Trying to understand the difference between social advertising and social networking is like trying to understand every ranking factor that Google uses in its ranking algorithm.
If you've always wanted to get a better understanding of social media for your business, this post will help.
It’ll also help you make strategic decisions on what social media platforms to choose, what type of content to share, and whether or not you should run ads on one platform vs. the other.
Your potential customer spends an average of 2 hours 22 minutes on social media every day, according to the Global Web Index report.
These are the terms an online marketer yearns for every second. We try different tactics -- all because we want to get leads and buyers, and of course, sales.
But what if I tell you there’s a perfect website that converts 100% of its leads to customers?
I’m sure you’ll find no website fitting this description!
And this underlines the need for every online entrepreneur to test different elements of their websites to increase conversions.
Sales enablement tools can improve the performance of your sales department, enhance productivity and boost your revenue.
76% of marketers responsible for content forget about the benefits of sales enablement. However, companies with strong Sales and Marketing alignment can achieve up to a 20% annual growth rate, compared to companies with a poor alignment that face 4% annual revenue loss.
If you’re ready to automate your sales processes to achieve even greater results, you need to understand your prospects and customers and be ready to implement sales enablement best practices (i.e., tools and strategy) when communicating with your customers.
In this article, let’s talk about the 7 sales enablement tools you should be using to drive significant sales results in your business.
If you’re really excited about automating your business but you don’t have a big budget to invest in expensive tools out there, this article is for you.
Marketing automation is evolving very fast. According to a recent Clickz survey, “59% of Fortune 500 companies now use marketing automation along with 95% of SaaS-based companies.” About 26% of businesses extensively use marketing automation software to manage lead generation.
Artificial Intelligence is Making Great Strides in the World of Online Marketing. The age of artificial intelligence has arrived, but it looks a little different than what we predicted. Bots are showing up everywhere to use their automated technology to perform simple tasks. They have the ability to interact with humans and respond to requests so employees don’t have to.
Welcome to Marketing Fridays Episode Number 6!
Today, I am going to be introducing you to Zapier.com, which I believe is like your web automation genie. It’s a really important part of what I have been talking about previously and it is also important for you to understand in order to really do a lot of great marketing automation in the future episodes that we’re going to be talking about.
The history of mankind has shown us that we as humans are constantly on the lookout for finding ways to make our life easier. This started a long time ago, when man had the need to stay warm and not suffer during cold nights and colder winters, thus man learned how to create fire, and create clothing to stay warm.
Today, the same concept is alive as we’re constantly looking for ways to make our life easier. For example, trying to get places faster (Uber), avoid things we dislike to eat (Checking Yelp), connecting more often with the people we like (Social Media), getting the best value for our money (Amazon, Walmart), and the list goes on.
When it comes down to business, we’re also trying to make our businesses run smoother, more efficient, hiring the correct team members, etc. Yet, many things come down to finding ways to save time and money, because time = money.
I’m always looking for ways to save time, and work more efficiently. So here’s a few ways that you can save time on your daily marketing and sales business tasks.
Pokémon GO’s success has marketers paying more attention to augmented reality
If you’ve been online or watched the news in the past month, you’ve heard of Pokémon GO. This application has been downloaded millions of times and has accrued more active users than Twitter — all within 30 days of its release. Lots of video games and applications have been wildly successful before, so what makes this one so different? Augmented reality (AR).
Quora, question-and-answer site, is barely six years old and it has already made its dent as one of the foremost platforms in the digital marketing universe. Robert Scoble, American blogger, technical evangelist, and author, says that Quora succeeds precisely because it integrates the capacities of Facebook and Twitter. Competitor with 46 other Q&A sites, including Yahoo!Answers, Quora dominates by hosting longer and meatier answers to high-quality questions.
You can make a name for yourself in well-known papers such as the Guardian, Huffington Post and Washington Post, and promote your business at the same time. People do it all the time. There’s one condition. You can't advertise yourself. Readers don’t want to be marketed to. They want to be helped. To win editorial acceptance, you need to use your expertise to write on a topic that helps that paper’s readers. Your post should be useful, timely, original and relevant. Your byline directs people to your business, and if readers were sufficiently wowed by your article, they will come to your website, or call your number to find out more about you.