic to it and connect with your existing and potential customers on social media.
  • Stage 2: Keeping Your Audience Engaged - Follow up with your customers through an e-mail newsletter: share your news, new products/services, and tips on how to help your clients. Then continue to bring value to them by sharing your expertise and valuable tips and tricks through a blog - which in turn will help increase your search engine rankings.

STAGE 1: The Essentials

Based on the example of the “Baby Cubs” company, we recommend that you invest your first $5000 dollars on Stage 1. Then, once your company starts (or continues) earning money you could move to Stage 2 and invest an additional $3,000-5000.

DesignYourSuccessStep 1: Build a professional business Website

First thing we ask our client is “Do you have a company website?”, if the answer is yes, it’s a good sign they understand the value of having an online presence. If they don’t have one, we discuss the importance of having one built and they key elements it must have in order to be used as a powerful marketing tool for the rest of their digital marketing strategy. Learn more about the importance of the website on our first post.

Recommended allocation of your marketing budget to build your professional small business website:

  • 25-40% of $5,000 ($1,250-$2,000)
  • Price range for a 10 page website: $1,000 - $5,000

If your Baby Cubs company already had a website, then you could invest the website design budget on the rest of your marketing strategy.

Related post: Business website, mobile app or both? How to choose the right solution

Step 2: Drive traffic to your website

In the same way that physical store owners try to get people through their door to bring in sales, you also have to drive virtual web users (Internet traffic) to your website, which is your company’s digital headquarters online.

Published in Marketing & Strategy
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