As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other webpages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.
Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions to your brand.
The industry of website design and web development are constantly changing, and it's important to take note so that businesses small or big take notice and adapt their business websites accordingly.
Our agency Bloominari, a San Diego web design, digital marketing and creative company is ready to take on the new year to help small businesses with making sure their web precence is up-to-date and looking always professional, modern and attractive in order to attract new clients and grow their business online. Be sure to also take a look at our related post on "What will be the most important digital marketing trends in 2016-2017?"
“User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” –Evan Williams, Co-Founder, Twitter
When a potential customer uses your business’s website, they embark on a journey through the site. This journey should include tasks that you want the website visitor to accomplish, such as watching videos, reading certain web pages and filling out a lead capture form. Ultimately, the goal of your website is for your audience to learn certain information and then make them convert (aka: fill out a lead capture form, make a purchase, schedule an appointment or download a white paper - whatever the end goal is for your website).
Let’s have a little chat about your business’s website.
Did you hire a web design agency to build your business’s website when the company first launched, but no one has updated the website since?
If you visit your website on a cell phone or tablet, does it look the exact same as it does on a computer’s browser, making it difficult to view the text and navigate the site?
Does your site have very high bounce rates or very short session durations?
Design involves planning, creating and updating. Design also touches many disciplines from information architecture to user interface design to color theory. Every design today utilizes a range of design philosophies from persisting design principles to the most recent design trends.
We all know that it’s hard for people to take and follow their own advice, but we also know and think that it’s ironic not to do so. For this reason, the Bloominari team decided it was time to invest the time and effort required to follow our own advice, and put into practice what we preach about web design, web trends, and web conversion tactics (and what we already do for our clients).
So we decided to overhaul and redesign our website to bring it a brand new look and feel. We made it much more user friendly, and easier for everyone to understand what we offer and how we can help their businesses bloom!
Clienet helps to setup, manage and organize call centers in the US and abroad, to help companies with their sales and support activities.
Houston Selfie Co offers the latest trend in events entertainment and photography equipment, the Selfie Station.
The Bloominari website design team crafter a one-of-a-kind design, with unique icons, a new color scheme, and a professional and high-class design for their new online identity.
Fresh Break offers certified organic healthy salads and sushi bowls, through their latest restaurant location in downtown Miami.
Our design and marketing team helped Fresh Break with the design of a brand new website and e-commerce platform, Facebook advertising campaign to generate new traffic, a landing page for capturing leads, e-mail marketing for automatic follow-ups, social media management and much more.
West World Cabinets was in search of a brand new, fresh, modern and professional website that would match the level of quality work they deliver in custom cabinets. The hired Bloominari for their new logo, as well as the design of the entire website.