I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
So you’ve closed another sale, feels awesome right? Good for you!
Now that you’ve managed to convince someone to become your client and invest their hard-earned money with you, it’s time to deliver on your promise (Whatever you offered them). Once you’ve acquired a new customer, it is your job to continue to build earn their trust. To do so, you’ll have to learn more about your customer’s needs, challenges and goals; and to learn more about them you’ll have to do more work.
Marketing and sales automation are two Siamese Twins that can’t be separated. They are powerful tools and systems for multiplying your efforts and recording a significant increase in leads generation, sales, and revenue growth.
If you want to make a mark in this ever-crowded B2B industry, you need to embrace and implement some sorts of automation. According to Marketo, “91% of marketing automation users agree it’s very important to the overall success of their online marketing activities.”
What do you think marketing and sales automation can do for your e-commerce business? A lot. Marketing and sales automation gives you a lot of information about your customers which can help you serve them better and consequently help your business make more profit.
In this post, we are going to be considering 6 reasons marketing and sales automation is now a vital part of e-commerce business.
Let’s get started.
Today I'm going to be helping you compare and see the benefit of using two different CRM + marketing automation systems. We're going to be talking about ActiveCampaign as well as AgileCRM. And I'm going to tell you here why you should probably be using both if you're interested in having a great CRM as well as an amazing email marketing automation tool with pretty much no limits for the number of contacts that you have.
Let's get started first by comparing the visual user interface of ActiveCampaign and AgileCRM when it comes to creating the marketing automation. So, right here I'm showing you the inside of a marketing campaign with an AgileCRM and you can see that it's very easy to actually drag and drop each of these things called nodes. And then you're able to drag and drop by moving from here to there, different nodes that you can include.
Today I'm going to be going through the differences between three major CRM and email marketing software and that is AgileCRM which you see here as well as ActiveCampaign and Autopilot.
So here internally I'm already using for the company for our digital marketing agency AgileCRM and we love it, but there are some limitations based on the plan that we are in and we really wanted to test other email marketing focused CRMs. So all other tools, in fact, Autopilot is not really a CRM, it's really just more for automated email marketing.
ActiveCampaign is definitely a combination of both... like AgileCRM, it is both a CRM as well as an email marketing automation software. Then, of course, the one we already use called AgileCRM which really has a lot of different features and we really love it for that.
This is part 4 of 12 ways to save time and money in your sales and marketing tasks. So if you haven't seen the first three parts, make sure to go back and see those first. They're going to be the ones where we shared already nine different ways. These are going to be the last three.
Interactive content has proven many times to be an essential aspect of building strong engagement with your leads and customers. At the different stages of your sales funnel, you have to bring interactivity to be able to hook your target audience.
The typical blog posts and articles usually bring uninspiring results, despite all efforts invested in creating them.
In your B2B marketing campaigns, you can stand out in the endless streams of information and promotions reaching your audience through a variety of content, channels, and devices.
Use these 10 interactive content archetypes to superglue your website visitors, engage your leads, and drive consistent sales:
So the seventh thing you can do to save time would be to track whether or not your contacts receive, open and click your emails. There are several different types of extensions or built-in features depending on the CRM that you're using that lets you see whether or not the people who you been in touch with have actually received what you sent them and that saves you a lot of time, so that you don't have to follow up by sending additional emails or calling to make sure that they actually got what you sent them.
This is going to be part two of twelve ways to save time and money in your sales and marketing.
So for the fourth thing that we're going to be showing to you, that's going to be how to save your new clients into your accounting system. So saving new clients from your CRM system in this example, into for example here, QuickBooks Online. So another way to save some time, in this case specifically for sales, we set up a Zapier zap or a synchronization between AgileCRM and QuickBooks Online. So that the moment that I tag a specific contact, in this case we tagged with a tag called "invoice", that contact's information every 15 minutes through Zapier will automatically add that new customer into a customer within QuickBooks.
Today we're going to be starting a series - a four-part series of 12 ways to save time and money in your sales and marketing tasks. So we're going to focus on three on each of these episodes. So these are going to be things that are going to show you how to do things faster by using software to learn more and be more efficient in your day to day job. So let's start with number one.
The first one, that's a very important one is the ability to sync your contacts usually from Google or the email that you use. A lot of people use Gmail or GSuite or Google Apps for work. The first thing that you want to do in order to save time is being able to synchronize all your Gmail contacts to be sent to your CRM.