To consistently capture leads and sales for your business, you need high-converting landing pages. Every campaign you run online should have a dedicated landing page.

For instance, HubSpot found in a study that companies had a 55% increase in leads acquisition after increasing the number of their landing pages from 10 to 15.

One of the main goals of every web designer is to increase conversions for their client’s website.
Achieving this is no easy task when you consider that everyone else is trying to do this as well. There are a lot of principles in design that help you increase conversions, but that isn’t where the story stops.

There’s no reason you can’t use science when trying to attract users. Psychology has studied the way people think for centuries now and its knowledge could come in handy when designing websites.

If you understand how people think, you will be able to design a more intuitive and more attractive website every time. Here are some ways you can use psychology to your advantage.

If you want to rank in Google organic results locally for important keywords, then you need to start paying attention to local SEO.

An integral part of local SEO that can catapult your rankings in the map pack is local citations.

You see, citations are important to your local SEO efforts as backlinks are to ranking a website in the organic results (not local pack).

In a Moz survey, local search professionals believe citations is the 4th most important signal for local map pack ranking and 5th for local organic rank.

The aim of your lead capture page is to get you more leads. But you have to optimize this page to make it more effective in capturing leads.

While call-to-action buttons are a requirement, you have to strategically place them in the right spots on your lead capture page.

Businesses are always looking for ways to improve landing page conversions. It’s a lot easier to drive traffic to a page than it is to convert them to customers.

At Bloominari, we help businesses to improve conversions on their landing pages. Check out our Digital Marketing Services today to get started.

We’re based in California but serve businesses with the US, UK, Canada, Australia, you name it.

Are you satisfied with your landing page conversion rates? If you are, then you’re clearly in the minority. Research by eConsultancy revealed that only 20% of marketers claim to be happy with their conversion rates. 

Not every website is built to generate leads. A high-converting website is laid out with a good understanding of the end user. It goes beyond throwing a “click here” button on your homepage, sitting back, and watching the leads roll in.

In reality, the bar has been raised. As a digital marketer or company, you need to adopt a more strategic approach to website design.

In this informative guide, I’ll walk you through some of the important elements and ways you can optimize your website for lead generation. No, it’s not that difficult!

The first important element to keep in check is you must...

Looking to increase your B2B website conversion rate? Bloominari can help you. Schedule a Strategy Session.

While there are several ways to increase your conversion rate, the very first part to pay rapt attention to is your website design. Remember, it’s the first thing your customers will meet when they get to your website.

A well-designed website is one of the most critical parts of your success online.

In a recent study, marketers say building a website or a landing page and testing them is one of the five challenges faced by B2B marketers.

Have you ever completed a BuzzFeed-like online quiz in order to find out how you “rank” or “score” compared to others who also participate in the quiz? Chance are you’ve taken at least one of these types of quizzes. It’s our human nature to want to participate in these types of quizzes to see how we stack against others, or simply out of the curiosity to find out the “secret” or “answer” that the quiz promises to solve. 

Most people wouldn’t spend too much time deciding whether or not to take a quiz online, as they’re usually short, fun, and easy to complete - plus they come with the reward of knowing your result upon completing it. Yet, if that same quiz was called an “online form”, or “survey”, then most people might think twice before deciding to commit their time and attention to completing such form or survey. Even if the actual quiz or survey had the same questions, the fact that one is labeled as a quiz automatically breaks the barrier people have to complete it. Why? Because in most instances the quiz becomes a game, and a challenge, rather than a “task” you have to complete.

Identify Potential Customers and Start Selling!

You set up and interact with your prospects and customers via a CRM software. You can easily optimize business-customer interactions if you learn the rules.

However, bear in mind that the real engagement that will result in qualified leads, sales, and revenue is anchored on your website conversions. In other words, if you successfully establish trust with your leads, then your website conversion will be impacted.

To get the best results, though, we can use our SEO knowledge — leveraging some of the proven on-page optimization tactics and tricks.

Before we dive into this, let’s get the basics out of the way.

Updated May 14, 2020

Applying these small practices can make your small business rank on top!

Organic search is typically the largest traffic source for any B2B website, usually accounting for 60-70% of total traffic. But simply receiving this organic traffic doesn’t mean that it’s the right traffic that is going to convert. 

I’ll show you how to better optimize your web pages so you can rank in Google top 10, attract the right people, and grow your revenue.

1. Make Your Website Mobile Responsive

One of the keys to rank high in the search engines today is having a responsive website design. This is because a responsive website allows a desktop computer, a tablet, and a smartphone to access your website easily. 

Your business has a new, fresh website that you love. And that’s great.

(If you’re not in agreement with that last sentence, click here.)

But your business needs more than just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend their hard-earned money.

However, the first step, getting people to the website, is perhaps the most critical.