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Jaime Nacach

Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

You can attract a lot of paying customers from your city, state, or country.

The truth is there’s no need spreading your marketing budget globally -- especially when your target audience is near you or prefers to visit a local store before buying a product?

According to Google, 4 in 10 people conduct a local search every day. As a business owner, the easiest way to reach these people and turn them into customers is by conducting a local SEO Audit to figure out their needs and behaviors.

Now, auditing websites can be a quite daunting and boring task for most people, especially for beginners. It’s a part of the business that most people wish they could ignore.

The process, however, is not as hard as a lot of people think it is. This post has simplified local SEO audit to eight basic steps.

These steps are very easy to implement and the aim of this is to ensure that local business owners are able to identify the problems on their websites which could be stopping prospects from visiting their store or placing an order on their online store.

Why Do You Need a Local SEO Audit?

If you've ever thought that brick-and-mortar retail stores were out of business, you're wrong!

According to eMarketer research, 94% of retail revenue generation comes from physical stores.

Why? Well, consumers stated that they'd prefer to touch goods and go out with friends to have a nice shopping experience.

Amazing right? If you're still not convinced, another research (I love numbers) showed that 85% of shoppers prefer to go to physical stores because they get to feel and touch the products they want to purchase.

Marketing automation is all about simplifying your business in order to get better results.

According to recent studies, 91% of marketing automation users state that it's one of the most vital aspects for the success of their online marketing endeavors.

Amazing right? That's not all, 80% of marketing automation users noticed a massive increase in the number of leads and 70% saw a huge leap in the number of conversions.

Personalization is the future of email marketing!

In fact, it’s redefined how emails are being sent and received in today’s digital marketing space.

According to recent research by the Aberdeen Group, personalized emails are capable of increasing click-through by 14% and conversions by 10%.

That's why it's vital that you know how to effectively personalize your email marketing.

You have a responsibility of driving leads and sales on your landing page. But you’ll never achieve your goal without taking drastic measures in SEO.

What is the foundation that helps you to increase conversions and make more sales on your landing page?

Traffic!

Listen, you'll hear many people tell you about how traffic is a vanity metric. But that's only a half-truth.

Getting the right traffic is a key metric. Because without such type of traffic, your landing page is practically a desert. Have you seen a page without the right traffic build up sales?

Which brings us to the matter of gaining search traffic to your landing page. Why is search engine traffic important to your landing page?

So you want to advertise your product on Facebook. But you’ve been unable to do that because of the high costs.

You need to grow your business through advertising.

And Facebook is a great option for that. In fact, in a study by databox, 92% of marketers said Facebook advertising is at least somewhat effective while 54% believe it’s very effective in generating sales.

To consistently capture leads and sales for your business, you need high-converting landing pages. Every campaign you run online should have a dedicated landing page.


For instance, HubSpot found in a study that companies had a 55% increase in leads acquisition after increasing the number of their landing pages from 10 to 15.

What goes on after your sales reps receive demo or sales call requests?

Generally, in most companies, a salesperson is responsible for getting across to the lead and then scheduling an appropriate time to call, in the event the requestor hasn't already picked a time.

The sales person then reaches out to the lead on the agreed date and time. However, if this salesperson is just like 44% of salespeople, then you should be concerned.

This is because once the requestor’s initial request is handled; the salesperson ceases all forms of interaction with the lead.

And that's a bad move. It's a bad move because most times, your leads will not have made up their minds on whether they want to purchase your products yet.

As a matter of fact, 80% of sales demand at least 5 follow-ups, however, only 8% of sales reps accomplish this.

If you need more foot traffic to your local store, your business needs to show up for search terms that your potential customers are using on Google daily.

Here’s the truth:

Local consumers want to find local businesses near them. Are you ready to appear for the right keywords and convince them you're the best business in their locality?

An effective way to do this is to advertise your business on Google Maps. What's the catch here?

People use Google Maps to search and navigate to over 1.5 billion destinations annually. Considering that a survey found it to be 6X more popular than any other navigational app, then it makes sense to appear here.

Added to these, you can start appearing for searches today. Let's see how you can get the best out of advertising on Google Maps.

What’s Google Maps Marketing? 

Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.

Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.

Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).

That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.

This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.

What’s Content Strategy?

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