I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
To deliver an effective marketing campaign, you need to plan ahead and make improvements along the way. If your campaign is well-executed, your business will definitely generate leads and customers.
If you approach your campaign without a proper strategy to execute it professionally, you’ll waste both time and money.
According to HubSpot, 28% of salespeople do not think their organization’s marketing strategy is effective. Results matter. If your campaign fails to deliver the right results, you may not be motivated to do it again.
For any business to gain customers, it has to acquire leads first. After this, a business nurtures their leads until they become customers.
The truth is, this whole process can be difficult if you don’t know what you’re doing. According to a report by HubSpot, 65% of marketers say generating traffic and leads is their biggest marketing challenge.
Everything has been going on well and you’re happy with the amount of traffic you get from search engines and the important keywords you rank for.
But suddenly, you notice a drop in organic traffic to your website. Oops!
What could have gone wrong?
Fact: There could be many reasons for this.
A CRM tool will catapult your small business to a new level if you know how to use it. That’s why I created this article to show you how. We’ve discussed in detail how 5 companies use CRM to increase revenue by 839%.
When you’re doing business over the internet, you’ve got to understand that you operate within a global economy that follows brands. Your target audience wants to buy, relate, and communicate with your brand in countless ways.
In the same vein, your competitors are everywhere and the barriers of market entry are low, increasing competitive intensity.
You need a CRM to keep pace, outsmart your competitors, and thrive in this ever-dynamic marketplace.
If you’re serious about marketing and growing your business using digital marketing strategies, then you need a marketing budget. You simply can’t do without it.
Most small business owners think they don’t need a budget because they assume that their investments are too small.
But that’s not true.
Funny enough, the core reason why your investment may seem small is lack of effective planning, or not creating a budget. You just spend money and accept anything as it comes.
Don’t run your business like that.
A budget helps you to build a firm structure around your marketing investments so that you can get good returns on them as well as increase their worth over time.
That said, let’s discuss some best practices for setting an effective marketing budget that facilitates sustainable business growth.
CRM is an integral part of running a successful business -- whether it's on a small or large scale model. Apart from digital marketing brands, does CRM software work for brick-and-mortar businesses?
Can offline businesses benefit from customer relationship management software? Sure they can!
In this in-depth article, we'll share 5 case studies that will show you how top brands integrate CRM tools in every facet of their operations.
Bear in mind that CRM costs money -- so you have to be sure you're getting the best ROI from it.
Let's quickly dive in.
Today’s buyers are impatient — they don’t have time, patience or desire to sit around and wait for your website to load on their smartphone or desktop. When browsing online, pages should load almost instantaneously. The longer you make consumers wait, the more likely it is that they’ll lose interest. If you lose their interest right off the bat with a slow-loading website, it’ll be difficult to win them back no matter how great your products, services, or promotions are.
So how can you ensure that you keep them interested, right from the beginning? The first step is to ensure that your page load speed is up to par, and can compete with other websites. There are certain steps that you can take to ensure that your website doesn’t lag. Page load time is an important aspect when it comes to reducing lost web visitors (reduce bounce rate).
Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales).
But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key.
In this guide, I’ll show you how to create a list, send an email, and then automate the response using the right triggers, based on whether or not the initial message was opened.
Before we get into it, let’s get the basics out of the way.
Drip Campaign is a series of emails set up to achieve a particular goal. This could be sales of your product, imparting knowledge, subscription to your service, news updates about your company, etc. In essence, you MUST strive to achieve certain KPIs with your drip campaign.
Generating organic search traffic is hard. If anyone tells you it’s simple, they have lied to you!
Consider this scenario: If your website is fairly new, all your content pages will take 5 to 12 months because they can rank highly on Google. It’s a fact!
Why? It’s because Google has to test your new content against the competitors’, in order to determine which one is most valuable and answers the user’s search intent (not query).
More so, Google wants to know if your content fills the gap that your competitors have ignored or missed out on — before they can rank your page in their top organic results.
Not every website is built to generate leads. A high-converting website is laid out with a good understanding of the end user. It goes beyond throwing a “click here” button on your homepage, sitting back, and watching the leads roll in.
In reality, the bar has been raised. As a digital marketer or company, you need to adopt a more strategic approach to website design.
In this informative guide, I’ll walk you through some of the important elements and ways you can optimize your website for lead generation. No, it’s not that difficult!
The first important element to keep in check is you must...