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Monday, 23 September 2019 07:15

8 Creative Lead Gen Examples from B2B Brands

Are you looking for some creative lead generation examples that you can implement right away?

If yes, then this article is for you.

Lead generation is a popular term that’s used a lot in the digital marketing space, which is based on the fact that any company that offers a product or service wants to attract as many customers as possible.

But it begins with leads. With the right leads, a business is almost guaranteed to achieve getting paying customers -- if they’re nurtured properly.

Published in Marketing & Strategy

Inbound marketing is great for generating large volumes of leads. However, there’s the question of how to separate quality leads from web visitors who may not be interested in your offer.

The answer is “Lead Scoring.”

Your leads need to be effectively managed so that you can maximize their potentials.

By utilizing a lead scoring system, you would be able to assign values to every one of your leads in relation to the data you have about them and their behavior on your website.

What’s Lead Scoring? 

Published in Marketing & Strategy

Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.

No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”

However, it can be difficult knowing how to properly attract and nurture leads.

That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.

The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.

Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.

What’s a Lead Generation Program?

How to Re-evaluate Your Brand Effectively and Execute a Successful Re-brand

Rebranding is an excellent way for businesses to strengthen their presence and energize the essence of their brand. Seventy-seven percent of B2B marketing leaders say branding is “critical to growth,” and consistent brand presentation across all platforms is shown to increase a business’s revenue by up to a whopping 23%. Rebranding could be one of the smartest moves your company makes. 


The following article will define what rebranding means, and explore just how your business can rebrand successfully.

Published in Marketing & Strategy

When it comes to marketing your products and services online, you need to know how to develop a good relationship with your clients and understand what you should do at every phase of their journey.

Do you want Bloominari to help you set up your lead nurturing system and drive traffic so that you can convert more site visitors into buyers? Check our SEO services & packages.

It’s important to nurture the client-customer relationship just as you do other relationships in your life. This helps the relationship to last long, a lifetime even. 

According to Demand Gen Report, 67% of B2B marketers say they record at least a 10% increase in sales opportunities through lead nurturing, and 15% of these marketers discovering opportunities to increase sales by 30% or more.

Unfortunately, some B2B marketers don’t regard lead nurturing as an important aspect of customer acquisition. In fact, sales reps. ignore 50% of marketing leads.

Published in Marketing & Strategy
Tuesday, 08 January 2019 07:15

The Best Marketing Tips to Start 2019

A new year is coming our way, along with resolutions and new goals for our businesses to keep on blooming!

There’s no better way to start the new year than learning from experience from the past. Here are some lessons learned during 2018 that will help you start 2019 in the right direction.

Published in Marketing & Strategy

Maybe you have a website that brings in a lot of sales. It makes you happy. But it doesn’t mean that’s the largest number of sales your company can make.

Because the majority of people who visit your website don’t buy on their first visit. In fact, AdRoll estimates that only 2% of shoppers convert on their first visit to an online store.

Let’s say you beat the average 5 times, that’s still 10%. It means there are many people who can buy your product or service as compared to those that are actually buying it.

That’s why you need remarketing. It helps you to track people who have visited your website without converting and send them targeted messages. In other words, you want to bring them back and turn them into customers.

Published in Marketing & Strategy

As users’ behavior and needs change, SEO has also changed. Many tactics that used to work have now been outdated as smart engines got smarter.

Despite these changes, digital marketers need to get their website on the first page of search rankings. Why?

Because that's where the opportunities for targeted traffic and more customers spend the majority of their time on. According to HubSpot, 75% of people do not scroll past the first page on a Google search result.

Published in Marketing & Strategy

To deliver an effective marketing campaign, you need to plan ahead and make improvements along the way. If your campaign is well-executed, your business will definitely generate leads and customers.

If you approach your campaign without a proper strategy to execute it professionally, you’ll waste both time and money.

According to HubSpot, 28% of salespeople do not think their organization’s marketing strategy is effective. Results matter. If your campaign fails to deliver the right results, you may not be motivated to do it again.

Published in Marketing & Strategy

For any business to gain customers, it has to acquire leads first. After this, a business nurtures their leads until they become customers.

