I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
You set up and interact with your prospects and customers via a CRM software. You can easily optimize business-customer interactions if you learn the rules.
However, bear in mind that the real engagement that will result in qualified leads, sales, and revenue is anchored on your website conversions. In other words, if you successfully establish trust with your leads, then your website conversion will be impacted.
To get the best results, though, we can use our SEO knowledge — leveraging some of the proven on-page optimization tactics and tricks.
Before we dive into this, let’s get the basics out of the way.
Social media can funnel qualified leads to your business. However, you must know how to automate the tedious process, so you can get more done in less time.
The truth is that you work hard to build and grow your social media fan base. Unfortunately, you don’t have control over your social account. You could wake up one morning and find your Facebook page blocked for reasons best known to Facebook alone.
When that happens, most businesses and marketer will quickly create a new page and start all over again. Inasmuch as that’s a great skill, I bet it’s even more important to convert social chatters and fans into leads for your business.
When it comes to customer onboarding, it doesn't matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and Berkshire Hathaway are delighting customers through the onboarding process.
What they are doing isn’t complicated at all. Let me show you how to tap into these uncommon CRM best practices and take your client onboarding to a new level.
When it comes to engaging past clients, there are all sorts of metrics to measure, whether it be page views, time on site, or email open rates. But if we take away all the marketing mumbo-jumbo, what is customer engagement and why does it matter?
Customer engagement is the strongest indicator of a customer’s feelings about your brand. That’s right, we’re investing all this time and money into trying to improve something so that the client can be happy, and as a result, choose to do business with your company.
If you’ve tried your possible best to win past clients over, I’ll show you the power of marketing technology and how to use it to drive an effective email follow-up campaign.
There's an excitement that comes from subscribing to a marketing automation tool. Sadly, it's not going to last for long if you don't know how to use it. The best approach is to see every tool as an integral part of your marketing plan.
This is a significant mindset shift. Because you now understand how to tap into the many benefits which it covers, like gaining new leads, nurturing contacts, increasing productivity, and maximizing sales in your funnel.
In the end, it boils down to implementing proven marketing automation strategies for your campaigns. Here are some of the best-kept strategies:
Email workflows are important parts of a winning sales and marketing automation. You just can't neglect them. In essence, it's all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers you have on hand.
Each email sent has a definite purpose: converting leads into sales. But it gets tricky if you don't know the type of workflows to use and how to set it up properly.
I’ll guide you in this article. Let’s get started.
A welcome/training workflow is an important part of your email marketing campaign because it creates the first impression about you and your brand. And you don't get a second chance to make a first impression.
San Diego, CA - February 16, 2018 - Our digital marketing agency, Bloominari, is happy to announce that it has earned the honor of being selected and featured in UpCity’s 2018 list of Top Web Designers in the United States”. “We’re delighted, excited and very proud to have been chosen to appear on this national list”, said Bloominari’s founder, Jaime Nacach. “We want to thank our team for their hard work and dedication to our loyal customers, UpCity for its efforts to research, evaluate and select the most worthy agencies, but, mostly, we thank our customers for their faith in our team and their partnership with us every day”.
So you’ve closed another sale, feels awesome right? Good for you!
Now that you’ve managed to convince someone to become your client and invest their hard-earned money with you, it’s time to deliver on your promise (Whatever you offered them). Once you’ve acquired a new customer, it is your job to continue to build earn their trust. To do so, you’ll have to learn more about your customer’s needs, challenges and goals; and to learn more about them you’ll have to do more work.
Marketing and sales automation are two Siamese Twins that can’t be separated. They are powerful tools and systems for multiplying your efforts and recording a significant increase in leads generation, sales, and revenue growth.
If you want to make a mark in this ever-crowded B2B industry, you need to embrace and implement some sorts of automation. According to Marketo, “91% of marketing automation users agree it’s very important to the overall success of their online marketing activities.”
What do you think marketing and sales automation can do for your e-commerce business? A lot. Marketing and sales automation gives you a lot of information about your customers which can help you serve them better and consequently help your business make more profit.
In this post, we are going to be considering 6 reasons marketing and sales automation is now a vital part of e-commerce business.
Let’s get started.