Search engine optimization (SEO) is a very prevalent tool in the marketing world. It is used by marketers to drive organic traffic to their website. SEO helps your content stand out without listing it as an advertisement. It can eventually get you more business - if used correctly.

SEO helps you to create awareness amongst the crowd. If your brand enjoys a loyal customer base, SEO helps by updating them on new product lines or features. For attracting potential customers, SEO helps put your brand out there on the map, so more people can know about what is it that your brand sells.

The task of increasing organic traffic on your website isn’t always easy for businesses.

In fact, producing the right content that really meets the needs of potential customers or users and being able to reach these people are two of the biggest challenges, considering the high level of competition in virtually every industry.

That’s why SEO processes have become a major marketing tool for businesses that want to create awareness, acquire leads, and increase online sales.

Although these days there are many diverse and accessible advertising and marketing options for a company, they are also much more demanding.

In other words, the competition is getting stronger as the days go by.

The good news is that your competitors are already doing better than you are. One of the reasons why they’re your “competitors” is because they’re ahead of you in the organic ranking. Another reason, they’re smarter than you. Take it or leave it!

Therefore, knowing the keywords they’re currently ranking for which puts them ahead of you is important.

With this insight, you can develop a smarter SEO strategy to outrank them, or at least, double your organic traffic and revenue.

You can attract a lot of paying customers from your city, state, or country.

The truth is there’s no need spreading your marketing budget globally -- especially when your target audience is near you or prefers to visit a local store before buying a product?

According to Google, 4 in 10 people conduct a local search every day. As a business owner, the easiest way to reach these people and turn them into customers is by conducting a local SEO Audit to figure out their needs and behaviors.

Now, auditing websites can be a quite daunting and boring task for most people, especially for beginners. It’s a part of the business that most people wish they could ignore.

The process, however, is not as hard as a lot of people think it is. This post has simplified local SEO audit to eight basic steps.

These steps are very easy to implement and the aim of this is to ensure that local business owners are able to identify the problems on their websites which could be stopping prospects from visiting their store or placing an order on their online store.

Why Do You Need a Local SEO Audit?

You have a responsibility of driving leads and sales on your landing page. But you’ll never achieve your goal without taking drastic measures in SEO.

What is the foundation that helps you to increase conversions and make more sales on your landing page?

Traffic!

Listen, you'll hear many people tell you about how traffic is a vanity metric. But that's only a half-truth.

Getting the right traffic is a key metric. Because without such type of traffic, your landing page is practically a desert. Have you seen a page without the right traffic build up sales?

Which brings us to the matter of gaining search traffic to your landing page. Why is search engine traffic important to your landing page?

Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.

Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.

Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).

That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.

This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.

What’s Content Strategy?

If you want to rank in Google organic results locally for important keywords, then you need to start paying attention to local SEO.

An integral part of local SEO that can catapult your rankings in the map pack is local citations.

You see, citations are important to your local SEO efforts as backlinks are to ranking a website in the organic results (not local pack).

In a Moz survey, local search professionals believe citations is the 4th most important signal for local map pack ranking and 5th for local organic rank.

Smart marketers understand how to leverage Google Ads and SEO to drive traffic and increase sales.

This is important because traffic comes first, even if you’re going to use marketing automation to drive sales and revenue for your business.

Although SEO and PPC are two different marketing channels. However, they both work for search engines.

Fortunately, Google is the largest source of organic search and also the largest platform for digital advertising with 37.2% of the market share.

On this post, we are going to talk about SEO (Search engine optimization) for your website and web pages. I know that the topic is urgent and evergreen not only for me but for all netizens.

Do you already have a keyword you want to rank for and a terrific piece of content? Great, then you’re already one step ahead of many others!

You need to optimize your page for Google so that it understands what your web page is about and why it should be placed on the first page of search results.

You will be surprised but it’s simpler than you think. Just follow my SEO advice below.

However, first, let’s make sure that all of us fully understand what on‐page SEO is.

Times have definitely changed, particularly when it comes to finding a business offering a certain product or service in our area.

Back in the day, we had to look for business names in the Yellow Pages or rely on traditional media ads to get an idea which local business can provide what we’re looking for. Today, all we have to do is open our Google app on our smartphone, type in a search query, and get the information we need, whether it’s the phone number of a florist or the business hours of a restaurant near our location.

That is the magic of local search, which is something small businesses that depend on local customers for revenue must pay closer attention to if they want to achieve their business goals. If you own one such business, then you must have a local SEO strategy in place.

Do you want to get your website on page 1 of Google?

Are you wondering how you can achieve that? Well, this is the right place to be! I’ve ranked dozens of websites on page 1 of Google, and you’ll learn how to do so shortly.

Why do you need to rank on page 1 rather than page 3? According to a study by Chitika, 92% of all Google search traffic goes to the first page results.