I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
So you want to advertise your product on Facebook. But you’ve been unable to do that because of the high costs.
You need to grow your business through advertising.
And Facebook is a great option for that. In fact, in a study by databox, 92% of marketers said Facebook advertising is at least somewhat effective while 54% believe it’s very effective in generating sales.
To consistently capture leads and sales for your business, you need high-converting landing pages. Every campaign you run online should have a dedicated landing page.
For instance, HubSpot found in a study that companies had a 55% increase in leads acquisition after increasing the number of their landing pages from 10 to 15.
What goes on after your sales reps receive demo or sales call requests?
Generally, in most companies, a salesperson is responsible for getting across to the lead and then scheduling an appropriate time to call, in the event the requestor hasn't already picked a time.
The sales person then reaches out to the lead on the agreed date and time. However, if this salesperson is just like 44% of salespeople, then you should be concerned.
This is because once the requestor’s initial request is handled; the salesperson ceases all forms of interaction with the lead.
And that's a bad move. It's a bad move because most times, your leads will not have made up their minds on whether they want to purchase your products yet.
As a matter of fact, 80% of sales demand at least 5 follow-ups, however, only 8% of sales reps accomplish this.
If you need more foot traffic to your local store, your business needs to show up for search terms that your potential customers are using on Google daily.
Here’s the truth:
Local consumers want to find local businesses near them. Are you ready to appear for the right keywords and convince them you're the best business in their locality?
An effective way to do this is to advertise your business on Google Maps. What's the catch here?
People use Google Maps to search and navigate to over 1.5 billion destinations annually. Considering that a survey found it to be 6X more popular than any other navigational app, then it makes sense to appear here.
Added to these, you can start appearing for searches today. Let's see how you can get the best out of advertising on Google Maps.
Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.
Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.
Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).
That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.
This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.
Inbound marketing is great for generating large volumes of leads. However, there’s the question of how to separate quality leads from web visitors who may not be interested in your offer.
The answer is “Lead Scoring.”
Your leads need to be effectively managed so that you can maximize their potentials.
By utilizing a lead scoring system, you would be able to assign values to every one of your leads in relation to the data you have about them and their behavior on your website.
Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.
No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”
However, it can be difficult knowing how to properly attract and nurture leads.
That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.
The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.
Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.
If you want to rank in Google organic results locally for important keywords, then you need to start paying attention to local SEO.
An integral part of local SEO that can catapult your rankings in the map pack is local citations.
You see, citations are important to your local SEO efforts as backlinks are to ranking a website in the organic results (not local pack).
In a Moz survey, local search professionals believe citations is the 4th most important signal for local map pack ranking and 5th for local organic rank.
The aim of your lead capture page is to get you more leads. But you have to optimize this page to make it more effective in capturing leads.
While call-to-action buttons are a requirement, you have to strategically place them in the right spots on your lead capture page.
Businesses are always looking for ways to improve landing page conversions. It’s a lot easier to drive traffic to a page than it is to convert them to customers.
At Bloominari, we help businesses to improve conversions on their landing pages. Check out our Digital Marketing Services today to get started.
We’re based in California but serve businesses with the US, UK, Canada, Australia, you name it.
Are you satisfied with your landing page conversion rates? If you are, then you’re clearly in the minority. Research by eConsultancy revealed that only 20% of marketers claim to be happy with their conversion rates.
These are the terms an online marketer yearns for every second. We try different tactics -- all because we want to get leads and buyers, and of course, sales.
But what if I tell you there’s a perfect website that converts 100% of its leads to customers?
I’m sure you’ll find no website fitting this description!
And this underlines the need for every online entrepreneur to test different elements of their websites to increase conversions.