Google first announced back in 2015 that mobile searches in 10 countries, including the U.S., officially out-numbered traditional Google searches on desktops. As a result, mobile commerce (called m-commerce) has been a growing force. And businesses, large and small, followed suit.
Now, in the year 2017, having a website that isn’t mobile-friendly means kissing leads and customers goodbye. In order to stay competitive in the current market, businesses need to create user-friendly purchasing journeys and tailor user engagement based on what device is being used. If a certain company doesn’t follow this golden rule, then its competitor will, while taking customers with it.
Not only are people using their smartphones and tablets to browse the Internet, but they’re commonly on apps. In 2015, Yahoo developers put out a report showing that 90 percent of people’s time spent on their mobile device is spent utilizing apps.
While it’s necessary to make sure your company’s website is mobile-friendly, it’s equally important to ask your team if your business could benefit from a mobile app.
Smartphones are everywhere, and as time goes by the number of new mobile phone apps grows exponentially. As new and more useful mobile apps appear on the market, businesses and individuals are now using their smartphones more than ever before.
There are now more tasks that people can complete today with their phone than ever before - such as E-mail, banking, editing documents, creating invoices, etc. People can now take their work wherever they are without having to sit down on full-size computer.
If you’re a small business owner, you might ask yourself the question: “Should I build a regular website and/or build a mobile app”?
The answer to this important business and marketing question depends on the type of business you have, what your online goals are, and of course your time frame and budget.
In order to decide what’s the best option for your business, let’s first explore what the differences are.
A website is a portal on the world wide web (www) that can be accessed from anywhere around the world through a web browser. Today, both computers and smartphones have web browsers, Any device that's connected to the Internet can access the site.
Today’s modern website may be developed in order to be “Responsive”, which means that the layout, size and content of a web page will adapt and change based on the size of the screen it is being viewed at. Visitors will have the best possible user experience on your website regardless of where he/she is accessing it.
Example: Let’s say a person sees a responsive website in full screen and it contains 3 columns of content, which looks good on a normal screen. When the same site is accessed on a mobile phone, those 3 columns will show up stacked on top of each other (instead of next to each other as columns), so that the user can clearly read the contents of each column. Yet, if that same website was “non-responsive” and the user accessed it through a smartphone, the user would see 3 tiny columns on the screen (same layout as the normal screen), which he probably wouldn’t be able to read in his tiny phone screen. In that case, the user would have to zoom-in (pinch the screen) to see each column in detail - which diminishers a positive user experience on the site.
To some degree, today’s responsive websites actually look very similar to mobile apps - when accessed on smartphone - without actually being one. This is a key point to consider when evaluating this as an option.
Mobile apps (or Applications) are basically software developed for your mobile phone, including smartphones - which today are more like mini-computers with calling capabilities using one of the built-in Apps used to make phone calls.