The truth is, this whole process can be difficult if you don’t know what you’re doing. According to a report by HubSpot, 65% of marketers say generating traffic and leads is their biggest marketing challenge.

If you’re serious about marketing and growing your business using digital marketing strategies, then you need a marketing budget. You simply can’t do without it.

Most small business owners think they don’t need a budget because they assume that their investments are too small.

But that’s not true.

Funny enough, the core reason why your investment may seem small is lack of effective planning, or not creating a budget. You just spend money and accept anything as it comes.

Don’t run your business like that.

A budget helps you to build a firm structure around your marketing investments so that you can get good returns on them as well as increase their worth over time.

That said, let’s discuss some best practices for setting an effective marketing budget that facilitates sustainable business growth.

Published in Marketing & Strategy

Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business.

You know that this “advantage” would mean more customers, which results in more profits and a better business. Isn't that what you want? 

As exciting as this may sound, a study by SmartInsights found that 49% of organizations have no clear digital marketing strategy. Furthermore, HubSpot reveals 39% of marketers think their organization’s marketing strategy isn’t effective.

This is why you need to improve upon your strategies in 2018 to get your business ahead of the tough competition. 

That being said, I want to show you some of the proven digital marketing strategies that will bring real results this year.

Published in Marketing & Strategy

The First Sale is Only the Beginning

When it comes to customer onboarding, it doesn't matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and Berkshire Hathaway are delighting customers through the onboarding process.

What they are doing isn’t complicated at all. Let me show you how to tap into these uncommon CRM best practices and take your client onboarding to a new level. 

Increase Your Conversion Rate with These Strategies 

There's an excitement that comes from subscribing to a marketing automation tool. Sadly, it's not going to last for long if you don't know how to use it. The best approach is to see every tool as an integral part of your marketing plan.

This is a significant mindset shift. Because you now understand how to tap into the many benefits which it covers, like gaining new leads, nurturing contacts, increasing productivity, and maximizing sales in your funnel.

In the end, it boils down to implementing proven marketing automation strategies for your campaigns. Here are some of the best-kept strategies:

Hello, welcome back to Marketing Friday's in episode 14.

Today we're going to be starting a series - a four-part series of 12 ways to save time and money in your sales and marketing tasks. So we're going to focus on three on each of these episodes. So these are going to be things that are going to show you how to do things faster by using software to learn more and be more efficient in your day to day job. So let's start with number one.

The first one, that's a very important one is the ability to sync your contacts usually from Google or the email that you use. A lot of people use Gmail or GSuite or Google Apps for work. The first thing that you want to do in order to save time is being able to synchronize all your Gmail contacts to be sent to your CRM. 

Published in Video Blog

There’s a great film out there called Any Given Sunday that is one of the greatest American sports films to date. It surrounds a fictional American Football Franchises of America Team that is struggling to have a successful season. In a game leading up to the playoffs he gives a speech about how football is ultimately a “game of inches” and how they must be willing to fight for each and every inch to move forward, because when you ad up all those inches it’s gonna make the difference between winning or losing. Digital marketing is the same way.

Published in Marketing & Strategy

If your target market is under the age of 60, chances are that your email marketing leads will first see your email on a mobile device. It will pop up loud and clear like a shining beacon on the screen of a cutting edge iPhone, Samsung, or Motorola phone.

If your subject line isn’t relevant, compelling, and clickable, the rest of your content doesn’t matter – it’s gone forever with the swipe of a finger.

Instead of letting your email marketing efforts fall flat, consider the impact your subject lines may be having on your open rates.

Published in Marketing & Strategy

Hey there folks, it’s Amanda for my last care package of knowledge from SXSW.

I was determined to get the best storytelling advice and was thrilled to discover a session in gaming about VR storytelling. I was eager to learn how gamers were using virtual reality as gaming is one of the purest forms of storytelling. 

Published in Marketing & Strategy

Each Spring over 30,000 people travel to Austin, Texas for the mega-festival that is South By Southwest. Now in it’s 31st year SXSW is a well-oiled machine and touts a robust programming for interactive, film, music, and gaming. There is something for everyone at SXSW and 2017 was no different.

