I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers.
However, done wrong, drip emails look a lot like spam. For every great cold email you send, it only takes one impersonal or poorly timed follow-up message to lose a prospect (and damage your reputation) forever.
Here’s a good example of a well-structured drip email workflow that Pardot uses to connect, nurture, and convert its prospects into customers.
Customer support is the key aspect for both B2B and B2C companies. It doesn't matter the size of the business, without an effective customer service system in place, nothing else works.
Building a positive image in the customer's mind is the direct result of a good customer support — and you need the right software to power it.
If you want to continually keep your customers satisfied, then you need software tools that can make the journey easier. You simply want to automate the tasks as much as you can. Trust me, you really can't achieve significant results if you choose to do it manually.
That said, here are the top 10 customer service automation tools you can choose to make the task of customer service rewarding.
Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business.
You know that this “advantage” would mean more customers, which results in more profits and a better business. Isn't that what you want?
As exciting as this may sound, a study by SmartInsights found that 49% of organizations have no clear digital marketing strategy. Furthermore, HubSpot reveals 39% of marketers think their organization’s marketing strategy isn’t effective.
This is why you need to improve upon your strategies in 2018 to get your business ahead of the tough competition.
That being said, I want to show you some of the proven digital marketing strategies that will bring real results this year.
Have you ever completed a BuzzFeed-like online quiz in order to find out how you “rank” or “score” compared to others who also participate in the quiz? Chance are you’ve taken at least one of these types of quizzes. It’s our human nature to want to participate in these types of quizzes to see how we stack against others, or simply out of the curiosity to find out the “secret” or “answer” that the quiz promises to solve.
Most people wouldn’t spend too much time deciding whether or not to take a quiz online, as they’re usually short, fun, and easy to complete - plus they come with the reward of knowing your result upon completing it. Yet, if that same quiz was called an “online form”, or “survey”, then most people might think twice before deciding to commit their time and attention to completing such form or survey. Even if the actual quiz or survey had the same questions, the fact that one is labeled as a quiz automatically breaks the barrier people have to complete it. Why? Because in most instances the quiz becomes a game, and a challenge, rather than a “task” you have to complete.
Sales enablement tools can improve the performance of your sales department, enhance productivity and boost your revenue.
76% of marketers responsible for content forget about the benefits of sales enablement. However, companies with strong Sales and Marketing alignment can achieve up to a 20% annual growth rate, compared to companies with a poor alignment that face 4% annual revenue loss.
If you’re ready to automate your sales processes to achieve even greater results, you need to understand your prospects and customers and be ready to implement sales enablement best practices (i.e., tools and strategy) when communicating with your customers.
In this article, let’s talk about the 7 sales enablement tools you should be using to drive significant sales results in your business.
A good popup not only helps you to build your email list quickly, it's also a powerful tool for presenting relevant offers at crucial moments when your customers will respond to it.
Sadly, most people hate website popups because they can be annoying at times. If the popup doesn't show up at the right time, you might end up losing a customer who's ready to buy your product or service.
In this in-depth article, we look at the 5 popup mistakes website owners are making and how to quickly fix them. We'll also share examples in each part so you know exactly what not to do.
Improving efficiency and minimizing manual tasks to the barest minimum are the pursuit of every business. One of the ways to ensure you’re always on top of your game is by using a Customer Relationship Management (CRM) system. This is where most B2B companies give up. Because they can’t seem to understand why there are so many CRM tools whereas only a handful of them truly works. It turns out the majority of CRM providers are out to make some money, or what do you think? The good news is, having used and tested a couple CRM software systems, here are the 8 important things to know before you complete your order:
San Diego, California - May 1, 2018.
Web design is becoming more relevant than ever as users navigate through countless websites expecting to find the most desired information with ease.
A design that does not fit well with the information that is being presented on the website will affect the overall user experience. Therefore, it is very important to know what elements go into having a layout that actually works to effectively communicate the message you are trying to send.
Today, people spend more time on their mobile more than on their desktop. According to the surveys in the infographic created by Filmora, 48% of millennials watch videos exclusively on their smartphones. From checking an email to visiting any website to check its content, the small mobile screen is convenient and versatile enough to organize your work. Each and every thing you could only previously do on your desktop can now be carried out on your mobile device.
Moreover, Google supports mobile marketing strategies more than any other device as one can reach the consumers on the go with a range of advertisements accessible on mobile devices. Now, obtaining personalized, location and time-sensitive information is simple and easy with smartphones. Let’s check out some of the most important features of mobile marketing.
In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made.
According to CSO Insights 2016 Sales Enablement Optimization Study, 43.1% of respondents felt their social selling training needed improvement. Additionally, 30.4% agreed social selling training required significant redesign; more than any other training process.
The good news is that you can now leverage automation technology to streamline the entire process of your social selling strategy. It doesn’t get better than that.
A social selling strategy is a plan you put in place to utilize social media to connect with your prospects through your content and interactions with prospects. The main aim of your social selling strategy is to convert your prospects into customers.
That said, here are the 6 steps to implement a social selling strategy with automation technology: