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Our focus at MyeDesigner is helping small businesses and entrepreneurs like ourselves. This section aims to cover the most trending topics, ideas and trends in the Entrepreneurship and startup world.

SEO Cheat Sheet: Best Practices To Rank Your B2B Website in Google’s Top 10 Results

Applying these small practices can make your small business rank on top!

Organic search is typically the largest traffic source for any B2B website, usually accounting for 60-70% of total traffic. But simply receiving this organic traffic doesn’t mean that it’s the right traffic that is going to convert. 

I’ll show you how to better optimize your web pages so you can rank in Google top 10, attract the right people, and grow your revenue.

1. Make Your Website Mobile Responsive

One of the keys to rank high in the search engines today is having a responsive website design. This is because a responsive website allows a desktop computer, a tablet, and a smartphone to access your website easily. 

find-passion-in-business

As a business leader, you need passion to motivate your clientes and your team

Finding your passions as a leader and learning ways how to cultivate them in your organisation is critical to running a high-performing business. Any business, more specifically a start-up venture, is a gamble but if your business idea is one that can potentially be profitable, then having an innate passion for what you do will make the difference between success and failure.

Here are five reasons why:

The Top 10 Secrets of Running a Successful Business

Running your own business is a no easy accomplishment. With a lot of moving parts that you need to keep in check, it can be quite challenging and daunting to operate. But when done right, venturing into your own business can be one of the most rewarding decisions you’ll ever make in your life.

If you’re planning, yet still afraid to take the challenge of entrepreneurship, then worry not because we’re here to help you out. Here are top 10 secrets you need to know to run a successful and profitable business.  

The best 5 marketing strategies for startups: Advice from Experts

Hitting on the right marketing strategy can save you money and time. Instead of skidaddling down one route, only to reverse and backtrack, you’ll tread the likeliest direction and more confidently advertise your business.

Let the experts show you how.

1.Create a scientific and systematic approach for your marketing

Wilson Hung, author of The Scientific Marketing Strategy Behind Exponential Growth, writes that developing a marketing plan that is based on a scientific approach will save you wasted money and time. This is because your tested ideas protect you from flitting around, and they show you where to invest your money.

Growing Your Business Online: Stages of a Company's Digital Presence

Tonight I attended a great marketing meetup hosted by the SoCal Marketing Club in San Diego's new downtown coworking space ROC. The event featured a great talk by OrganikSEO titled "Using Content to Amplify Your SEO Campaign" and it inspired me to write this short post.

Shortly after meeting Julien Brandt, OrganikSEO's founder and speaking about various online marketing topics, he shared with me his company's new "Growing your Busines Online" infographic, which shares the essential message of this blog post in a single image. In fact, this image is being shared here on Bloominari's Blog before Julien had a chance to post it on his own site, so I'm happy he gave me the opportunity to do so :-)

Growing Your Business Online Infographic

10 Things to Ask Yourself When Starting Your Own Business

So, you want to own your own business or become a solo-preneur? You know that paving your own path, breaking through the standard, or just doing something different that makes your heart skip a beat is your path in life?

Maybe you think you have a great idea for an unfilled need, or want to start something with a cause behind it that you believe in. Maybe you just want to freelance or work solely for industries you care about?

Whatever it is, in this day and age, with enough gut-so, hardwork and passion, you can do it!

Here are 10 things to think through now to get your business model prepped and feel READY when it’s go-time!

Small Business Q&A (Questions & Answers) - Part 1

Running a small business is no easy feat. It requires tenacity and ambition, but above all, a willingness to adapt and learn.

Here are some of the biggest questions small business owners have.

Q: How important is it to create a brand for my business? Does it really make that big of a difference?

Answer = A well designed and thought out brand is essential to business. No matter how big, small, young, old, or well known your business are, a brand will not only help create business familiarity among customers, but will allow you to stand out among your competition.

A brand creates an identity for your business; what you do and why you do it should both be transparent in your brand. Even a simple, yet eye catching logo, thoughtful brand messaging, and well designed support materials can help your brand pop.

Q: How can I come up with a great name for my business?

Should I build my own website or hire a professional web designer to help?

This is one of the greatest questions small businesses ask themselves when they’re in need of building their online web presence. As most of you already know, building a website for a company is a crucial step in order to exist in today’s digital world.

Today, if your company doesn’t have a website, it’s is just as bad as if your office doesn’t have a phone number where they can reach you. In short, building a small business website or personal web page is crucial to the marketing and branding of you or your company.

Deciding whether to build your own website or hire a professional designer?

There’s a couple of things you should think about and consider before you jump to any conclusions. Let’s take a look:

  1. Do you have the time to build your own website?
  2. Do you have the technical knowledge and/or patience to learn how to build your own website using existing online tools?
  3. Are you willing to sacrifice a website’s quality and features for your time and money?

Based on your answers to those three key questions, you should be quickly able to decide who should build your website. If you time is more valuable to grow your business and brand, for sure hire someone. If you’ve got time to spare and want to be adventurous and save some money try to build your own!

Let’s analyze a couple of scenarios:

Brainstorming Techniques That Will Make You A Creative Genius

Too many beginner designers are under the assumption that all the ‘magic’ happens at the computer. They move into Adobe Illustrator or Photoshop way to quickly, and sit and stare at their screens hoping that some inspiration pops out at them from the pixels.

In reality, this rarely happens (if at all). Even the ‘simplest’ designs were imagined through a highly structured, multi-step process. Seasoned designers frequently go through tens and maybe hundreds of ideas and raw sketches before they narrow down to the final few ‘workable’ concepts.

These raw ideas are all generated through brainstorming.

The old adage goes, “there’s more than one way to skin a cat.” There’s definitely more than one way to spark creativity as well. David Sherwin shares many beneficial brainstorming techniques in his book Creative Workshop. Try out one (or more) of these exercises and see what ideas you come up with that you wouldn’t necessarily have thought of before.

Mind Mapping

This brainstorming method lets you identify a range of ideas quickly in a free-form manner.
1. In the center of your page, write the key points of focus for your brainstorm.
2. Radiating outward, jot down any related words, concepts, ideas, and even opposites.
3. Expand upon and circle relationships in the ideas that emerge.
4. Extract the big ideas and start to sketch out possible design executions.

Word Listing

Similar to mind mapping, word listing has a bit more structure and can sometimes yield quicker results.

  1. Draw out three columns on a sheet of paper. In the first column, write out as many words or concepts related to the focus point of your design.
  2. In the second column, pick an idea from the first column that interests you, and write down a series of related words.
  3. In the third column, write down words that are opposite of the idea you chose from column one.
  4. Circle and connect relationships that span the three columns. Extract the big ideas and start to sketch out possible design executions.
How to make your small business look bigger than it really is

Every small business wishes that it had unlimited resources to do whatever it desires in order to grow. Whether a company wishes to create a new product, build things faster, make bigger marketing campaigns, attend more trade shows, or develop a bigger brand, the reality is that everyone’s resources of time and money are always limited.

With this in mind, the constant question businesses ask themselves is: How can we stretch every minute of our time and every penny of our dollars to still show the same power, products quality, brand equity, leadership, expertise, and trusted perception as our main competitors who probably have larger budgets, bigger teams, maybe more experience and been around for longer?

Want to learn how a small business can be perceived to be greater than it really is?

The short answer is: Use the power of today’s digital marketing age, quality design, technology, and branding techniques to make everyone believe that your company is one of the “big players” in your industry. Let’s take a deeper look at how this can be achieved.

It’s all about perception...

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