I’m Amanda, a social video expert and over three articles I’ll be sharing with you what I learned at SXSW. From Marc Jacobs to Kesha to Virtual Reality to gaming and beyond, I’ve got a lot of knowledge to pass around. Get comfy, grab a notebook and let’s get started with adapting storytelling in 2017.

Published in Marketing & Strategy

This last weekend I attended one of the most amazing digital marketing conferences there is in the world, the Traffic & Conversion Summit 2017 in San Diego, California - organized by DigitalMarketer.com. It’s a conference designed for more advanced and experienced marketers and marketing agencies, rather than for people looking to get started in digital marketing. The speakers dig deep into marketing strategy, things that work and don’t work, the exploration and testing of new technology and much more.

During the four days of packed back-to-back sessions with some of the leading experts in digital marketing, thousands of words in notes and over 300 photos shot with my phone of some of the slides; here’s a list of my top 25 takeaways, tips and trends of the state of digital marketing. Do keep in mind that approximately half or two thirds of the sessions were led by the internal team members of DigitalMarketer.com

Setting your business up for success

Published in Marketing & Strategy

A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing.

If Your Company Doesn’t Exist Online Today, It Doesn’t Exist

Online presence is absolutely vital for every company in the modern business world. So much business is conducted online that it would be foolish for any business owner to think that a digital presence is simply a luxury. Just about every business-to-customer retailer has an online store in addition to traditional brick-and-mortars, and most are starting to figure out new ways of connecting the two to provide customers with the best shopping experiences possible. Your small business may be a way off from this stage right now, but that doesn’t mean you shouldn’t be taking steps toward that end.

Published in Marketing & Strategy

If you’re a million dollar author like J.K. Rowling, creator of the Harry Potter series, it’s easy to achieve success with subsequent books. After all, you’re known, and loyal followers can't wait to pluck them off the shelf. The problem lies with your first book, and Rowling had massive problems with that one. Harry Potter spiraled through various rejections, before Joanne K. Rowling hit it. Rowling wrote fiction, but both fiction and nonfiction authors struggle to market that first book. Let’s see how two famous authors of each category succeeded.

Published in Marketing & Strategy

Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns flounder because they start from their vantage point rather than that of their clients. In the end, these individuals may end up pleasing just themselves - or not even themselves because they end up at a loss.

Published in Marketing & Strategy

It is well-known that controversy sells, but some marketing campaigns succeeded beyond their wildest dreams when they flipped off the deep edge and teetered on the edge of lunacy. Here are three of the most memorable.

Published in Marketing & Strategy

Hitting on the right marketing strategy can save you money and time. Instead of skidaddling down one route, only to reverse and backtrack, you’ll tread the likeliest direction and more confidently advertise your business.

Let the experts show you how.

1.Create a scientific and systematic approach for your marketing

Wilson Hung, author of The Scientific Marketing Strategy Behind Exponential Growth, writes that developing a marketing plan that is based on a scientific approach will save you wasted money and time. This is because your tested ideas protect you from flitting around, and they show you where to invest your money.

You can make a name for yourself in well-known papers such as the Guardian, Huffington Post and Washington Post, and promote your business at the same time. People do it all the time. There’s one condition. You can't advertise yourself. Readers don’t want to be marketed to. They want to be helped. To win editorial acceptance, you need to use your expertise to write on a topic that helps that paper’s readers. Your post should be useful, timely, original and relevant. Your byline directs people to your business, and if readers were sufficiently wowed by your article, they will come to your website, or call your number to find out more about you.

Published in Marketing & Strategy

The Simplicity of Trello.

Staying organized these days seems to be just as hard as ever, even with the thousands of apps and tools out there designed to make things easier.  But one tool really stands out among the rest for online marketing and practically anything else - Trello - and it's because it's so darned simple.  Imagine an old time card punch system. The card sat in the "out" slot until the employee came in, entered data to the card (by punching it) and moved it to the "in" slot.  At the end of the pay period, the cards would be collected and taken to another location for processing paychecks. This is the simplicity of Trello.

