I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Marketing automation is all about simplifying your business in order to get better results.
According to recent studies, 91% of marketing automation users state that it's one of the most vital aspects for the success of their online marketing endeavors.
Amazing right? That's not all, 80% of marketing automation users noticed a massive increase in the number of leads and 70% saw a huge leap in the number of conversions.
Personalization is the future of email marketing!
In fact, it’s redefined how emails are being sent and received in today’s digital marketing space.
According to recent research by the Aberdeen Group, personalized emails are capable of increasing click-through by 14% and conversions by 10%.
That's why it's vital that you know how to effectively personalize your email marketing.
You have a responsibility of driving leads and sales on your landing page. But you’ll never achieve your goal without taking drastic measures in SEO.
What is the foundation that helps you to increase conversions and make more sales on your landing page?
Listen, you'll hear many people tell you about how traffic is a vanity metric. But that's only a half-truth.
Getting the right traffic is a key metric. Because without such type of traffic, your landing page is practically a desert. Have you seen a page without the right traffic build up sales?
Which brings us to the matter of gaining search traffic to your landing page. Why is search engine traffic important to your landing page?
So you want to advertise your product on Facebook. But you’ve been unable to do that because of the high costs.
You need to grow your business through advertising.
And Facebook is a great option for that. In fact, in a study by databox, 92% of marketers said Facebook advertising is at least somewhat effective while 54% believe it’s very effective in generating sales.
To consistently capture leads and sales for your business, you need high-converting landing pages. Every campaign you run online should have a dedicated landing page.
For instance, HubSpot found in a study that companies had a 55% increase in leads acquisition after increasing the number of their landing pages from 10 to 15.
What goes on after your sales reps receive demo or sales call requests?
Generally, in most companies, a salesperson is responsible for getting across to the lead and then scheduling an appropriate time to call, in the event the requestor hasn't already picked a time.
The sales person then reaches out to the lead on the agreed date and time. However, if this salesperson is just like 44% of salespeople, then you should be concerned.
This is because once the requestor’s initial request is handled; the salesperson ceases all forms of interaction with the lead.
And that's a bad move. It's a bad move because most times, your leads will not have made up their minds on whether they want to purchase your products yet.
As a matter of fact, 80% of sales demand at least 5 follow-ups, however, only 8% of sales reps accomplish this.
If you need more foot traffic to your local store, your business needs to show up for search terms that your potential customers are using on Google daily.
Here’s the truth:
Local consumers want to find local businesses near them. Are you ready to appear for the right keywords and convince them you're the best business in their locality?
An effective way to do this is to advertise your business on Google Maps. What's the catch here?
People use Google Maps to search and navigate to over 1.5 billion destinations annually. Considering that a survey found it to be 6X more popular than any other navigational app, then it makes sense to appear here.
Added to these, you can start appearing for searches today. Let's see how you can get the best out of advertising on Google Maps.
Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.
Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.
Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).
That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.
This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.
Inbound marketing is great for generating large volumes of leads. However, there’s the question of how to separate quality leads from web visitors who may not be interested in your offer.
The answer is “Lead Scoring.”
Your leads need to be effectively managed so that you can maximize their potentials.
By utilizing a lead scoring system, you would be able to assign values to every one of your leads in relation to the data you have about them and their behavior on your website.
Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.
No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”
However, it can be difficult knowing how to properly attract and nurture leads.
That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.
The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.
Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.