I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
When it comes to marketing your products and services online, you need to know how to develop a good relationship with your clients and understand what you should do at every phase of their journey.
Do you want Bloominari to help you set up your lead nurturing system and drive traffic so that you can convert more site visitors into buyers? Check our SEO services & packages.
It’s important to nurture the client-customer relationship just as you do other relationships in your life. This helps the relationship to last long, a lifetime even.
According to Demand Gen Report, 67% of B2B marketers say they record at least a 10% increase in sales opportunities through lead nurturing, and 15% of these marketers discovering opportunities to increase sales by 30% or more.
Unfortunately, some B2B marketers don’t regard lead nurturing as an important aspect of customer acquisition. In fact, sales reps. ignore 50% of marketing leads.
With the advancement in Artificial Intelligence (AI), there are many tasks you can automate instead of wasting time doing them manually.
Thus, business automation provides a platform for businesses to save time wasted on manual tasks while increasing the efficiency of those tasks.
Although not every task should be automated in your marketing process.
It's important to be able to use automation for the right tasks. In fact, successful companies tend to do so.
A new year is coming our way, along with resolutions and new goals for our businesses to keep on blooming!
There’s no better way to start the new year than learning from experience from the past. Here are some lessons learned during 2018 that will help you start 2019 in the right direction.
Maybe you have a website that brings in a lot of sales. It makes you happy. But it doesn’t mean that’s the largest number of sales your company can make.
Because the majority of people who visit your website don’t buy on their first visit. In fact, AdRoll estimates that only 2% of shoppers convert on their first visit to an online store.
Let’s say you beat the average 5 times, that’s still 10%. It means there are many people who can buy your product or service as compared to those that are actually buying it.
That’s why you need remarketing. It helps you to track people who have visited your website without converting and send them targeted messages. In other words, you want to bring them back and turn them into customers.
Smart marketers understand how to leverage Google Ads and SEO to drive traffic and increase sales.
This is important because traffic comes first, even if you’re going to use marketing automation to drive sales and revenue for your business.
Although SEO and PPC are two different marketing channels. However, they both work for search engines.
Fortunately, Google is the largest source of organic search and also the largest platform for digital advertising with 37.2% of the market share.
It takes a lot of hard work to build a beautiful, functional, and user-friendly website.
At Bloominari, our San Diego Website Design Agency, we ensure that our client’s websites are designed to appeal to their customers. After all, search engines bots don’t have credit cards to pay for your services, but online users do.
Furthermore, website developers and designers need to work together to ensure your website is visible to search engines.
More importantly, your website MUST be able to inspire visitors to become customers or religious readers.
This requires many processes. Here’s a checklist of 18 important tasks to consider to design an effective business website:
Marketing requires big efforts to gain that precious customer. But no matter how difficult or easy marketing may be to you, you can get better results with marketing automation.
Marketing automation involves having a repeatable system that sends the right message to your leads at the right time based on their interactions with your email, products, websites, or ads.
When you have the right execution for your marketing automation, it could be the game changer for your business. You can process your leads faster and gain more customers with less effort.
Setting up your marketing automation system allows you to have better conversations with potential buyers and see how they interact with your content and business generally.
An offer funnel or a sales funnel is all you need to increase your conversions. It defines a series of finite steps that your prospect should follow in order to become a customer over time.
You’re able to know the number of potential customers if you have a good offer funnel.
According to Laurel Mintz, “If you don't know how many people are in your pipeline currently, and what your conversion or close ratio is, you're probably one of the millions of businesses out there that's on the sales struggle bus.”
Since users gain access to your website in three ways, namely:
Each of these channels sends traffic directly into your sales funnel. From there, you begin to engage with and convert the traffic into customers.
Conversion should happen inside your funnel, not outside. So focus on engaging your audience inside the funnel.
Do you want to get your website on page 1 of Google?
Are you wondering how you can achieve that? Well, this is the right place to be! I’ve ranked dozens of websites on page 1 of Google, and you’ll learn how to do so shortly.
Why do you need to rank on page 1 rather than page 3? According to a study by Chitika, 92% of all Google search traffic goes to the first page results.
Current online trends indicate that buyers want and value quality content. “Quality” in this instance could mean helpful, interesting, useful, persuasive, or/and well-researched.
According to J-P De Clerck, approximately 87% of the buyers consider looking for detailed information and advice before purchasing various services or products.
62% of these buyers prefer web searches as their primary source of information when they’re looking to fix what’s broken or solve a problem.