Published in Marketing & Strategy

Away with the word customer case studies! It sounds too clinical and detached. Call it a ‘success story’, instead. Your client had a need or problem that no one could solve. You, or your organization, swooped in and provided a product or service that helped that person. Your client’s business soared, or his skin healed, or his dog recovered - whatever the case - you helped him live ‘happily ever after’.

That’s the crux of a ‘customer success story’.

Published in Marketing & Strategy
Monday, 02 May 2016 20:46

Understanding the Marketing Plan

Keeping track of marketing efforts is essential for every business.  Doing so produces a guided track to visualize the company’s strategies and illustrates how it plans to achieve goals and objectives. One of the most popular ways companies accomplishes this is by creating a marketing plan.

According to William M. Pride, "the Marketing Plan is a written document or blueprint governing all of a firm's marketing activities, including the implementation and control of those activities."

 

Published in Marketing & Strategy
Monday, 11 April 2016 20:20

The Ins and Outs of Email Marketing

Looking to acquire new customers or leads for your business? Many companies and businesses are utilizing email marketing as an effective tool in order to reach their target audience as well as garner more clients and brand awareness. But what exactly is email marketing?

 

Published in Marketing & Strategy

A company’s brand is more than just its logo. It is what the company outwardly projects and how the company tells us as potential clients and consumers what they are about, what they value, and what we can expect from their product or service.

It is also what sets a company apart from the competition and how they tell their audience why they should pick them and not someone else. I believe Jeff Bezos aptly summarized it when he said, “Your brand is what people say about you when you’re not in the room.”

Published in Marketing & Strategy
Thursday, 11 February 2016 11:17

Where to Look for Marketing Inspiration

So you’re concepting a new plan or promotional strategy, but you feel completely out of inspiration.

Maybe your agency has asked you what you like/don’t like/hope to see/want more of? Sometimes it helps to look outside of your brand, campaign--even industry altogether.

So where do you look to reinvigorate your ideas and shake up your senses? There’s a ton of things to keep in mind, as marketing is not a hard and fast science.

Published in Marketing & Strategy

“Sitting is the new smoking”, is the new catchphrase in the medical community. But just as a sedentary lifestyle is detrimental to health, a static online presence is unfavorable for healthcare professionals, especially those looking to grow the number of patients coming through their doors.  

Today´s competitive environment demands doctor´s offices, dentists, plastic surgeons and physical therapists, to adopt and adapt dynamic inbound marketing techniques traditionally used by small businesses.

Published in Marketing & Strategy

If within budget, key branded photography for your marketing materials is a winning marketing tactic. Never underestimate the power of a good visual...as they say, a picture is worth a thousand words!

Photography and visuals help to quickly communicate with your target market and can create a magical, speedy sense of connection.

With a photograph, a consumer can quickly understand why they should be interested in something, how they make connections with it, where it fits into their life and, essentially, whether or not they should take that call-to-action to keep reading, click, sign up or more. 

Published in Marketing & Strategy

Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you?

Those are examples of a call to action (also known as a CTA). And they’re ALL over the Internet.

Why? Because they work. They are a necessary tactic to gain leads.

A CTA uses text and a link to persuade an audience to do an immediate action that is in the best interest of the company, while also benefitting the audience.

Published in Marketing & Strategy
Friday, 15 January 2016 12:28

Five Neuromarketing tips for Social Media

If marketing were a Medieval Kingdom, the marriage of Neuromarketing and Social Media would be akin to an alliance between England and Spain. And while neuroscience has been around for a while, like a quiet heir waiting in line for the throne, social media has come of age with glory and pomp.

This alliance has granted us social media marketers, the possibility of better engaging our potential customers and increasing conversion rates.

Published in Marketing & Strategy

Most business owners, large or small, do not really understand why journalists write about some topics and not about others. It’s also common for business owners to think that many happenings within their business should be turned into a press release (and eventually, into a news article.)

As a previous journalist and editor, and as a current PR professional, I am here to clarify and help your business with its press release distribution efforts.

Published in Marketing & Strategy
Monday, 21 December 2015 21:07

How to Plan Your Content Calendar for 2016

The New Year is coming, and nothing could be more helpful than taking a good, over-arching glance at your content strategy and aligning it with your marketing goals.  With a good plan laid out, you’ll always feel at-the-ready when it comes to a key arm of your marketing plan: content!  So plan to build--and keep--your readership in 2016 with valuable, consistent content.

