Brand loyalty and customer loyalty may sound similar but they are very different concepts. However, both terms are related to customer retention. Without these two concepts, a brand/ product cannot retain its customers. There’s a lot more to the brand loyalty vs. customer loyalty debate, but before that, here’s a sneak peek into the upcoming text.

In the upcoming part of the article, we will establish the difference between brand loyalty and customer loyalty, the pros and cons of both the marketing concepts, and how marketers perceive both in light of the stats they produce. So let’s get started:

Published in Marketing & Strategy

Building a brand theme and image on Instagram requires more than posting a photo every day. In order to create a brand that’s easily recognizable, you need to prioritize cleaning up your image on this social media giant. If you’ve just joined Instagram or started your brand, you’ve got some work to do!

Three main steps to establishing a strong brand image on Instagram

Not only will this help you gain traction on the platform, but it will also assist with the overall development of your brand’s personality and traits.

Published in Marketing & Strategy

How to Re-evaluate Your Brand Effectively and Execute a Successful Re-brand

Rebranding is an excellent way for businesses to strengthen their presence and energize the essence of their brand. Seventy-seven percent of B2B marketing leaders say branding is “critical to growth,” and consistent brand presentation across all platforms is shown to increase a business’s revenue by up to a whopping 23%. Rebranding could be one of the smartest moves your company makes. 

The following article will define what rebranding means, and explore just how your business can rebrand successfully.

Published in Marketing & Strategy
Wednesday, 29 November 2017 07:15

Need a Logo? Here Are 5 Ways to Get One Made

In a highly competitive market, a well-made logo can put your business on the map!

When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.

Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost, you’re comfortable with.

Don't know where to start? Review these five options for making a logo and building your brand:

Option #1: Do-It-Yourself

Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.

Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!

Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.

Published in Design

Hello Bloominari fans! It’s Amanda and I’m back with some more knowledge bombs from SXSW 2017. Today I’m sharing the best tips straight from video powerhouse Soulpancake and I can’t to get you started on making vertical videos.

SXSW brought together Soulpancake, a Pretty Little Liar, and go90 by Verizon to dish on what’s new in mobile and vertical storytelling. Before jumping into the panel attendees were treated to a pair of new headphones and an intimate previewing of Soulpancake’s new vertical video series.

After the viewing the panel settled in and schooled us on mobile storytelling. Below I share everything you need to know about mobile storytelling.

Published in Marketing & Strategy
Monday, 12 December 2016 16:21

Vanish It

Vanish It offers treatments to treat acne and warts, with a revolutionary new formula!

Published in Web
Monday, 12 December 2016 16:21

The Agency Guy

The Agency Guy help San Diego companies and brands navigate through the white noise of marketing gurus and bland creatives with the sole purpose of connecting great brands with proven agency partners. Bloominari, is one of The Agency Guy partner agencies.

Published in Web
Monday, 12 December 2016 16:21

Joy Selfie Company

Joy Selfie Company mission is to be a house hold name and undisputed leader in photo booth entertainment throughout northern California.

Published in Web

A company’s brand is more than just its logo. It is what the company outwardly projects and how the company tells us as potential clients and consumers what they are about, what they value, and what we can expect from their product or service.

It is also what sets a company apart from the competition and how they tell their audience why they should pick them and not someone else. I believe Jeff Bezos aptly summarized it when he said, “Your brand is what people say about you when you’re not in the room.”

Published in Marketing & Strategy
Wednesday, 11 November 2015 18:00

Branding: Colors & Typography Intro

When starting your business from the ground up you may already have any idea of what it is you want as a logo.

But you may not be sure on what color or typography you want to use.

You may just think it’s not as important when it definitely is.

So why is color so important?

In a past blog, we talked about how different brands have their “special color” and how we react to them. Scientists have proven that color evokes an emotional reaction in us.

So how do you choose the color you want?

What do we want people to feel when they see our brand? Make sure you know the meaning of the color!

For example, green has to do with nature, life, renewal, freshness, money, banking and safety.

Green colors branding

Many fast food chains use the color red because it’s a color that evokes hunger.  It also gives you a feeling of energy and power but is also associated with passion, desire, and love.

Colors branding red

Many politicians use blue on their logos because it symbolizes trust, loyalty, confidence, intelligence, faith and truth. It’s a color that produces a calming effect.

Colors branding blue

Orange is associated with joy, warmth, sunshine, balance, creativity, and health. It gives you a feeling of optimism and rejuvenation.

Not many people use this color for logos but if you want to evoke any of the above words maybe orange is your best bet.

Colors branding orange

Typography is also an important role when it comes to branding. Why? The brand is what identifies the product, service, person or place and gives it its unique personality.

Why does typography matter in your branding?

New York-based designer James Puckett had a great explanation: “I always tell people that the difference between good typography and [bad typography] is the difference between work that looks professional and works that looks like someone threw it together in MS Word. One reason Apple’s stores look so good is the careful and consistent application of [the typeface] Myriad. But Kmart’s careless mashup of Helvetica, Gill Sans, News Gothic, and Gotham looks like, well, Kmart.”

So what’s the difference between a serif and a san-serif type?

 A serif type has a small decorative line added as an embellishment to the basic form of a character (a character is a letter or number). The most famous serif typeface is Times Roman. It’s a typeface characterized by its more traditional and elegant feel.

Serif typeface tiffany

A san serif typeface is one without the end stroke. The most famous san serif is Arial. It’s easy to read when looked at from afar and has a clean look. It’s a typeface that has a more modern feel to it.

Font Sans Serif Microsoft

There’s a lot that goes on in a graphic designers mind when it comes to branding. It may seem like a simple task but everything has its own meaning, from color to what typography you are using.

Make sure you're evoking what you want your customer to feel when they see your brand.  

Published in Design
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