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This last weekend I attended one of the most amazing digital marketing conferences there is in the world, the Traffic & Conversion Summit 2017 in San Diego, California - organized by DigitalMarketer.com. It’s a conference designed for more advanced and experienced marketers and marketing agencies, rather than for people looking to get started in digital marketing. The speakers dig deep into marketing strategy, things that work and don’t work, the exploration and testing of new technology and much more.

During the four days of packed back-to-back sessions with some of the leading experts in digital marketing, thousands of words in notes and over 300 photos shot with my phone of some of the slides; here’s a list of my top 25 takeaways, tips and trends of the state of digital marketing. Do keep in mind that approximately half or two thirds of the sessions were led by the internal team members of DigitalMarketer.com

Setting your business up for success

Published in Marketing & Strategy
Wednesday, 15 February 2017 07:50

How Your Business Should Design Online Forms

For 2017, our company is on a mission to find more ways in which our sales and marketing department can save more time at work by digitalizing and automating as much as possible. Today, I’m exited to talk to you about how your business should be using technology to capture information online from customers or prospects, and make it available to the right team member faster and at the right time.

The easiest way to gather information from your users is to create and publish an online form on your website or landing page. To help you get this done easily, without you having to contact your web designer or web master, you can use one of many online form builders. Then, once your form is published and you’re capturing your users’ information you can use web-based sync tools such as Zapier to quickly send that info to 700+ other online systems. This may include your CRM, e-mail marketing system, marketing automation, or proposals software.

At Bloominari, we choose to use JotForm as our online form builder of choice. A few days ago, their new version 4.0 launched, and the builder now included amazing new features we think your marketing and web staff will love!

Let’s explore how your business should be using online forms with the goal of creating a form super fast, being able to customize the fields, the look/style of the form and publish to your website to start capturing information.

Published in Technology
Monday, 19 January 2015 16:00

Campaign URLs 101

 

What are Campaign URLs, anyway?

If you’ve ever clicked a link, then noticed a string of text at the end of it that begins with a ? and ends with a jumble of text — maybe something that looks like www.examplepage.com/?utm_source=facebook&utm_medium=post&utm_campaign=organicsocialmedia — you’ve stumbled across a campaign URL!

But what is a campaign URL, exactly, and why should you use one?

Online Marketing 101

Online marketing is all about sending visitors to your website from various traffic sources and encouraging those visitors to take action.

The action will be different depending on your small business; some examples include calling your brick-and-mortar location, signing up for your email list, downloading a special coupon or eBook.

Published in Technology
Tuesday, 11 November 2014 16:00

Should You Use Social Media Tools?

You can use social media marketing to connect with your customers, help new customers find your business, and build relationships! Since many small business owners and employees are familiar with at least one social media network, it can be easy to get started. Facebook, Twitter, Google+, and LinkedIn all offer free accounts and Pages for businesses, too, so there’s no up-front monetary expense.

Managing social media, though, especially if your company has Pages on multiple networks, can be time-intensive. And when you’re running a small business, your time might be better spent serving customers, keeping track of finances, and managing employees.

Should you make the jump?

Five reasons to use social media tools

  1. You can see feeds from all of your social media channels in one place. Jumping back and forth from site to site can be a big part of the social media time suck. If this sounds like a typical day for you online, consider trying out a tool that has this feature.
  2. You can post to any combination of your social media channels. Similarly, many social media tools make the updating process faster. You don’t have to post to every channel every time, too - pick and choose which ones get updated each time. You’ll save time and effort.
  3. It makes it easier for someone else to step in. Once you’ve set up a social media tool with all of your accounts, it’s easy to share access with a co-worker. If you’re sick or away, share just one login with your co-worker instead of five!
  4. You can learn more about your social media performance. Many tools offer analytics and reporting. You won’t need to go to yet another site to see which links get clicked on, what content gets shared, and how often people are talking to or about you. This gives you instant feedback on what’s working, enabling you to do more of that! You can even share the report with co-workers, too.
  5. You can check and update your social media channels anywhere. Switching from social media site to site is a pain on your computer, but it can be twice as annoying on a smartphone! While all of the major social media networks now have their own apps, you can save time by checking your social media tool’s single app while you’re on the go. This makes it easy to check in if something’s getting a lot of activity.

Five reasons to not use social media tools

Published in Technology
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