I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
For small businesses, every penny of investment counts. When it comes to software integrations, businesses can become overwhelmed with options. The right software stack can help your business perform better and save both time and money, all for a relatively nominal investment. Here’s what you need to know about choosing the right software stack for your business:
Your company’s software package can go one of two ways: You can either leverage all the tools you need to run your business effectively, or you can amass a collection of tools you pay for each month and don’t know how to use. Web developers call a foundational set of software working together as a “stack.” The right stack will help you achieve your business goals and shave repetitive tasks from your workload.
San Diego, California - Bloominari, a digital marketing agency located in Southern California, is very happy and excited to announce that they are the first US-based company to receive an official Agile CRM partner certification and badge. The company has successfully completed the Agile CRM partner training, and is now ready to help businesses who are looking for professional support, consulting, implementation and training of Agile CRM’s software.
Additionally, Bloominari will also offer the service of setting up, integrating, and customizing most Agile CRM’s native (built-in) applications with third party software, as well as integrating with more than 750 non-native applications via Zapier.com.
Bloominari will help businesses of any size to create the perfect software stack by combining Agile CRM as the headquarters of a company’s web-based operations, with additional SaaS (software as a service) software. This will help businesses expand the standard features and functionality of Agile CRM, helping companies meet most of their needs.
Agile CRM is a small and medium business web-based CRM (Customer Relationship Management) and automation software solution that helps companies “Sell & Market Like the Fortune 500.” It is the perfect solution for small companies that are looking for the best value for their marketing dollars and return on investment (ROI) for a CRM software solution.
In this episode we're going to compare what are the differences between a simple drip campaign and an advanced nurturing email campaign. So let's get started with the first.
Regular simple drip email campaign usually refers to an email campaign that has set number of messages pre-defined in a specific time sequence. That means it's designed to send messages to prospects or customers at a regular interval based on certain behaviors or lead status or in this case more specifically in the most simple way it refers to creating a set of emails that are going to be sent to every user who signs up for a campaign or a list. In the simple example, let’s say that you signed up for something, the first email is going to be sent to you usually the moment that you sign up or a few minutes later and then the second email might be set on the campaign to be sent on the third day or on the fifth day so you'll get an email too let’s say on the third day and then email number three you'll get it on the day number seven for example right. What this means it's a linear set of emails that means whether you open the mail or didn't open the mail or whether you interacted with it or not, you’ll still continue to receive the rest of the emails. This is what the simple drip email campaign refers to.
Today we're going to be talking about something pretty important, an introduction to e-mail marketing automation.
A lot of people ask us you know how actual email marketing and email marketing automation works so in this episode we're going to be covering that so that you really get a good understanding and introduction to how it works. All right let's get to it. So the first thing that has to happen is:
1.you have to drive traffic of some sort to some type of website or landing page so that you can direct users to where you want them to go. So in this example here we showing you a Facebook ad and when people click on a Facebook ad they can be taken either what's called a Facebook lead ads capture form which is something fairly new on Facebook that doesn't require the use of any page or a website. The moment people click on the ad they’ll see a pop up on Facebook and then their information is pre-populated there so that they don't have to type in anything and it's a much faster way to capture people's information.
2. The second option is a landing page which is a one page website specifically created for capturing people's you know name and email at the very least and there's basically nothing else that you can actually click on that page. it's designed like that on purpose so that people don't get distracted.
Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can you grow your business with relatively little effort? Start with one of these “growth hacks:”
Recent research suggests there’s up to an 8 percent overlap in your employee’s social media networks and your own. This presents a great promotional opportunity. IBM started an employee referral program and found that leads that came from social media converted seven times more frequently than leads from other sources. By creating an employee-focused referral program, you can boost your profits while improving employee satisfaction – a win-win. It also saves money on pricey marketing campaigns.
Finding your passions as a leader and learning ways how to cultivate them in your organisation is critical to running a high-performing business. Any business, more specifically a start-up venture, is a gamble but if your business idea is one that can potentially be profitable, then having an innate passion for what you do will make the difference between success and failure.
Here are five reasons why:
This is again Jaime Nacach from Bloominari and in today's episode, we're going to be talking about what marketing content to use in each stage of the sales funnel. This is an important topic to cover because it is really important to know that you can't be using all types of content in every part of the sales funnel. Why? Because depending on where in the sales cycle, each of your customers is, they want to see and be informed of different things. So let's jump right into it.
Alright, over here it's a very typical sales funnel that you can see, it starts from when people are visitors, all the way until they reach the stage where they do come paying customers. So in this case, this is going to be a very short video episode because there's not that much to cover but we're going to give you some examples. So one of the first things you want to do at the top of the sales funnel is to create engagement, but before creating engagement, you want to create awareness.
So in order to create awareness that your brand or your company exist, you have to create content that people are interested in. So that means usually talking about writing blogs that can be both writing blogs as well as video blogs, podcasts or anything else where you're trying to provide some valuable information so that people are aware that you exist. Then let's assume then people that are aware about who you are, the next step is, they might want to follow you and keep in touch and be informed of what it is that you continue to provide in terms of content. So the next step could be for them to sign up to be following you on Twitter or they could follow you on Google+ if you're still using that, or on Facebook, or on Instagram or nowadays on snapchat; there's many ways that people can follow you, right. And, it's another step in terms of showing that they're interested in what it is that you're providing.
The next step, when people are more engaged and they really start to trust you and believe in what it is that you are teaching, the next type of marketing content that could be used is when you can actually provide some sort of eBook or a newsletter or something else that people can download and keep it in their email or somewhere else that they can actually access later.
Today we're going to be talking very briefly about the main difference between Google and Facebook advertising, so that you as a small business can understand what you should be thinking about when you're trying to decide whether you should use Google or Facebook. Let me jump right into it. Alright, so Google and Facebook, they are two different platforms, they are two of the biggest marketplaces let’s call them for doing digital advertising today. They take about 70% of all of the entire online digital advertising space which means pretty much everyone or most companies are doing their ads either on Facebook or on Google.
The first scenario is based on a search, so we all know this as search engine marketing or SEM and that scenario one where somebody has an actual problem or they want to search for something and a solution so we all go to Google and we type in whatever we're looking for. And then scenario two, in general it's what's called display advertising where you see an ad, okay, that you're not really looking for it.
So usually there used to be, back in the days, display ads; there were physical graphics that you could see. Today on Facebook, they're basically through a post, so there's a combination of text and an image and now there's also a call to action. So they are definitely different than they used to be, but in this case we're going to talk about only Facebook ads, as opposed to the rest of the other types of ads that could be... such as Twitter ads or display banners or many of the other display advertising. But, the important thing that I want to highlight here for you to know as a small businesses that, one of the most important things is that, people when they're either on Google or on Facebook, they have a totally different mindset.
Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, but they can also provide your team with invaluable data-driven insights.
Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.
Any client-facing professional who has used a Customer Relationship Management (CRM) system for work understands the incredible value it can provide. These systems integrate with accounting, marketing, and other software applications. They collect all of the information you need in one easy-to-access place, and improve management’s ability to provide direction and encouragement. Of course, the system only works if people are willing to use it.
Rolling out any type of new software or platform for your company is going to have hiccups and frustrations. Since CRM touches so many aspects of your business, compatibility, versatility, and customization are crucial factors. If you attempt to implement a CRM platform that doesn’t work with your existing applications, you’re going to have a difficult time getting everything copasetic without aggravating your usual operations. A failed software launch can be incredibly disruptive, so take the time to fully investigate the capabilities of a CRM platform and the issues you’re likely to encounter with it before committing to it.