I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Welcome to Marketing Fridays episode seven! Today we are going to talk about the differences between automatic or automated marketing, or marketing automation automation vs. manual processes or manual marketing, and we are going to highlight the benefits and the pitfalls of both approaches. Then we are going to be discussing visually the differences between automated process and manual process. Let's begin!
First, we have highlighted on the left side the manual marketing process and on the right, the automated marketing process. I came up with different tactics to compare these two types of processes, so you can really figure out what are the benefits of doing automated marketing in the end.
So the first one says time for setup. On average it will take pretty much the same time to setup manual processes as well as automated processes, in the sense that both of them require similar things such as email templates or steps in order to begin the process of marketing. You might have a little more work to do for automated marketing in terms of working with technology, but let's say that an average it's going to be about the same.
Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it the must-have social media platform in any marketer’s playbook. To stand out on this active network, you’ll need to engage users from multiple angles.
Businesses can leverage the power of Facebook in several ways, and it’s up to each marketing professional to choose which avenues are most likely to yield the best results for their brands. Visibility and engagement are the most crucial aspects of any approach, but it’s imperative to update pages and engage with commenters and subscribers on a consistent basis no matter how you construct your Facebook marketing strategy.
The onset of new information and communication technologies has ushered in the dawn of the hyperconnected human being. Decades ago, we were restricted to what information was accessible to us though our limited resources and connectivity, but mobile phones, the Internet, social media, and many other technological developments have made it so that information is now readily available for us at the tip of our fingertips. Not only that, but finding these data has become faster, more accurate, more updated, and more accessible – no longer are we restricted to what is available in our surroundings at present.
This growing phenomenon is changing the face of consumer and business decisions. The evolution of customers as more tech-savvy individuals that demands almost-instantaneous delivery of what they want is not only affecting what businesses and industries should deliver to them, but on how to market products and services as well.
This is where the value of a great User Experience (UX) comes into focus – and will be substantial for the success of business in this rapidly and ever-changing marketplace. User experience is growing to be a major deciding factor for consumers in terms of what business to transact with, mainly because they are looking for the most comfortable or smoothest experience. This isn’t a new concept, but is gaining more attention in this digital age as it is a drastic shift in medium.
Running your own business is a no easy accomplishment. With a lot of moving parts that you need to keep in check, it can be quite challenging and daunting to operate. But when done right, venturing into your own business can be one of the most rewarding decisions you’ll ever make in your life.
If you’re planning, yet still afraid to take the challenge of entrepreneurship, then worry not because we’re here to help you out. Here are top 10 secrets you need to know to run a successful and profitable business.
Learn how to optimize your business through the use of technology, specifically focusing on the sales and marketing side. I will explain 12 specific tricks that will help you.
Because in today's technology there is a lot that you can do, but many other things that you can let robots do, so you don't have to. Thus, you can spend your valuable time doing other things.
When I set up the company about 3 years ago I thought that I was the new guy in town and there's a lot of competition in the industry. I needed to make it look like I am a huge company, but not yet. We started with just me and my business partner, and the reality was that without an office at the time, the idea was that we wanted people to believe that we were a much bigger company. You can do this through technology. This is a back story about what pushes me to find solutions that with technology can help me save time. So instead of me having to hire a bigger team, I can do a lot of things through the use of technology.
Many of our clients, as well as many of my friends, have businesses in which they tell me they spend so much time doing things that do not generate them money. In this case: "I spend too much time trying to get clients to pay me instead of focusing on getting new clients".
You should be trying to focus if you are a business owner in getting more clients and grow your business rather than just spending time with this boring task and trying to get someone to pay you or doing project management things. One of the ways that we can help you focus your time on what is best is by using technology and different tools that exist today.
Do you feel like you spend too much time working within the business instead of trying to grow it or get more clients?
If you are, then you’ve come to the right place. I’ve put together a list of 60 questions that you can ask your potential new web designer, to ensure you’re hiring someone with the right skills and experience to successfully develop and complete your new website.
With over 15 years of experience building websites and talking with hundreds of different business owners about business strategy, marketing and web design, I’ve got a pretty good idea of what business owners looking for a website really need. There’s usually a big gap between what customers think they want and what they actually need, and my job has been to navigate them through the differences. By asking the right questions, you as the client will sound smarter, more prepared and will be more respected by your future designer. Additionally, asking good questions will help you get a deeper understanding of who you might be hiring for your next web design project.
The questions are divided into six categories:
If your target market is under the age of 60, chances are that your email marketing leads will first see your email on a mobile device. It will pop up loud and clear like a shining beacon on the screen of a cutting edge iPhone, Samsung, or Motorola phone.
If your subject line isn’t relevant, compelling, and clickable, the rest of your content doesn’t matter – it’s gone forever with the swipe of a finger.
Instead of letting your email marketing efforts fall flat, consider the impact your subject lines may be having on your open rates.
The hero shot has become one of the most significant trends in web design over the past few years. These large, compelling visuals should express the core of your brand offering in the blink of an eye. Unfortunately, many hero shots fall short of the goal. They are too contrived, too stock, or too confusing. To really stand out, a hero shot should be authentic, natural, and beautiful. Overhauling your entire company image isn’t necessary in most cases, and it’s important to avoid going overboard with your hero shots.
If you’re really excited about automating your business but you don’t have a big budget to invest in expensive tools out there, this article is for you.
Marketing automation is evolving very fast. According to a recent Clickz survey, “59% of Fortune 500 companies now use marketing automation along with 95% of SaaS-based companies.” About 26% of businesses extensively use marketing automation software to manage lead generation.
Artificial intelligence has already begun influencing our online lives. Marketing trends are using AI to take the place of sales representatives with the installation of chatbots into the messaging world, but there are even more ways AI will affect internet behavior now and in the future. Take a look at some of the increasingly common AI marketing strategies.