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Tuesday, 21 March 2017 18:59

4 Ways to Take the Load off Your Small Business

If you’re feeling the strain of the daily grind in running a business, you’re not alone. Many entrepreneurs and small business owners try to take on too much, which can end up negatively affecting the business in the long run.

Marketing Automation Helps You Serve Customers Better


Small business owners typically wear several hats, especially in the early days of running the company. Most startups don’t have the financial security to hire staff to handle IT support, payroll, marketing, customer service, and various other aspects of the business. Most of the basic tasks of this nature will fall to the owner or founders until business picks up steam and they gain the liquidity they need to hire staff.


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1. Outsourcing Helps You Capitalize On Your Strengths

Most new businesses only have a handful of founding employees, including the owner. Chances are likely that these individuals will have very specific skill sets, but still need to step outside their comfort zones or skills in order to keep the wheels turning and the lights on. Business owners need to take these tasks off those employees’ shoulders and delegate them responsibly. In the early days of a new company, it’s imperative to play to your strengths. A small investment now in outsourcing a trouble area will pay off in the long run, since your employees will be free to leverage their abilities to their greatest effect for your company.

2. Leave Your Marketing to Professionals

Marketing is absolutely essential for new companies. If people don’t know who you are, what you have to offer, and how you can help them, how will your company generate any business? Marketing can be a troublesome area for business owners – they’re already so focused on getting the business organized and ready to serve clients that the last thing they want to think about is marketing. Outsourcing your marketing to professionals is a fantastic way to save time and resources in the early days of your company.

Marketing Automation is Crucial

Marketing automation can take one of the most essential tasks off business owners’ plates: generating new business and maintaining existing customer relationships. If you’re a new business owner, you may assume that marketing automation platforms are out of your league for the time being. This isn’t necessarily true; there are lots of affordable, robust, and reliable marketing automation platforms you can use for your company’s unique needs. Here are 8 reasons your business should use marketing automation.

3. Learn How to Effectively Delegate

Generally speaking, people don’t like being micromanaged. Some business owners get into the habit of completely overtaking processes to ensure they are completed exactly the way they want, but doing this hampers progress. Not only will it eventually wear you down, but it will also alienate your employees and hinder them from gaining valuable experience. You must know when it’s time to delegate, and trust the people you assign to tasks to complete them effectively.

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4. Give Your Organization the Tools it Needs to Succeed

When you delegate, take the time to regularly check in on your team, but try not to be overbearing. You’re going to encounter the occasional misstep, but use these as teachable opportunities and grow from them. Additionally, marketing automation software will help streamline many processes, including much more than just your marketing efforts.

A solid marketing automation platform will help the employees in your startup keep tabs on your first customers, allowing you to serve them efficiently using the latest information. Don’t assume that automation platforms are out of your league – investigate what they can do for your organization today.

 

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Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

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