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New small business owners need to appreciate the power of marketing.

Small businesses face a difficult start without a firm grasp of modern marketing. Some modern marketing tools are very efficient and cost-effective for fledgling businesses. Unfortunately, many new business owners simply assume that it’s “too soon” to start heavily marketing. This couldn’t be further from the truth.


Establishing a New Brand

New business owners usually wear several hats in the beginning stages of their companies. Starting a new business is extremely demanding in any industry, so it’s important to understand the role marketing plays early on. For example, investing early in brand awareness can help attract top talent who want to be part of something new and exciting. Additionally, early investments in marketing typically pay off tremendously in the long run. Your first customers are likely going to become regulars if they have a good first experience.

Published in Marketing & Strategy

If you’re feeling the strain of the daily grind in running a business, you’re not alone. Many entrepreneurs and small business owners try to take on too much, which can end up negatively affecting the business in the long run.

Marketing Automation Helps You Serve Customers Better


Small business owners typically wear several hats, especially in the early days of running the company. Most startups don’t have the financial security to hire staff to handle IT support, payroll, marketing, customer service, and various other aspects of the business. Most of the basic tasks of this nature will fall to the owner or founders until business picks up steam and they gain the liquidity they need to hire staff.

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Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and Instagram Stories now have at least 100 million daily users.

Instagram users who never used Snapchat were probably immediately smitten with this new feature. (However, if you use Snapchat, you know that Instagram stole the Stories idea from it.) Either way, Instagram stories are awesome, engaging and it looks like they’re going to stick around.

What are Instagram Stories?

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This San Diego marketing agency, Bloominari, is full of die-hard fans of marketing automation software. Always reading about new technology, always researching new tactics, always tinkering with new tools. We use various technologies for (internal and external) business communication and organization because we know and believe in the benefits.

In case you don’t know what I’m talking about: Think back to the last time you filled out a contact form on a website or emailed a business and then immediately got an email confirmation about your inquiry. (Usually the email reads something like, “Thank you for contacting us. Someone will respond to your inquiry shortly.”) That instantaneous email was sent to you via automation software.

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There’s a new Google algorithm in town, and its name is RankBrain, which has been in use since last October, but many business owners are only beginning to understand the changes it makes to search engine optimization (SEO). RankBrain is part of the Hummingbird algorithm update, and it uses a machine learning technology to filter search results.

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According to Bloomberg, eight out of ten first-time entrepreneurs fail within the first 18 months. 80% crash. Research on new ventures, such as the four-year study conducted by PricewaterHouseCoopers shows that there are certain qualities that may help you succeed. Most of these recommendations buck conventional marketing and business advice, but, then again, each individual and business has to tread its own path. The unconventional usually succeeds.

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Tonight I attended a great marketing meetup hosted by the SoCal Marketing Club in San Diego's new downtown coworking space ROC. The event featured a great talk by OrganikSEO titled "Using Content to Amplify Your SEO Campaign" and it inspired me to write this short post.

Shortly after meeting Julien Brandt, OrganikSEO's founder and speaking about various online marketing topics, he shared with me his company's new "Growing your Busines Online" infographic, which shares the essential message of this blog post in a single image. In fact, this image is being shared here on Bloominari's Blog before Julien had a chance to post it on his own site, so I'm happy he gave me the opportunity to do so :-)

Growing Your Business Online Infographic

So, you want to own your own business or become a solo-preneur? You know that paving your own path, breaking through the standard, or just doing something different that makes your heart skip a beat is your path in life?

Maybe you think you have a great idea for an unfilled need, or want to start something with a cause behind it that you believe in. Maybe you just want to freelance or work solely for industries you care about?

Whatever it is, in this day and age, with enough gut-so, hardwork and passion, you can do it!

Here are 10 things to think through now to get your business model prepped and feel READY when it’s go-time!

Facebook is a great, cost-effective way to drive traffic to your small business. The platform offers many different ways for you to reach potential customers, too! We’ve covered the basics of creating a boosted post or ad on Facebook, but today we’re going to highlight the best Facebook ad types that you can use for your small business.

Why are there different types of Facebook ads?

Facebook can’t show your ad to everyone. In addition to it costing a fortune, showing your ad to people who are unlikely to take action would be a waste of money.

Instead, Facebook creates a pool of potential people based on the targeting you select. Facebook will then choose who to show your ad to based on the type of ad you select.

This means that if your desired goal is to drive people to your website (a more general outcome), Facebook will show your ad to people who would be different from the people who’d see your ad if your goal was to get people to claim a coupon offer (a more specific outcome).

So when you create a Facebook ad, think about what’s most important to you. And if you’re not 100% sure what kinds of outcomes would be beneficial, we’ve got you covered!

What kinds of Facebook ads will boost your small business?

Website click ads are primarily used for driving traffic to a page of your choice. Your destination could even be a 3rd party page, but ideally you’d want to send the traffic to your own proprietary website. Facebook will show your ad to people who are more likely to click on it; the more relevant your ad is, the cheaper each click will be.

This type of ad is great for improving brand, event, offer, or product awareness. If you’re doing any kind of pixeling on your website (i.e., for ad retargeting), website click ads will help you grow the audience for that campaign as well.

Website conversion ads are primarily used to generate visitors who are most likely to take final actions and convert on your website. The more relevant your ad is, the cheaper each conversion will be.

While both website click ads and website conversion ads will send traffic to your website, people who are likely to click on your ads are not necessarily people who are likely going to convert. So if you know that conversions are essential, consider an ad optimized specifically for them.

If you’re interested in running website conversion ads, check out our blog post on Facebook conversion tracking!

Published in Marketing & Strategy

Q: Do I really need a website for my small business? Or can I use my Facebook business page as my website?

Facebook business pages are a great way to connect with your customers and build an online presence, but it should not replace your website. In today’s digital age, a business website is essential in broadening your reach.

Websites offer the following:

  • A place for customers to go and learn more about who you are and what you do
  • Customizable interface and content
  • eCommerce
  • Blog page (more opportunity to highlight who you are and what you do)
  • Online marketing capabilities (AdWords, retargeting, SEM, SEO, etc.; essentially, more opportunity for customers to find you online)

Q: How do I get people interested in buying my products and services?

In order to start moving product and selling, you need to start marketing. Steuart H. Britt illustrated it best when he said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”.

One of the most fundamental sales strategies is called the “Marketing Mix”.

Published in Marketing & Strategy
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