But how do you plan for content? 

For starters, it’s important to look the the year ahead, as well as your goals ahead. 

Don’t just pull things out of a hat or think of what you may be most interested in reading.  Really get strategic! Who is your audience? Who are you speaking to? How can you content help warm them to your goals, and shape your plans? How can you lead them through your conversion funnel with interesting content? These are the types of things that will help make your content work for you!

Published in Marketing & Strategy
Wednesday, 09 December 2015 13:50

How to Evaluate Online Marketing Proposals

I recently met a friend of mine, whom I had not seen in years. So much so, that he did not know I had founded an online marketing agency. He had married his college sweetheart and moved to the East Coast. As we were catching up, he shared that he had recently launched a business and hired a local online marketing agency. Then he asked me to take a look at their proposal, since he valued my opinion and “knew nothing about the Internet”.

The incident got me thinking about how hard it for a small business owner to evaluate an online marketing proposal. Though savvy businesspeople know that moving their advertising dollars from print and traditional media to the digital arena is necessary, they often lack the tools to assess what they are being offered and what to expect. If you have been looking for an online marketing agency and reading proposals, this is what you should consider…

First things first

Hopefully, before you were presented with any strategy or quote, you met with the agency. On that meeting, you should have had the opportunity to share information about your business and the goals you wish to accomplish with the campaign. The agency must describe their services and explain how they can help you achieve your vision. Though I am evidently a tech fan, I really prefer to meet any potential clients in person, which lets me get a better sense of the business and the people behind it.

Published in Marketing & Strategy
Monday, 30 November 2015 22:42

Online Marketing Strategy Plans for 2016

The early bird gets the worm.

Or, at least, you have much better odds of getting the worm than those who procrastinate.

Now that the end of the year is approaching, this might naturally feel like a good time to slack off. Alas, there is pivotal research and planning to be done!

Take advantage of the new year and use this as a time to gain momentum.

When you take the time to plan ahead, you are more likely to budget wisely, use your time more efficiently and think up creative tactics to beat out your competition.

A new year brings new opportunities, new obstacles and new goals. Do some brain storming and figure out what those are for your business!

Read my below-mentioned ideas about what you should do in December 2015 to get ahead for 2016.

Published in Marketing & Strategy
Tuesday, 22 September 2015 08:43

11 Keys to creating an effective case study

Do you often tell “on-the-fence prospects” the same remarkable story about how your business previously helped a desperate customer, to entice them to buy?

If so, you’re on the right track.

Story telling is a valuable resource for business success.

However, changing your approach to create customer satisfaction stories that can be repeatedly shared and viewed digitally is imperative.

But you will need much more than a sheet of paper with a bunch of testimonials about how amazing your product or service is. Smart buyers need to be convinced…and nothing is more convincing than a case study.

Case studies incorporate promotional marketing with customer evidence to tell a successful story of the business coming to the rescue for the customer.

Why does your business need a case study?

Published in Marketing & Strategy
Thursday, 17 September 2015 01:06

5 Marketing Things It's Okay to Try On-The-Fly

Here’s the thing. As business people and marketers, we LIVE for grand plans. We love plans. We like knowing what’s happening, when, for how much, why and how we’re going to use/measure/analyze it. Crazy!

But sometimes, we have to remember the art behind marketing, branding, communicating. It’s a game of trial-and-error, test and default. Sure, there are some things that can’t go unplanned: budgets, strategy, team responsibilities. But when it comes to pure creativity and the softer, subjective matters, it’s totally okay to just let things breathe for a bit first.

These days, it’s not just discovering the campaign slogan and printing a million flyers or setting a dozen storefront displays. With digital, and the ability to change certain things on the fly, it’s okay to dive in headfirst! You’ll learn from watching the world interact with your brand/product/idea -- and get the chance for some testing to boot.

Published in Marketing & Strategy

Now, don´t panic. Even if you don´t know what inbound marketing is, chances are your non-profit is already partaking in it. And when done right, it can be the most effective method for an NGO to enlist donors, supporters and volunteers.

