This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Hitting on the right marketing strategy can save you money and time. Instead of skidaddling down one route, only to reverse and backtrack, you’ll tread the likeliest direction and more confidently advertise your business.
Let the experts show you how.
Wilson Hung, author of The Scientific Marketing Strategy Behind Exponential Growth, writes that developing a marketing plan that is based on a scientific approach will save you wasted money and time. This is because your tested ideas protect you from flitting around, and they show you where to invest your money.
Think about the last time you signed up for a business’s marketing emails or newsletter. Or think about the last time you made a purchase with a company and then started receiving their marketing emails. This tactic is called email marketing - it’s used by approximately 82% of global companies, as well as an estimated 95% of all companies that use some sort of marketing automation tool.
You know that your business needs social media marketing. (If you disagree with that statement, please read this first.) What you may not know is exactly how much social media marketing your company needs and what it should cost.
When you can find so many social media marketing packages available online, which do you choose? Which will deliver the results you want without breaking your budget? Do you really need to spend thousands of dollars each month for ample social media marketing services?
Let’s have a little chat about your business’s website.
Did you hire a web design agency to build your business’s website when the company first launched, but no one has updated the website since?
If you visit your website on a cell phone or tablet, does it look the exact same as it does on a computer’s browser, making it difficult to view the text and navigate the site?
Does your site have very high bounce rates or very short session durations?
Design involves planning, creating and updating. Design also touches many disciplines from information architecture to user interface design to color theory. Every design today utilizes a range of design philosophies from persisting design principles to the most recent design trends.
According to Bloomberg, eight out of ten first-time entrepreneurs fail within the first 18 months. 80% crash. Research on new ventures, such as the four-year study conducted by PricewaterHouseCoopers shows that there are certain qualities that may help you succeed. Most of these recommendations buck conventional marketing and business advice, but, then again, each individual and business has to tread its own path. The unconventional usually succeeds.
You can make a name for yourself in well-known papers such as the Guardian, Huffington Post and Washington Post, and promote your business at the same time. People do it all the time. There’s one condition. You can't advertise yourself. Readers don’t want to be marketed to. They want to be helped. To win editorial acceptance, you need to use your expertise to write on a topic that helps that paper’s readers. Your post should be useful, timely, original and relevant. Your byline directs people to your business, and if readers were sufficiently wowed by your article, they will come to your website, or call your number to find out more about you.
We all know that it’s hard for people to take and follow their own advice, but we also know and think that it’s ironic not to do so. For this reason, the Bloominari team decided it was time to invest the time and effort required to follow our own advice, and put into practice what we preach about web design, web trends, and web conversion tactics (and what we already do for our clients).
So we decided to overhaul and redesign our website to bring it a brand new look and feel. We made it much more user friendly, and easier for everyone to understand what we offer and how we can help their businesses bloom!
Away with the word customer case studies! It sounds too clinical and detached. Call it a ‘success story’, instead. Your client had a need or problem that no one could solve. You, or your organization, swooped in and provided a product or service that helped that person. Your client’s business soared, or his skin healed, or his dog recovered - whatever the case - you helped him live ‘happily ever after’.
That’s the crux of a ‘customer success story’.
It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website visitors visit websites when they’re not ready to buy.
So how do you make your business’s website visitors ready to buy?