That is all very important, so let me sum that up for you again.
Half of everyone chooses a business primarily by the website, and almost everybody said they wouldn’t do business with a company if their website looked old, ugly or confusing.
Is that fair? Obviously not.
Must we accept this as reality, without a doubt yes.
It wasn’t that long ago that a business could get away with a ‘minimum requirement’ web presence. Meaning, as the internet was in it’s adolescence just having a website was enough and consumers would easily forgive a firm for offering a suboptimal website with limited features.
You will not get that same pass today.
Maybe because of the relative ease and the overall access that exists to affordable web design, or maybe because of the ‘mobile boom’ and everyone is just that much more connected to the internet.
Regardless of the catalyst, the reality remains the same.
Your website is the face—the cover—of your company.
And your face better look unblemished, or you’re not getting asked to prom.
Nobody sees the state-of-the-art technology and operating procedures that make up your back office. You could very well be (and probably are) well ahead of the curve in those departments.
But from your customer’s perspective—inevitably the perspective that really matters—your website is all that counts, at least to get you foot in the door.
With this in mind, solid web design shouldn’t be looked at as a frivolous cost. You should approach website design as an investment. You are investing in your customer acquisition and retention. Better design = better numbers. It’s as simple as that.
The number’s don’t lie. And while design may not have been (or still is not) a place of interest or high priority for you personally, it is for you customers so it should be for you professionally. That should be all the reason in the world to justify your investment.
Stats Source: IronPaper.