This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
This is Jaime from Bloominari. Welcome back to marketing Fridays and today, we’re going to be on Episode 5, talking about business and marketing automation concepts. So, important things you should know about automation in order for you to understand the rest of the future that’s what we’re going to be talking about.
Let's get started. The first thing that you should know is what’s the difference between business automation and marketing automation.
A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing.
Online presence is absolutely vital for every company in the modern business world. So much business is conducted online that it would be foolish for any business owner to think that a digital presence is simply a luxury. Just about every business-to-customer retailer has an online store in addition to traditional brick-and-mortars, and most are starting to figure out new ways of connecting the two to provide customers with the best shopping experiences possible. Your small business may be a way off from this stage right now, but that doesn’t mean you shouldn’t be taking steps toward that end.
Hello, this is Jaime Nacach again from Bloominari and welcome to episode 4 of #MarketingFridays.
Today, we’re going to be talking about the CRM and what is the CRM which is a very important tool for marketing animation, a very important tool for sales and marketing in general. So, let me explain what a CRM is first and I’m going to be giving you 10 different ways that you can actually use a CRM both for sales and for marketing.
And today, I’m going to be doing this a bit differently because I’m going to be recording my face while I’m also going to be showing you my screen. Alright? So, let’s get to it.
Hello! This is Jaime Nacach again from Bloominari and this is #MarketingFridays Episode 3.
Today, I’m going to be talking to you about how business automation actually works and talk about specifically what it is that causes things to get automated. So, let’s get right into it, so I can explain to you how the magic happens inside the marketing world, alright?
Alright, so this is basically the Anatomy of a Business and Marketing Automation 101. Let’s get right into it.
We know that marketing automation can help a business reach its full potential. Streamlining and simplifying the more cumbersome tasks leaves your marketing team with more time to create effective campaigns. However, marketing automation helps more than just your marketing team.
It’s important to recognize how automated processes improve your productivity. Primarily, the marketing automation you create is going to save everyone time. Of course, your automated processes are going to require tweaking from time to time, but the time investment spent on manual responses is dramatically cut when you automate. This added productivity will reach just about every corner of your organization and improve your operational efficiency in various ways.
Have you decided to hire a marketing agency? Well done – it’s a wise investment of your valuable business dollars. If you’re just beginning your search, however, you may feel overwhelmed by the options. Finding the perfect match for your unique business needs can be difficult, but we’re here to help.
Each business has its own idea of what it wants from a marketing strategy – for most, it’s about growth and the bottom line. How a particular marketing agency tries to achieve these goals may differ. For example, one agency might try to increase your online presence by creating content for your blog. Another agency may recommend a complete branding overhaul. Be clear about your company’s goals to find the agency that can best serve your needs.
#MarketingFridays Episode 2
Full video transcript and video below.
Hello, this is Jaime from Bloominari and welcome to the second episode of Marketing Fridays.
Today is January the 13th 2017 and today I'm going to be talking to you about 15 different categories that are related to automating different parts of your business. Yes, as I said we're going to be focused on marketing automation ionn most of these episodes but I definitely want you t get an idea what different things you can do and automate many things within your business that are going to help you save again a lot of time and hopefully also a lot of money.
I'm all about trying to make my day more efficient and finding amazing tools that will help me work better. And I know that a lot of small businesses have the exact same challenges and want to do the exact same things. So now let me switch to my screen and let me show you the 15 different categories of how you can automate or make things that are going to help you work faster. Thank you.
Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and Instagram Stories now have at least 100 million daily users.
Instagram users who never used Snapchat were probably immediately smitten with this new feature. (However, if you use Snapchat, you know that Instagram stole the Stories idea from it.) Either way, Instagram stories are awesome, engaging and it looks like they’re going to stick around.
#MarketingFridays Episode 1
As a part of my birthday celebration, I decided to publish my first ever video blog episode.
Full video transcript and video below.
Hello!! This is Jaime Nacach from Bloominari, this is the first episode of marketing Fridays. I am the owner of the marketing agency called Bloominari and we're here in San Diego, California and starting this 2017, we're going to be doing a weekly short marketing Fridays hangout, live every Friday to share with you and all of our users, everything to do with marketing technology, automation and how to make your business more efficient.
So, in this first episode, we're going to just introduce to you the whole idea of what marketing automation and business automation is with the whole goal of helping you understand the value of using technology in order to actually make your business more efficient and thus save more time and thus of course save more money.
When most businesses think of outsourcing, they see only dollar signs. While it’s true outsourcing does entail some expense, sending out some business processes can actually make businesses turn a profit faster. Outsourcing also can help take the strain off of already-overworked business owners.
One area for which this is especially true is your marketing efforts. Learn how to weigh the costs and benefits of outsourcing your marketing ¬– and how it can save your company time and manpower, which are valuable commodities for small businesses.
Your marketing needs may ebb and flow like the tide. One advantage of outsourcing your marketing efforts is because they can be readily scaled to meet demand. For example, you might need a guerilla-type campaign during the holiday season or while running a sale. An outsourced agency will be able to pick up the slack and meet demand, something you may not be able to do in-house. You’ll be able to scale back just as quickly when the season is over.