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Design

Design is ingrained into our company's culture and work process, so we'll be sharing ideas, thoughts and trends in this important aspect of developing great business strategies that lead to successful business practices. 

10 Smart Tips to Optimize Your Lead Capture Page

The aim of your lead capture page is to get you more leads. But you have to optimize this page to make it more effective in capturing leads.

While call-to-action buttons are a requirement, you have to strategically place them in the right spots on your lead capture page.

Businesses are always looking for ways to improve landing page conversions. It’s a lot easier to drive traffic to a page than it is to convert them to customers.

At Bloominari, we help businesses to improve conversions on their landing pages. Check out our Digital Marketing Services today to get started.

We’re based in California but serve businesses with the US, UK, Canada, Australia, you name it.

Are you satisfied with your landing page conversion rates? If you are, then you’re clearly in the minority. Research by eConsultancy revealed that only 20% of marketers claim to be happy with their conversion rates. 

[Checklist] How to Design an Effective Business Website - 18 Things You Must Consider

It takes a lot of hard work to build a beautiful, functional, and user-friendly website.

At Bloominari, our San Diego Website Design Agency, we ensure that our client’s websites are designed to appeal to their customers. After all, search engines bots don’t have credit cards to pay for your services, but online users do.

Furthermore, website developers and designers need to work together to ensure your website is visible to search engines. 

More importantly, your website MUST be able to inspire visitors to become customers or religious readers.

This requires many processes. Here’s a checklist of 18 important tasks to consider to design an effective business website:

Color Psychology in Web Design

A lot of things make a website look good. One site can draw you in with stunning images. Another makes your jaw drop with how it plays with fonts. Then there’s the way it uses color, which pretty much brings a website to life.

Color, indeed, plays a crucial role in making a website look pretty. However, there’s more to color as used in websites than meets the eye.

Many of us may not realize it, but the colors as used on any one website are also meant to elicit certain reactions, emotions, and attitudes from the people who visit them. At least that’s what color psychology is telling us.

Website Design for Lead Generation: The Perfect Landing Page that Drives Organic Traffic

Generating organic search traffic is hard. If anyone tells you it’s simple, they have lied to you!

Consider this scenario: If your website is fairly new, all your content pages will take 5 to 12 months because they can rank highly on Google. It’s a fact!

Why? It’s because Google has to test your new content against the competitors’, in order to determine which one is most valuable and answers the user’s search intent (not query).

More so, Google wants to know if your content fills the gap that your competitors have ignored or missed out on — before they can rank your page in their top organic results.

How to Properly Build a Website For Acquiring New Leads Consistently

Not every website is built to generate leads. A high-converting website is laid out with a good understanding of the end user. It goes beyond throwing a “click here” button on your homepage, sitting back, and watching the leads roll in.

In reality, the bar has been raised. As a digital marketer or company, you need to adopt a more strategic approach to website design.

In this informative guide, I’ll walk you through some of the important elements and ways you can optimize your website for lead generation. No, it’s not that difficult!

The first important element to keep in check is you must...

How to Lay Out Your B2B Website to Maximize Conversions

Looking to increase your B2B website conversion rate? Bloominari can help you. Schedule a Strategy Session.

While there are several ways to increase your conversion rate, the very first part to pay rapt attention to is your website design. Remember, it’s the first thing your customers will meet when they get to your website.

A well-designed website is one of the most critical parts of your success online.

In a recent study, marketers say building a website or a landing page and testing them is one of the five challenges faced by B2B marketers.

5 Mistakes With Your Website Popups (Including Examples and Quick Fixes)

A good popup not only helps you to build your email list quickly, it's also a powerful tool for presenting relevant offers at crucial moments when your customers will respond to it.

Sadly, most people hate website popups because they can be annoying at times. If the popup doesn't show up at the right time, you might end up losing a customer who's ready to buy your product or service. 

In this in-depth article, we look at the 5 popup mistakes website owners are making and how to quickly fix them. We'll also share examples in each part so you know exactly what not to do.

60-questions-before-hiring-web-designer

Still looking for a great web designer or agency for your new website?

After the great success of part 1, we're happy to share with you the second part of our 60 questions post.

In fact, part 1 of our questions and answers is currently in the top 3 most popular posts in our entire blog, so you can be sure these other 30 questions and answers will provide even more value if you're considering hiring a new website developer or marketing agency for your business or organization. If you haven't read part 1, don't worry you can read it here, before or after this post. 

The reason these questions work is after 15 years of experience in building websites, I've gotten to understand what business owners not only want but need in a company website. These 60 questions will guide you through the foundations of building a website so you can ask the appropriate questions, get the answers you really need to hire the right web designer or agency for you and sound smarter while doing so!

The questions are divided into six categories:

how-to-make-a-logo

In a highly competitive market, a well-made logo can put your business on the map!

When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.

Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost, you’re comfortable with.

Don't know where to start? Review these five options for making a logo and building your brand:

Option #1: Do-It-Yourself

Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.

Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!

Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.

UX: User Experience. The Why, What and How [Infographic]

The onset of new information and communication technologies has ushered in the dawn of the hyperconnected human being. Decades ago, we were restricted to what information was accessible to us though our limited resources and connectivity, but mobile phones, the Internet, social media, and many other technological developments have made it so that information is now readily available for us at the tip of our fingertips. Not only that, but finding these data has become faster, more accurate, more updated, and more accessible – no longer are we restricted to what is available in our surroundings at present.

This growing phenomenon is changing the face of consumer and business decisions. The evolution of customers as more tech-savvy individuals that demands almost-instantaneous delivery of what they want is not only affecting what businesses and industries should deliver to them, but on how to market products and services as well.

This is where the value of a great User Experience (UX) comes into focus – and will be substantial for the success of business in this rapidly and ever-changing marketplace. User experience is growing to be a major deciding factor for consumers in terms of what business to transact with, mainly because they are looking for the most comfortable or smoothest experience. This isn’t a new concept, but is gaining more attention in this digital age as it is a drastic shift in medium.

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