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Encouraging interaction creates more engagement

Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, but they can also provide your team with invaluable data-driven insights.

Why Interactive Content Works

Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.

Published in Marketing & Strategy

Storytelling is marketing

Think about a commercial that you really enjoy or that sticks out in your memory. This brief advertisement told a story, struck an emotional chord within you and captured your interest with such effectiveness that you still remember it. Yes, that’s the goal of advertisements, but it should also be the goal of your marketing content.

Crafting and distributing concise, engaging, convincing and conversational marketing content is a necessary inbound marketing strategy that can boost your business tenfold. This content, whether it’s a case study or a landing page, should make your targeted audience trust that your business understands their needs and will help solve their problems efficiently, leading them to convert. Your audience will read the content, feel understood, click on links and become a lead or customer. That’s the ideal process.

However, this is easier said than done. Professional content marketers, like myself, use various formulas to maximize the likelihood that the content is noticed, digested and utilized to the company’s advantage. Here is a summarized list of some of the most important features to include when writing excellent content that convinces and converts.

Published in Marketing & Strategy

In content marketing and social media, your headline is what will decide if your content spreads. Whether people click on your links and visit your content depends on your headlines – for the simple reason that your headline is often the only piece of your content that people see before they decide to click or not. 

You can invest all your money in your content – if your headlines suck, so will your social media and content marketing results.

Published in Marketing & Strategy

Online methods to help you attract more readers to your blog

After more than one decade of promoting various WordPress blogs and scrutinizing masses of the script on the subject, I amassed some methods that work better than others. Here are my most popular ideas.

Published in Marketing & Strategy

In the past, it was a flyer handed out to be saved on your target consumer’s fridge--or a magazine tear out. Nowadays, it’s email. Emails are a precious commodity, and your email list, a treasure chest of leads, data, and information to glean for your best marketing campaign yet.

Even more precious are the many tips and tricks to get your prospective customer’s email address. Just like magic, if you do it well and do it right, you’ll be watching your database grow and your potential sales and conversions soar.

Published in Marketing & Strategy
Monday, 21 December 2015 21:07

How to Plan Your Content Calendar for 2016

The New Year is coming, and nothing could be more helpful than taking a good, over-arching glance at your content strategy and aligning it with your marketing goals.  With a good plan laid out, you’ll always feel at-the-ready when it comes to a key arm of your marketing plan: content!  So plan to build--and keep--your readership in 2016 with valuable, consistent content.

But how do you plan for content? 

For starters, it’s important to look the the year ahead, as well as your goals ahead. 

Don’t just pull things out of a hat or think of what you may be most interested in reading.  Really get strategic! Who is your audience? Who are you speaking to? How can you content help warm them to your goals, and shape your plans? How can you lead them through your conversion funnel with interesting content? These are the types of things that will help make your content work for you!

Published in Marketing & Strategy
Thursday, 08 October 2015 08:24

How to write memorable blog posts

When trying to write a compelling blog post, many professional content creators make a costly mistake. And I mean costly because original content is gold in terms of SEO, and when your titles are not read and your articles not clicked on (and much less shared), we have squandered the valuable opportunity  to be up there.

Granted. It is hard to deliver high quality content on a regular basis. But there is so much material online that lack of inspiration and “writers-block” can no longer be an excuse for us.   

Published in Marketing & Strategy

As of 2015, the Internet has become a virtually inexhaustible source of information. Choosing relevant topics to share with audience boasts our position as experts and makes us an integral part of the conversation.

But there is a lot to do in order to fulfill this role successfully: browsing for current, relevant and reliable information, organizing it in logical fashion, and distributing it through our social media channels.

This can all be summed up in a process called Content Curation, which entails:

1. Identifying

Finding out which topics pique our audience´s interest and investigating and gathering relevant sources of information.

2. Filtering

Evaluating and choosing relevant titles to share in accordance to our editorial line and the audience´s interests.

3. Distributing

Spreading the end result through our channels.

Clearly, this is A LOT of work…. Content curating tools were invented to automatize and ease this task.

Here are some you may want to try:

Published in Technology

A blank page can be intimidating.

Most people hate writing to begin with. Once you add in the extra weight of needing to write something informative and entertaining and professional that the world is going to see (like a blog post)… It can be so much that we give up before we even start.

It’s happened to all of us, and this is the number one reason that stops folks from creating the blogs they want to write.

What’s intimidating isn’t as much the known—the particular topic you are trying to writing about—as is the unknown. The unknown of how much you will need to write, how long you will be sitting there, how much energy you will have to expend to get through it all…

Published in Marketing & Strategy

Everyone has a blog it seems like these days

Why is that?

Once upon a time blogs were reserved for your stay-at-home moms looking to share their favorite lasagna recipes. Now, every business—no matter what market or industry they operate in—is making a blog the focal point of their online marketing strategy.

Today the internet is overflowing with the benefits to your brand of having a blog, but I’ve broken those down into the 3 most undeniable, all-encompassing reasons why your business should have a blog:

Published in Marketing & Strategy
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