Angela Fabunan has been a professional writer since 2012, and is a writer for Tomedes, a translation company that has helped businesses localize their marketing strategy. Her writing specializes in creative writing, languages, linguistic history, and multilingual applications.
Are you looking to drive more sales? Then you should be looking at a localized marketing strategy. So, this article will talk about what localized marketing is, the benefits of localization when it comes to marketing, examples of brands who have successfully localized their marketing, and how to apply it to your marketing.
Research shows that 75% of consumers prefer to buy products in their native language, while there are only 23.5% English internet users in the world, according to CSA Research and Statista. So, why wouldn’t you localize? Localization to conversion is a proven strategy, with localized content boosting conversion 6 times higher, according to Design Rush.
Are you ready to find out more about how to localize to convert? Read on.