Inbound marketing depends heavily on content. Thus, it adapts beautifully to the non-profit universe, where stories are compelling, moving and rich.

The following are some key elements of an effective inbound marketing campaign, and examples of NGOs that have applied them successfully:

1. Optimize Your Website to Increase Conversions

Published in Marketing & Strategy

This post is the continuation of our previous post  “Online Marketing On A Tight Budget - How To Prioritize Your Marketing Efforts”. Please read the previous post first, so that this post will make more sense to you.

Our previous article summarized the Top 5 Internet marketing tools and services to consider when promoting your business online. Let’s recap what they are:

In order of importance, the top 5 online marketing tools we recommend are:

  1. A Business Website: The home and basis of all your digital marketing efforts
  2. Online Advertising: The tool to drive people to your website immediately
  3. Social Media Presence: Helps you connect with your target audience instantly
  4. E-mail MarketingLets you stay in touch with your existing leads and clients
  5. Content Marketing, Blogs and SEO: Provides in-depth and valuable information to your end users, and proves to you audience by “showing” your company’s expertise and value proposition rather than just “telling them” what your company can do.

Small business and the Internet marketing world

At Bloominari, we mostly work with local small businesses which are either brand new to the Internet marketing world, or have used some digital marketing tools but don’t quite know exactly how to best use them to generate leads and grow their business.

Our marketing team is constantly talking to small business owners who are usually too busy managing their own company and don’t have the time, expert knowledge or know-how for how to market and promote their products and services in the most efficient way. That’s where our team of experts come into play and help our clients to focus on their business, while we focus on marketing it.

How to promote a business on the Internet with a limited budget

Let’s assume you have a new or existing company called “Baby Cubs” and you want to promote and market your business online. For illustration purposes, let’s assume you have a limited marketing budget of $5,000 USD to get started. How should you spend it?

First, let us recommend that you divide your marketing efforts into two stages.

  • Stage 1: The Essentials - Build a very professional, and mobile-friendly business website, drive traffic to it and connect with your existing and potential customers on social media.
  • Stage 2: Keeping Your Audience Engaged - Follow up with your customers through an e-mail newsletter: share your news, new products/services, and tips on how to help your clients. Then continue to bring value to them by sharing your expertise and valuable tips and tricks through a blog - which in turn will help increase your search engine rankings.

STAGE 1: The Essentials

Based on the example of the “Baby Cubs” company, we recommend that you invest your first $5000 dollars on Stage 1. Then, once your company starts (or continues) earning money you could move to Stage 2 and invest an additional $3,000-5000.

DesignYourSuccessStep 1: Build a professional business Website

First thing we ask our client is “Do you have a company website?”, if the answer is yes, it’s a good sign they understand the value of having an online presence. If they don’t have one, we discuss the importance of having one built and they key elements it must have in order to be used as a powerful marketing tool for the rest of their digital marketing strategy. Learn more about the importance of the website on our first post.

Recommended allocation of your marketing budget to build your professional small business website:

  • 25-40% of $5,000 ($1,250-$2,000)
  • Price range for a 10 page website: $1,000 - $5,000

If your Baby Cubs company already had a website, then you could invest the website design budget on the rest of your marketing strategy.

Related post: Business website, mobile app or both? How to choose the right solution

Step 2: Drive traffic to your website

In the same way that physical store owners try to get people through their door to bring in sales, you also have to drive virtual web users (Internet traffic) to your website, which is your company’s digital headquarters online.

Published in Marketing & Strategy

Running a small business is no easy feat. It requires tenacity and ambition, but above all, a willingness to adapt and learn.

Here are some of the biggest questions small business owners have.

Q: How important is it to create a brand for my business? Does it really make that big of a difference?

Answer = A well designed and thought out brand is essential to business. No matter how big, small, young, old, or well known your business are, a brand will not only help create business familiarity among customers, but will allow you to stand out among your competition.

A brand creates an identity for your business; what you do and why you do it should both be transparent in your brand. Even a simple, yet eye catching logo, thoughtful brand messaging, and well designed support materials can help your brand pop.

Q: How can I come up with a great name for my business?

