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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

Brand Loyalty vs Customer Loyalty: Which Should You Focus On?

Brand loyalty and customer loyalty may sound similar but they are very different concepts. However, both terms are related to customer retention. Without these two concepts, a brand/ product cannot retain its customers. There’s a lot more to the brand loyalty vs. customer loyalty debate, but before that, here’s a sneak peek into the upcoming text.

In the upcoming part of the article, we will establish the difference between brand loyalty and customer loyalty, the pros and cons of both the marketing concepts, and how marketers perceive both in light of the stats they produce. So let’s get started:

Bloominari Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

Why SEO Needs to be a Priority Now More Than Ever

Search engine optimization (SEO) is a very prevalent tool in the marketing world. It is used by marketers to drive organic traffic to their website. SEO helps your content stand out without listing it as an advertisement. It can eventually get you more business - if used correctly.

SEO helps you to create awareness amongst the crowd. If your brand enjoys a loyal customer base, SEO helps by updating them on new product lines or features. For attracting potential customers, SEO helps put your brand out there on the map, so more people can know about what is it that your brand sells.

How you can Remotely Manage your Finance Business Team

It has been a real challenge in such unprecedented times of Covid-19 for business owners to manage their teams remotely and simultaneously maintain productivity up to the mark. Unlike the IT domain which is having smooth sailing, the financial services sector has been impacted hugely as professionals find it difficult to handle a fully dispersed team.

Having no experience in managing the finance business remotely being the biggest barrier they are facing. And on the other hand, none of their employees had done anything like this previously which is making the situation even worse. It’s high time for both, organization and employees to trust each other more than ever.

Does Live Chat Really Work for Marketing?

In the on-demand economy of today, customers have started expecting immediate attention. They want answers to their questions and concerns immediately. If they have to send an email or request someone to contact them, it's a missed opportunity to convert a lead into a sale.

How to Grow Your Business with Virtual Assistants

No matter if you are a solopreneur or a small business owner, virtual assistants are your invaluable asset. Their responsibilities go far beyond traditional clerical duties. By delegating many business operations, from marketing to accounting, you significantly improve workplace performance and minimize operational costs.

7 Tips For Time Management At A Small Business

Time management means a lot for businesses and it determines how much one gets done over a set period. For small businesses, there is a lot to do in a limited time: website management, client management, and other activities.

Small businesses have to share their workload among fewer people, so it can be strenuous to get things done at the right time. This piece provides some useful tips that can take off the strain considerably and enable small business owners to make the best use of their time.

How to Get the Most Out of Your Virtual Marketing Assistant

Whether you are a business owner, a real estate firm, or just a cook at home – getting a virtual assistant can be a significant factor contributing to your success. From delegating traditional assistant tasks like clerical duties, marketing assistance, web designing, and many more, a virtual assistant is your one handyman designed to provide support. And not only do they offer professional help, but they also do so efficiently sitting at home and working remotely, saving you the cost of office equipment and dedicated workspace.

According to a study conducted by Tiny Pulse, 91% of these virtual assistants work better and more efficiently when remotely located. This goes on to show that virtual assistants can prove to be a great marketing asset to have when strategized accordingly.

Hence, let’s find out what designated tasks can be assigned to a virtual marketing assistant for getting the most out of them.

How to Free Up Your Time as an Entrepreneur: 5 Ways to Get Started

What it really means to be an entrepreneur 

Some people refer to entrepreneurs as “starters”. This term makes sense because as an entrepreneur you create something from nothing and market it to the world. It’s extremely risky, but can be very rewarding. Entrepreneurs are a special breed. Their task is risky, not just financially, but emotionally and physically too. Being an entrepreneur is not for the faint of heart. 

Entrepreneurs need to have at least a little bit of knowledge in a lot of areas. They need to know about finances, human resources, marketing, product development, and time management to name just a few. Smart entrepreneurs must learn how to tactfully delegate each of these responsibilities because after all, they can’t do everything themselves if they want to scale! 

Social Media Ads: Where you Should Consider Posting in 2020

2020 offers many new and exciting opportunities for social media marketing. Among the top social media marketing trends, we’re going to see more use of video and diverse creative formats. Importantly, the trend of mobile-first usage is going to continue to rise, and manifest in new ways.

In this article, we’re going to show you exactly where to look to find up-and-coming social media marketing opportunities. We’ll give you a glimpse of the future of Facebook in 2020, including Facebook marketing and other social media platforms.  

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