Smart marketers understand how to leverage Google Ads and SEO to drive traffic and increase sales.
This is important because traffic comes first, even if you’re going to use marketing automation to drive sales and revenue for your business.
Although SEO and PPC are two different marketing channels. However, they both work for search engines.
Fortunately, Google is the largest source of organic search and also the largest platform for digital advertising with 37.2% of the market share.
Are you leveraging Google Ads to drive customers and sales to your local business? Creating ads on Google Ads (formerly Google AdWords) platform work really well for local businesses.
After all, Yelp’s research shows that 86% of consumers use the Internet to find a local business and 29% of consumers search for local businesses every other week.
Large companies like Wal-Mart, OfficeDepot, and McDonald's have acquired hundreds of thousands of customers via their highly-targeted local ads.
But don’t be moved by that, small businesses are running profit-generating ads every day on the same platform. So what are you waiting for?
Today we're going to be talking very briefly about the main difference between Google and Facebook advertising, so that you as a small business can understand what you should be thinking about when you're trying to decide whether you should use Google or Facebook. Let me jump right into it. Alright, so Google and Facebook, they are two different platforms, they are two of the biggest marketplaces let’s call them for doing digital advertising today. They take about 70% of all of the entire online digital advertising space which means pretty much everyone or most companies are doing their ads either on Facebook or on Google.
The first scenario is based on a search, so we all know this as search engine marketing or SEM and that scenario one where somebody has an actual problem or they want to search for something and a solution so we all go to Google and we type in whatever we're looking for. And then scenario two, in general it's what's called display advertising where you see an ad, okay, that you're not really looking for it.
So usually there used to be, back in the days, display ads; there were physical graphics that you could see. Today on Facebook, they're basically through a post, so there's a combination of text and an image and now there's also a call to action. So they are definitely different than they used to be, but in this case we're going to talk about only Facebook ads, as opposed to the rest of the other types of ads that could be... such as Twitter ads or display banners or many of the other display advertising. But, the important thing that I want to highlight here for you to know as a small businesses that, one of the most important things is that, people when they're either on Google or on Facebook, they have a totally different mindset.
Understanding the differences between Google Ads and Facebook is crucial to marketing success.
Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics for generating traffic on one platform may not work on the other.
Think of the purpose behind Google: people want to know more about something so they search for answers. There is a motive or intent behind every Google search, whereas Facebook curates ads and sponsored content based on users’ apparent interests. Marketers must approach these platforms differently to make valuable connections.
When tailoring a strategy to Google, the goal should be to answer very specific questions. For Facebook, it’s more about casting a larger net to a wider audience.
Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts working in sync with one another, the results can be astounding.
Facebook Advertising Might Be Your Next Major Marketing Breakthrough
Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.
Using the Right Analytics Will Help You Get the Most out of a Facebook Ad Campaign
In the past decade, social media has evolved from a college-age network to a powerful marketing tool for businesses. Facebook allows businesses to take advantage of connected networks of people to improve their audience interactions and expand their overall reach.
It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website visitors visit websites when they’re not ready to buy.
So how do you make your business’s website visitors ready to buy?
Many marketers create audiences without ever leaving the realm of the Power Editor, but if you want your Facebook Ads campaigns to be truly effective, you may need to go outside those boundaries.
But first of all:
That is a shame.
And it is proof of ineffective marketing strategies performed by business owners without experience or marketers who are not utilizing social media tools properly.