1. Let people know who you are and what you do

Marketing expert, Stuart Britt, once said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. If you are selling a product or service, but are not investing the time or money into marketing it, how will people know you exist? Unless you already own a well-known business, you need to actively create brand awareness. Setting even a small marketing budget will go a long way in reaching more customers and building a brand.

2. Stand out among competitors

Constructing a creative and strategic marketing plan will allow you stand out within your industry. If your ads and marketing materials are well designed, well thought out, and placed strategically, customers will take notice.

For example, say you own an office supply company, Supplies ‘R’ Us. Your main competitor, Office Plus, has half of the market share. To set yourself apart from Office Plus, you decide to run a Supplies ‘R’ Us social media campaign, specifically targeting your ideal customers. More and more customers start seeing your ads on social media sites. As a result, Office Plus customers start shopping at Supplies ‘R’ Us, and you begin to gain a larger share of the market.

Published in Marketing & Strategy
Monday, 19 January 2015 16:00

Campaign URLs 101

What are Campaign URLs, anyway?

If you’ve ever clicked a link, then noticed a string of text at the end of it that begins with a ? and ends with a jumble of text — maybe something that looks like www.examplepage.com/?utm_source=facebook&utm_medium=post&utm_campaign=organicsocialmedia — you’ve stumbled across a campaign URL!

But what is a campaign URL, exactly, and why should you use one?

Online Marketing 101

Online marketing is all about sending visitors to your website from various traffic sources and encouraging those visitors to take action.

The action will be different depending on your small business; some examples include calling your brick-and-mortar location, signing up for your email list, downloading a special coupon or eBook.

Published in Technology

Marketing your business on a tight budget.

If you’re a small business or a new company starting out, chances are you have a pretty limited budget for marketing your brand, products, and services. Yet, the fact that you’ve at least thought about doing marketing to promote your business, means you understand the importance and value of using marketing services and tools to help boost your company - so congratulations on taking that first key step!

Now that you understand the need to market your company, it’s time to decide how to spend your money in the most efficient and strategic way to increase your odds of attracting new leads and clients. In today’s complex Internet marketing world, there are hundreds of different ways to promote your company and solutions, thousands of tools to help you do it yourself, and thousands of marketing agencies to help you along the way.

Yet, the question of where to start and how to allocate your money still remains. To help you, we’ll share with you what our marketing strategy team shares with our existing clients when faced with this question.

Things to consider before following our tips:

Before we jump into exactly what services you should consider, it’s important to note that not every business will need the same services as every business is different, has different goals, different target markets, budgets, etc. Thus, the following list of services is not meant to help every company, but only those who’d benefit from marketing their products or services to a target audience that can be defined through online marketing services with a wide range of people.

Top 5 marketing services to consider when promoting your business online:

Note: Items are listed in order of importance, with number one being the most important. Depending on your exact marketing budget, you may or may not have enough money to invest in all five services listed. When that is the case, we suggest that you invest in the most important ones first.

  1. A Business Website
  2. Online Advertising
  3. Social Media Presence
  4. E-mail Marketing
  5. Content Marketing, Blogs, and SEO

Related post: How to take your business online - 5 must have digital tools

Published in Marketing & Strategy

Take a look at these great tips and statistics on the importance of not only doing online marketing but on focusing on inbound marketing techniques to allow users to find your company naturally online. 

5 Steps to get started:

Published in Marketing & Strategy

Every small business wishes that it had unlimited resources to do whatever it desires in order to grow. Whether a company wishes to create a new product, build things faster, make bigger marketing campaigns, attend more trade shows, or develop a bigger brand, the reality is that everyone’s resources of time and money are always limited.

With this in mind, the constant question businesses ask themselves is: How can we stretch every minute of our time and every penny of our dollars to still show the same power, products quality, brand equity, leadership, expertise, and trusted perception as our main competitors who probably have larger budgets, bigger teams, maybe more experience and been around for longer?

Want to learn how a small business can be perceived to be greater than it really is?

The short answer is: Use the power of today’s digital marketing age, quality design, technology, and branding techniques to make everyone believe that your company is one of the “big players” in your industry. Let’s take a deeper look at how this can be achieved.

It’s all about perception...

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