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Sunday, 25 October 2015 23:00

What Businesses Can Expect From a Facebook Advertising Campaign

Facebook Advertising Might Be Your Next Major Marketing Breakthrough

Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.

Why Advertise With Facebook?

There are many benefits to using Facebook as a tool in your marketing plan:

Maximum control

Unlike paper advertising, you’re able to continually switch your endorsements through Facebook. Experiment with different tones, images, and slogans. Put your creativity to work.

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Incredible audience targeting

It doesn’t matter how many times your ad is seen if it’s only shown to people who aren’t part of your intended audience. Facebook advertising allows you to select specific variables, such as age, location, and interests. The posts that you promote will be directed to new people who are similar to your existing clients. One way to do this is to provide links to quality content – content consumers want.

Built-in testing

You can A/B test your content by splitting it up and directing it to different targets. This will help you see which audience is most effective, and you’re likely to see which of your ads are the most popular.

Video utilization

Most people prefer watching videos to reading text-based ads. A good video promotion will increase purchase intent by 97% and brand association by 139%. Facebook advertising capitalizes on this market, allowing you to create and distribute clips about your products and services.

Analytics

Page performance, engagement, audience demographic, impressions, and reach are a few of the metrics you’re able to gather. This information can help you make smarter choices down the road and better utilize your most effective options.

The Costs and What to Expect

Facebook advertising puts you in control of your marketing spending. You set the budget and timeline for the ad, and it’ll stop automatically, without extra effort or cost on your part.

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Facebook balances user experience and business optimization by limiting the number of ads that users will see. The system evaluates several aspects of your ad, such as relevancy to potential viewers. The highest valued promotion gets the spot.

Although this may seem a bit complicated, it’s beneficial to everyone. Customers see the highest quality endorsements, and businesses like yours are pushed to provide the most interesting and relevant content possible.


If you’re in need of high-quality posts to blow away the competition, you don’t have to create them alone. Bloominari specializes in multiple aspects of advertising and SEO, from designing a beautiful advertisement to offering consultations on marketing information. When you want to take your business to the next level, we’ll be right there beside you.

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Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

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